CHIDZIDZO 11 / 14 · KOSI YEMAHARA YEBHIZINESI
Vateereri vakanangana vanoita kuti tsvakurudzo yevatengi nekusvika kwavari zvinyanye kunyatsotsanangurwa. Hazvivimbisi kutariswa, kutumirwa nevamwe kana kutengeswa. Basa rako nderekutsvaga nzira inodzokororwa yekusvika kuvanhu vane dambudziko iri nekuvabatsira kuongorora chipo chako.
Pakupera: sarudza ongororo imwe yekuwana vatengi, nyora meseji inobatsira, uye tsanangura kuti uchayera sei mhedzisiro.
Shandura niche ive rondedzero yekutsvakurudza
Tanga nemutengi nemamiriro awakatsanangura kare. KuFitSite, angava ari studio yakazvimirira iri kugadziridza ruzivo rwemakirasi svondo rega rega. Pamuenzaniso wakafara weSaaS, angava ari sangano diki riri kunetseka kuunganidza mvumo dzevatengi. Tsvaga nzvimbo dzinokurukurwa nevanhu ivavo nezvebasa racho kana kwavanotsvaga rubatsiro.
Dhairekitori, chiitiko cheindasitiri, nharaunda yevanyanzvi kana hukama huripo zvinogona kuratidza vangangove vatengi. Rondedzero yeruzhinji inotungamirira pakutsvakurudza, kwete humbowo hwekudiwa kana mvumo yemhando dzose dzekushambadzira. Tarisa nzira yekutaura nemitemo inoshanda usati watumira meseji yekutsvaga vatengi, uye remekedza zvikumbiro zvekumisa.
Usafungidzire kuti webhusaiti isinganakidze inoratidza mutengi akagadzirira kutenga. Bhizinesi racho rinogona kutsamira pakutumirwa nevanhu, risina bhajeti, kana kugutsikana nehurongwa hwarinoshandisa pari zvino. Nyora zvawakaona zvakasiyana nefungidziro yako pamusoro pedambudziko. Hurukuro yekutanga inofanira kuedza fungidziro iyoyo.
Chiteshi 1: kusvika kune mumwe nemumwe
Nyorerai vanhu vashoma vane chekuita nazvo muchipa chikonzero chaicho chekuti muri kubata mumwe nemumwe wavo. Tsanangurai mamiriro ezvinhu amunobatsira nawo, govananai ratidziro yakanyatsoiswa zita kana zvichibatsira, uye ipai danho rinotevera riri nyore. Dzivisai kunyadzisa marongero avo avari kushandisa pari zvino kana kufanotaura mari yamusingagoni kutsigira nehumbowo.
Muenzaniso wemeseji ungati: “Ndiri kuongorora sevhisi yemastudhiyo anoda kuchengetedza ruzivo rwemakirasi rwakafanana nguva dzose. Ndaona kuti purogiramu yenyu yenguva inooneka munzvimbo dzinoverengeka. Kuichengetedza kwakadaro idambudziko kuchikwata chenyu here? Ndinogona kuratidza muenzaniso mupfupi kana zvichibatsira.” Igadzirise kuti ienderane nechawakaona ukachisimbisa chaizvo.
Chengetedza kutevera kwakaringana uye mira paunokumbirwa. Gwaro rekutanga rinofarira kusvika kuvanhu pachako; iko kuedza kunobatsira, kwete humbowo hwekuti mameseji makumi maviri anogara achikunda zviuru zviviri. Tarisa zvakasiyana mhinduro dzinoratidza chinodiwa, hurukuro dzine vanokodzera uye vatengi vanobhadhara.
Chiteshi 2: nharaunda
Verenga mitemo yenharaunda usati watora chikamu. Pindura mibvunzo iri mukati meruzivo rwako, buritsa pachena hukama hwako paunotaura nezvechigadzirwa chako, uye bvunza vatariri nezvekushambadza pazvinenge zvakakodzera. Mupiro unobatsira unofanira kuramba uchibatsira kunyange kune munhu asingambotengi.
