ISIFUNDO 11 / 14 · IKHOSI YASIMAHLA YOSHISHINO
Abaphulaphuli abagxininisiweyo benza uphando lwabathengi nokufikelela kubo kucace ngakumbi. Oku akuqinisekisi ingqalelo, izalathiso okanye intengiso. Umsebenzi wakho kukufumana indlela ephindaphindekayo yokufikelela kubantu abanengxaki nokubanceda bavavanye isithembiso sakho.
Ekugqibeleni: khetha uvavanyo olunye lokufumana abathengi, bhala umyalezo oluncedo, uze uchaze indlela oya kusigweba ngayo isiphumo.
Guqula icandelo elithile libe luluhlu lophando
Qala ngomthengi nemeko obuyichaze ngaphambili. KwiFitSite, oko kunokuba sistudiyo esizimeleyo esihlaziya ulwazi lweeklasi veki nganye. Kumzekelo obanzi weSaaS, kunokuba yi-arhente encinci esokola ukuqokelela iimvume zabaxhasi. Fumana iindawo apho abo bantu baxoxa ngomsebenzi okanye bafuna uncedo.
Uluhlu, umsitho weshishini, uluntu lweengcali okanye ubudlelwane obukhoyo bunokucebisa abo banokuba ngabathengi. Uluhlu olusesidlangalaleni lukhombiso lophando, hayi ubungqina bemfuno okanye imvume yalo lonke uhlobo lokuthengisa. Jonga ijelo loqhagamshelwano nemithetho esebenzayo ngaphambi kokuthumela umyalezo wokufikelela, kwaye uhloniphe izicelo zokuyeka.
Musa ukucinga ukuba iwebhusayithi engathandekiyo ibonisa umthengi olungeleyo. Ishishini lisenokuxhomekeka kwizalathiso, lingabi nalo uhlahlo-lwabiwo mali, okanye loneliseke yinkqubo yalo yangoku. Rekhoda oko ukubonileyo ngokwahlukileyo kwingqikelelo yakho ngengxaki. Incoko yokuqala kufuneka ivavanye loo ngqikelelo.
Ijelo 1: ukufikelela umntu nomntu
Bhalela inani elincinci labantu abafanelekileyo unesizathu esicacileyo sokuqhagamshelana nomntu ngamnye. Cacisa imeko onceda kuyo, yabelana ngomboniso obhalwe ngokucacileyo ukuba uluncedo, uze unike inyathelo elilandelayo elilula. Kuphephe ukuhlazisa indlela yabo yangoku okanye ukuqikelela ingeniso ongenako ukuyingqina.
Umyalezo ongumzekelo unokuthi: “Ndiphanda ngenkonzo yeestudiyo ezifuna ukugcina ulwazi lweeklasi lufana kuyo yonke indawo. Ndiqaphele ukuba ithayimthebhile yenu ivela kwiindawo ezininzi. Ngaba ukuyigcina kunjalo yingxaki kwiqela lenu? Ndingabonisa umzekelo omfutshane ukuba uncedo.” Wulungelelanise nento oyiqinisekisileyo ngokwenene.
Gcina ukulandelela kufanelekile uze uyeke xa ucelwa. Isikhokelo sokuqala sixhasa ukufikelela komntu buqu; olo luvavanyo oluluncedo, hayi ubungqina bokuba imiyalezo engamashumi amabini isoloko isebenza ngcono kunewaka ezimbini. Landelela ngokwahlukeneyo iimpendulo eziveza imfuno, iincoko ezifanelekileyo nabathengi abahlawulayo.
Ijelo 2: uluntu
Funda imithetho yoluntu ngaphambi kokuthatha inxaxheba. Phendula imibuzo ngaphakathi kwamava akho, chaza unxulumano lwakho xa ukhankanya imveliso yakho, uze ubuze abalawuli malunga nentengiso apho kuyimfuneko. Igalelo eliluncedo kufuneka lisaluncedo nakumntu ongasoze athenge.
Khangela imibuzo ephindaphindwayo eveza ulwimi lwabaphulaphuli. “Ndiyibeka phi ithayimthebhile yeveki ezayo?” inokuba sisihloko esingcono somxholo kunokuthi “inguqu yedijithali yezempilo.” Musa ukukopa iingxoxo zabucala okanye ukubonisa amava amalungu njengobungqina ngaphandle kwemvume.
