ISIFUNDO 11 / 14 · ISIFUNDO SAMAHHALA SEBHIZINISI
Izithameli ezigxilile zenza ucwaningo lwamakhasimende nokufinyelela kuwo kucace kakhudlwana. Lokhu akuqinisekisi ukunakwa, ukudluliselwa kwabanye noma ukuthengisa. Umsebenzi wakho ukuthola indlela ephindaphindekayo yokufinyelela abantu abanenkinga nokubasiza bahlole lokho okunikezayo.
Ekugcineni: khetha ukuhlola okukodwa kokutholwa kwamakhasimende, bhala umlayezo owusizo, futhi uchaze ukuthi uzowahlulela kanjani umphumela.
Guqula isizinda esithile sibe uhlu locwaningo
Qala ngekhasimende nesimo osichaze ngaphambilini. Kwa-FitSite, lokho kungaba yisitudiyo esizimele esibuyekeza ulwazi lwamakilasi isonto ngalinye. Esibonelweni esibanzi se-SaaS, kungaba i-ejensi encane edonsa kanzima ukuqoqa izimvume zamakhasimende. Thola izindawo lapho labo bantu bexoxa khona ngalowo msebenzi noma befuna usizo.
Uhla lwemibhalo, umcimbi wemboni, umphakathi wochwepheshe noma ubudlelwano obukhona kungaphakamisa abangaba amakhasimende. Uhlu olusesidlangalaleni luyinkomba yocwaningo, alulona ubufakazi besidingo noma bemvume yazo zonke izinhlobo zokumaketha. Hlola indlela yokuxhumana nemithetho esebenzayo ngaphambi kokuthumela umlayezo wokufinyelela, futhi uhloniphe izicelo zokuyeka.
Ungacabangi ukuthi iwebhusayithi engakhangi isho umthengi oselungele ukuthenga. Ibhizinisi lingase lithembele ekudlulisweni ngamakhasimende, lingabi nesabelomali, noma laneliswe uhlelo lwalo lwamanje. Bhala ngokuhlukile lokho okubonile kunombono wakho mayelana nenkinga. Ingxoxo yokuqala kufanele ihlole lowo mbono.
Isiteshi 1: ukufinyelela umuntu ngamunye
Bhalela inani elincane labantu abafanele ngesizathu esiqondile sokuxhumana nomunye nomunye. Chaza isimo osiza ngaso, wabelane ngomboniso obhalwe ngokucacile uma uwusizo, futhi unikeze isinyathelo esilula esilandelayo. Gwema ukuhlazisa indlela yabo yamanje yokusebenza noma ukubikezela imali engenayo ongeke ukwazi ukuyisekela ngobufakazi.
Umlayezo oyisibonelo ungathi: “Ngihlola isevisi yezitudiyo ezidinga ukugcina ulwazi lwamakilasi luhambisana. Ngibonile ukuthi uhlelo lwenu lwezikhathi luvela ezindaweni eziningana. Ingabe ukulunakekela kuyinkinga eqenjini lenu? Ngingabonisa isibonelo esifushane uma kungaba usizo.” Wuvumelanise nokubonile okuqinisekisile ngempela.
Gcina ukulandelela kulinganiselwe futhi yeka lapho ucelwa. Umhlahlandlela wokuqala uthanda ukufinyelela abantu mathupha; lokho kuwukuzama okuwusizo, hhayi ubufakazi bokuthi imilayezo engamashumi amabili ihlale ingcono kunezinkulungwane ezimbili. Landelela ngokuhlukene izimpendulo eziveza isidingo, izingxoxo ezifanelekayo namakhasimende akhokhayo.
Isiteshi 2: imiphakathi
Funda imithetho yomphakathi ngaphambi kokubamba iqhaza. Phendula imibuzo ngokusekelwe kokuhlangenwe nakho kwakho, veza ukuxhumana kwakho lapho ukhuluma ngomkhiqizo wakho, futhi buza omengameli mayelana nokukhangisa lapho kudingeka. Umnikelo owusizo kufanele usasebenziseke nakumuntu ongasoze wathenga.
Bheka imibuzo ephindaphindwayo eveza ulimi lwezethameli. “Ngilubeka kuphi uhlelo lwamasonto onke lwesonto elizayo?” kungaba yisihloko sokuqukethwe esingcono kunokuthi “uguquko lwedijithali kwezemidlalo yokuqina.” Ungakopishi izingxoxo eziyimfihlo noma wethule okuhlangenwe nakho kwamalungu njengobufakazi ngaphandle kwemvume.