Tsvaga mibvunzo inodzokororwa inoratidza mutauro unoshandiswa nevateereri. “Ndinoisa kupi hurongwa hwevhiki rinouya?” ungangova musoro wezvemukati uri nani pane kuti “shanduko yedhijitari yezvekusimba kwemuviri.” Usakopa nhaurirano dzakavanzika kana kuratidza zviitiko zvenhengo sezvipupuriro usina mvumo.
Sarudza nharaunda imwe kana mbiri dzaunogona kutora chikamu madziri nguva dzose. Kuverenga kuva kwako nhengo muboka rega rega senzira yekuwana vatengi kunogona kuviga chokwadi chokuti hapana nhaurirano dzine zvadzinoreva dziri kuitika. Nyora zvawakadzidza pamwe chete nokuti pane here akashanyira saiti yako.
Chiteshi 3: zvinobatsira zvemukati
Vaka zvemukati zvakanangana nebasa rinoda kupedzwa nemutengi: kuburitsa purogiramu yenguva inowanika kune vese, kusarudza nzira yekubvumidza, kana kugadzirira gwaro remwedzi nemwedzi. Ratidza matanho, tsanangura zvakanakira nezvakaipira uye shandisa mienzaniso yakarurama. Batanidza chinopihwa chako pachinobatsira chaizvo pabasa racho.
Nhungamiro yeGoogle inosimbisa zvemukati zvinobatsira zvakagadzirirwa vanhu. Kuburitsa chinyorwa hakuvimbisi kuiswa muindekisi, zvigaro mumitsva yekutsvaga kana kushanyirwa. Bata kutsvaga senzira isina chokwadi inoda kucherechedzwa nekuvandudzwa, pane kufungidzira kuti vatengi vanobva mukutsvaga kwakasununguka vachauya pamwedzi wakati.
Chinyorwa cheFitSite chinogona kuratidza nzira yekuchengeta purogiramu yemakirasi ichiverengeka pafoni. Ratidza muenzaniso wekufungidzira uye tsanangura zvekutarisa. Hazvidi kutaura kuti mamwe mapuratifomu emawebhusaiti haana maturusi ekusimbisa muviri, kana kuti shanduko yedhizaini inounza kuwedzera kwechikamu chezana kwakati mukubhukwa.
Chiteshi 4: kudyidzana
Ziva mabhizinesi ari kutoshandira vateereri vako ayo mabasa awo anoenderana neako. Mupi wezano, mugadziri kana mupi wesevhisi yekubhukisha angakoshesa kupfuudzana kwakajeka. Tanga waedza kuti masevhisi enyu anowirirana here uye kuti vatengi vanobatsirwa here nehukama ihwohwo.
Bvumiranai pamusoro pemabasa, miganhu yerutsigiro uye chero mubairo wekutumira vamwe musati mazvishambadza. Batsirai kuburitsa pachena hukama hwekutengeserana pazvinokodzera. Spreadsheet inogona kutevera chirongwa chidiki chekuyedza; kubatanidzwa kweaffiliate isarudzo yekushandisa, kwete chinodiwa kuti mudzidze kana kutumirwa kwevamwe kuchishanda.
Funga nezvehupfumi hwemubairo. Mwedzi wemahara une mutengo, uye komisheni inoenderera mberi inoderedza mupiro unobva kumutengi mumwe nemumwe waunenge waendeswa. Dzivisa kuita chivimbiso chechigarire usati wayera kuchengetwa kwevatengi nebasa rinodiwa pakupa sevhisi yacho.
Nzira dze5 ne6: zviitiko nemienzaniso inovimbika
Musangano weindasitiri, warikishopu kana webhinari zvinogona kukubatsira kudzidza zvakananga kubva kune vangangotenga. Sarudza chiitiko chinopindwa nevanoita sarudzo vane chekuita nacho. Sanganisira nguva yekugadzirira, yekufamba, yekupinda uye yekutevera paunenge uchienzanisa mutengo wazvo nedzimwe nzira.