Khetha uluntu olunye okanye olubini onokuthatha inxaxheba kulo rhoqo. Ukubala ubulungu beqela ngalinye njengejelo lokufumana abathengi kunokufihla into yokuba akukho ncoko zibalulekileyo zenzekayo. Rekhoda oko ukufundileyo kwakunye nokuba kukho umntu otyelele isayithi yakho na.
Ijelo 3: umxholo oluncedo
Yakha umxholo ujikeleze umsebenzi umthengi afuna ukuwugqiba: ukupapasha ithayimthebhile efikeleleka lula, ukukhetha inkqubo yokuvunywa, okanye ukulungiselela ingxelo yenyanga. Bonisa amanyathelo, chaza izivumelwano ekufuneka zenziwe, kwaye usebenzise imizekelo echanekileyo. Qhagamshela kwisithembiso sakho apho sinceda umsebenzi ngokwenene.
Isikhokelo sikaGoogle sigxininisa umxholo oluncedo owenzelwe abantu. Ukupapasha inqaku akuqinisekisi ukufakwa kuluhlu, izikhundla okanye itrafikhi. Phatha ukukhangela njengejelo elingaqinisekanga elifuna ukujongwa nokuphuculwa, endaweni yokucinga ukuba izikhokelo zendalo ziya kufika ngenyanga ethile.
Inqaku leFitSite lingabonisa indlela yokugcina ishedyuli yeklasi ifundeka kwifowuni. Bonisa umzekelo oyintsomi uze uchaze ekufuneka kuhlolwe. Akunyanzelekanga ukuba libange ukuba amanye amaqonga ewebhusayithi akanazo izixhobo zokomelela, okanye ukuba utshintsho loyilo luvelisa ukonyuka okuthile kwepesenti kubhukisho.
Ijelo 4: intsebenziswano
Chonga amashishini asele ekhonza abaphulaphuli bakho umsebenzi wawo ohambelana nowakho. Umcebisi, umyili okanye umboneleli wenkonzo yokubhukisha unokuxabisa ukudluliselwa okucacileyo. Qala uvavanye ukuba iinkonzo zenu ziyadibana na nokuba abathengi bayazuza na kubudlelwane.
Vumelanani ngoxanduva, imida yenkxaso kunye nawo nawuphi na umvuzo wesalathiso ngaphambi kokuwukhuthaza. Chaza ubudlelwane bezorhwebo apho kufanelekile. Ispredishithi sinokulandelela uvavanyo oluncinci; ukudityaniswa kwenkqubo ye-affiliate lukhetho lokuphumeza, hayi imfuneko yangaphambili yokufunda ukuba izalathiso ziyasebenza na.
Qwalasela uqoqosho lomvuzo. Inyanga yasimahla ineendleko, kwaye ikhomishini eqhubekayo inciphisa igalelo kumthengi ngamnye othunyelweyo. Kuphephe ukwenza isithembiso esisisigxina ngaphambi kokulinganisa ukugcinwa kwabathengi nomsebenzi obandakanyekayo ekunikezeleni inkonzo.
Amajelo 5 no-6: imisitho nemizekelo ethembekileyo
Intlanganiso yoshishino, iworkshop okanye iwebhinari inokukunceda ufunde ngqo kubantu abanokuba ngabathengi. Khetha umsitho apho abenzi bezigqibo abafanelekileyo bathatha inxaxheba. Bandakanya ixesha lokulungiselela, lokuhamba, lokuzimasa nelokulandelela xa uthelekisa iindleko zawo namanye amajelo.
Bonisa imiboniso ngaphambi kokuba ube nemizekelo yabathengi. Xa umthengi evuma ukuthatha inxaxheba, chaza imeko ababeqala kuyo, oko kwatshintshayo nobungqina obusemva kwaso nasiphi na isiphumo. Fumana imvume yeenkcukacha ezichongayo nezicatshulwa. Ungaze uguqule into ecingelwayo ethi “iibhukisho ezingama-30% ngaphezulu” ibe sisifundo setyala.