Khetha umphakathi owodwa noma emibili ongabamba iqhaza kuyo njalo. Ukubala ubulungu bawo wonke amaqembu njengesiteshi sokuzuza kungafihla iqiniso lokuthi azikho izingxoxo ezibalulekile ezenzekayo. Bhala phansi okufundile kanye nokuthi kukhona yini ovakashele isayithi lakho.
Isiteshi 3: okuqukethwe okuwusizo
Yakha okuqukethwe okugxile emsebenzini ikhasimende elifuna ukuwuqedela: shicilela uhlelo lwezikhathi olufinyelelekayo, khetha inqubo yokugunyaza, noma lungiselela umbiko wanyanga zonke. Bonisa izinyathelo, chaza ukuvumelana okudingekayo futhi usebenzise izibonelo ezinembile. Xhumanisa nomnikelo wakho lapho usiza khona ngempela ekufezeni lowo msebenzi.
Isiqondiso se-Google sigcizelela okuqukethwe okuwusizo okwenzelwe abantu. Ukushicilela i-athikili akuqinisekisi ukufakwa ohlweni, amazinga okuma noma ukuvakashelwa. Phatha ukusesha njengesiteshi esingaqinisekile esidinga ukubhekwa nokuthuthukiswa, kunokuba ucabange ukuthi amakhasimende atholakala ngokwemvelo azofika ngenyanga ethile.
I-athikili ye-FitSite ingabonisa indlela yokugcina ishejuli yekilasi ifundeka kalula ocingweni. Bonisa isibonelo esiqanjiwe futhi uchaze okufanele kuhlolwe. Akudingeki ithi ezinye izinkundla zamawebhusayithi azinawo amathuluzi okufaneleka komzimba, noma ukuthi ushintsho lomklamo lukhiqiza ukwanda okuthile ngamaphesenti ekubhukheni.
Isiteshi 4: ubudlelwano
Khomba amabhizinisi asevele esebenzela izethameli zakho umsebenzi wawo ohambisana nowakho. Umeluleki, umklami noma umhlinzeki wesevisi yokubhukha angase akujabulele ukudluliselwa okucacile. Qala uhlole ukuthi izinsizakalo zenu ziyahambisana yini nokuthi amakhasimende ayazuza yini kulobo budlelwano.
Vumelanani ngezibopho, imingcele yokusekelwa nanoma yimuphi umklomelo wokudlulisela ngaphambi kokukukhuthaza. Dalulani ubudlelwano bezentengiselwano lapho kufanele khona. Ishidi lokubala lingalandelela ukuhlola okuncane; ukuhlanganiswa kohlelo lobulungu kuyisinqumo sokusebenzisa esingakhethwa, hhayi imfuneko yokufunda ukuthi ukudluliselwa kuyasebenza yini.
Cabangela umnotho womklomelo. Inyanga yamahhala inezindleko, futhi ikhomishini eqhubekayo inciphisa inzuzo etholakala kukhasimende ngalinye elidluliselwe. Gwema ukwenza isithembiso esihlala unomphela ngaphambi kokukala izinga lokugcinwa kwamakhasimende nomsebenzi ohilelekile ekuletheni isevisi.
Iziteshi 5 no-6: imicimbi nezibonelo ezithembekile
Umhlangano wemboni, ishabhu yokucobelelana ngolwazi noma iwebhina kungakusiza ufunde ngokuqondile kulabo abangase bathenge. Khetha umcimbi lapho abenzi bezinqumo abafanele behlanganyela khona. Faka isikhathi sokulungiselela, sokuhamba, sokuya emcimbini nesokulandelela lapho uqhathanisa izindleko zawo nezinye iziteshi.
Bonisa imiboniso ngaphambi kokuba ube nezibonelo zamakhasimende. Uma ikhasimende livuma ukubamba iqhaza, chaza isimo salo sokuqala, lokho okushintshile, nobufakazi obusekela noma yimuphi umphumela. Thola imvume yemininingwane ehlonzayo nezingcaphuno. Ungalokothi uguqule okucatshangwayo kokuthi “ukubhukha okwengeziwe ngo-30%” kube yisifundo secala.
Umbukiso owusizo ungavele uchaze ukuthi isitudiyo silugcina kanjani ulwazi lwamakilasi luhlelekile. Awudingi isilinganiso esimangalisayo. Buza amakhasimende anelisekile ukuthi angathanda yini isixhumanisi sokudlulisela noma incazelo emfushane yokwabelana ngayo, ngaphandle kokucabanga ukuthi wonke amakhasimende anelisekile azokuncoma.
Linganisa umzila ophelele
Ngokuhlola ngakunye, chaza izethameli, umsebenzi, isikhathi, isabelomali semali, isabelomali sesikhathi kanye nophawu lwempumelelo. Bala izingxoxo ezifanelekile, izivivinyo eziqediwe, imiphumela yokuqala ewusizo namakhasimende amasha akhokhayo. Landelela ukugcinwa kwamakhasimende ngokuhamba kwesikhathi ukuze isiteshi esikhiqiza ukubhalisa okusheshayo singafihli ukungafanelani kahle.
Ngokwesifaniso sokuhlola, ake sithi uchitha u-$120 namahora ayisithupha bese uthola amakhasimende amabili akhokhayo. Izindleko zokuthola ikhasimende ngemali zingama-$60 ikhasimende ngalinye. Uma ubheka lowo msebenzi njengobiza u-$30 ngehora, izindleko ezihlanganisiwe zokuthola ikhasimende zalokhu kuhlola zingama-$150 ikhasimende ngalinye: ($120 + $180) ÷ 2. Lezi yizibonelo zemicabango, hhayi izilinganiso zokubheka.
Isampula encane ayikwazi ukusungula izinga lokuguqulwa elithembekile. Bhala phansi ukuthi kungani abantu benqabile, yimiphi imilayezo engaqondwanga nokuthi uzoshintshani. Phinda noma ume ngokusekelwe ebufakazini nasemandleni akho; alukho uhlelo olusebenza kubo bonke lokufinyelela amakhasimende angamashumi amahlanu noma ayikhulu.
Umsebenzi wakho: sungula ukuhlola okukodwa kokuthola amakhasimende
Khetha izethameli ezilodwa, isiteshi esisodwa nenkinga eyodwa ozoxoxa ngayo. Bhala umlayezo noma uhlaka lokuqukethwe olunikeza ulwazi oluwusizo nesinyathelo esincane esilandelayo. Lebula noma yikuphi ukubonisa njengokwesibonelo.
Beka isabelomali ongakwazi ukusilahlekelwa kanye nosuku lokubuyekeza. Chaza ubufakazi obungathethelela olunye uvivinyo: isibonelo, inani elithile lezingxoxo ezifanele eziqinisekisa inkinga, kulandelwe isiphakamiso esicacile abantu abangasihlola.
Dala irekhodi elilula elinomthombo, imvume noma isisekelo sokuxhumana, isidingo esibonwe, isinyathelo esilandelayo, isikhathi esichithiwe, imali esetshenzisiwe kanye nomphumela. Gcina kuphela ulwazi lomuntu siqu oludingayo futhi ulivikele ngendlela efanele.
Ekubuyekezweni, hlukanisa ukushoda kwesidingo emilayezweni ebuthakathaka, ekuqondiseni okungalungile nasekuhlangenwe nakho kokubhalisa okungasebenziseki. Khetha ushintsho olulodwa lokuhlolwa okulandelayo kunokuvula iziteshi ezinhlanu ezintsha ngesikhathi esisodwa.
Ngaphambi kokuthi uqhubeke
Ukuthola amakhasimende kuyinqubo yokufunda enezindleko. Indawo ethile yemakethe ikusiza ukhethe ukuthi uzophenya kuphi, kuyilapho iziboniso eziqotho, izingxoxo ezifanele kanye nokukala okungaguquki kukusiza unqume ukuthi yini efanele umzamo owengeziwe.
Imithombo kanye nokufunda okwengeziwe
Kuthathwe ku-Sifundo 11 sokuqala: Ukuthola Amakhasimende. I-FitSite iyibhizinisi eliyisibonelo elisetshenziselwa ukufunda, hhayi indaba yempumelelo yekhasimende. I-Google Search Central: okuqukethwe okuwusizo nokuthembekile kunikeza isiqondiso sokuqondiswa kokumaketha kokuqukethwe.