Umboniso oluncedo unokuchaza nje indlela istudiyo esigcina ngayo ulwazi lweeklasi zalo lucwangcisiwe. Awudingi umlinganiselo omangalisayo. Buza abathengi abonelisekileyo ukuba bayalufuna na ikhonkco lesalathiso okanye inkcazelo emfutshane yokwabelana ngayo, ngaphandle kokucinga ukuba wonke umthengi owonelisekileyo uya kukucebisa.
Linganisa indlela epheleleyo
Kuvavanyo ngalunye, chaza abaphulaphuli, umsebenzi, ixesha, uhlahlo-lwabiwo mali lwemali, uhlahlo-lwabiwo mali lwexesha nomqondiso wempumelelo. Bala iincoko ezifanelekileyo, izilingo ezigqityiweyo, iziphumo zokuqala eziluncedo nabathengi abatsha abahlawulayo. Landelela ukugcinwa kwabathengi kamva ukuze ijelo elivelisa ukubhalisa ngokukhawuleza lingafihli ukungafaneleki kakuhle.
Kuvavanyo olungumzekelo, masithi uchitha i-$120 neeyure ezintandathu uze ufumane abathengi ababini abahlawulayo. Iindleko zokufumana umthengi ngemali zii-$60 ngomthengi ngamnye. Ukuba uwuxabisa loo msebenzi nge-$30 ngeyure, iindleko ezidibeneyo zokufumana umthengi kolu vavanyo zii-$150 ngomthengi ngamnye: ($120 + $180) ÷ 2. Ezi ziingqikelelo zemizekelo, hayi imigangatho yokuthelekisa.
Isampuli encinci ayinakuseka izinga lotshintsho elithembekileyo. Rekhoda ukuba kutheni abantu benqabile, yeyiphi imiyalezo engaqondwanga kakuhle noko oza kukutshintsha. Phinda okanye yima ngokusekelwe kubungqina nakumthamo wakho; akukho shedyuli ifanayo kumntu wonke yokufikelela kubathengi abangamashumi amahlanu okanye ikhulu.
Umsebenzi wakho: sungula uvavanyo olunye lokufumana abathengi
Khetha abaphulaphuli abanye, ijelo elinye nengxaki enye eniza kuxoxa ngayo. Bhala umyalezo okanye ulwandlalo lomxholo olunika ulwazi oluluncedo nenyathelo elilandelayo elincinci. Bhala nawuphi na umboniso njengongumzekelo.
Misela uhlahlo-lwabiwo mali onokukwazi ukuluphulukana nalo nomhla wokuphonononga. Chaza ubungqina obuya kuthethelela olunye uvavanyo: umzekelo, inani elichaziweyo leencoko ezifanelekileyo eziqinisekisa ingxaki, zilandelwe sisithembiso esicacileyo abantu abanokusivavanya.
Yenza ingxelo elula enomthombo, imvume okanye isiseko soqhagamshelwano, imfuno eboniweyo, inyathelo elilandelayo, ixesha elichithiweyo, imali echithiweyo nesiphumo. Gcina kuphela iinkcukacha zobuqu ozifunayo kwaye uzikhusele ngokufanelekileyo.
Kuphononongo, yahlula ukungabikho kwemfuno kumyalezo obuthathaka, ukujolisa okungalunganga namava angasebenzisekiyo okubhalisa. Khetha utshintsho olunye lovavanyo olulandelayo endaweni yokuvula amajelo amatsha amahlanu ngaxeshanye.
Ngaphambi kokuba uqhubeke
Ukufumana abathengi yinkqubo yokufunda eneendleko. Icandelo elithile likunceda ukhethe indawo yokuphanda, ngoxa imiboniso enyanisekileyo, iincoko ezifanelekileyo nokulinganisa okungaguqukiyo kukunceda ugqibe ukuba yintoni efanelwe ngumzamo ongaphezulu.
Imithombo nokufunda ngakumbi
Kuhlengahlengiswe ukusuka kwiSifundo 11 sokuqala: Ukufumana Abathengi. IFitSite lishishini elingumzekelo elisetyenziselwa ukufunda, hayi ibali lempumelelo yomthengi. Google Search Central: umxholo oluncedo, othembekileyo wazisa isikhokelo sentengiso yomxholo.