Ratidzai zviratidzo zvekushanda musati mava nemienzaniso yevatengi. Kana mutengi abvuma kutora chikamu, tsanangurai mamiriro avakatanga ari maari, zvakachinja, uye humbowo huri seri kwemhedzisiro ipi zvayo. Wanai mvumo yezvinhu zvinogona kuzivisa munhu nezvemashoko akatorwa. Musamboshandura fungidziro yekuti “30% mamwe mabooking” kuita ongororo yenyaya yemutengi.
Chiratidziro chinobatsira chinogona kungotsanangura kuti studio inochengeta sei ruzivo rwemakirasi ayo rwakarongwa. Hachidi chiyero chinoshamisa. Bvunza vatengi vakagutsikana kana vachida chinongedzo chekutumira vamwe kana tsananguro pfupi yekugovana, usingafungidziri kuti mutengi wese akagutsikana achakukurudzira.
Yera nzira yakazara
Pachiyedzo chega chega, tsanangura vateereri, chiitiko, nguva yakatarwa, bhajeti remari, bhajeti renguva nechiratidzo chekubudirira. Verenga nhaurirano dzinokodzera, miedzo yakapedzwa, mhedzisiro dzekutanga dzinobatsira nevatengi vatsva vanobhadhara. Tevera kuchengetwa kwevatengi pave paya kuitira kuti nzira inounza vanonyoresa nekukurumidza irege kuvhara kusaenderana kwakanaka.
Pamuenzaniso wekuyedza, fungidzira kuti unoshandisa $120 nemaawa matanhatu ukawana vatengi vaviri vanobhadhara. Mari yekuwana mutengi mumwe nemumwe i$60. Kana uchikoshesa basa iroro pa$30 paawa, mutengo wakabatanidzwa wekutsvaga mutengi pakuyedza uku i$150 pamutengi: ($120 + $180) ÷ 2. Izvi fungidziro dzemuenzaniso, kwete zviyero zvekuyananisa.
Muenzaniso mudiki haugoni kusimbisa mwero wakavimbika wekushanduka. Nyora pasi kuti nei vanhu vakaramba, kuti ndeapi mameseji asina kunzwisiswa uye zvauchachinja. Dzokorora kana kumira zvichienderana nehumbowo nemasimba aripo; hapana hurongwa hwenguva hunoshanda kune wese munhu hwekusvika kuvatengi makumi mashanu kana zana.
Basa rako rekudzidzira: gadzira chiedzo chimwe chekutsvaga vatengi
Sarudza vateereri vamwe chete, chiteshi chimwe chete uye dambudziko rimwe chete rekukurukura. Nyora meseji kana rondedzero yezviri mukati inopa ruzivo runobatsira nedanho diki rinotevera. Nyora pachena kuti kuratidzira kupi zvako ndekwekuenzanisira.
Isa bhajeti raunokwanisa kurasikirwa naro uye zuva rekuiongorora. Tsanangura humbowo hungapa chikonzero chekuita mumwe muyedzo: semuenzaniso, nhamba yakatarwa yehurukuro dzine chekuita dzinosimbisa dambudziko, dzichiteverwa nechipo chakajeka chinogona kuongororwa nevanhu.
Gadzira chinyorwa chiri nyore chine kwakabva ruzivo, mvumo kana hwaro hwekubata munhu, chinodiwa chaonekwa, danho rinotevera, nguva yashandiswa, mari yashandiswa nemhedzisiro. Chengeta chete ruzivo rwepachivande rwaunoda uye rurindire zvakakodzera.
Pakuongorora, patsanura kushomeka kwekudiwa kubva pakutumira mashoko kusina kusimba, kunanga kusina kunaka uye chiitiko chisingashandisike chekunyoresa. Sarudza shanduko imwe chete yekuyedza kunotevera pane kuvhura nzira shanu itsva panguva imwe chete.
Usati waenderera mberi
Kuwana vatengi idanho rekudzidza rine mari dzaro. Nharaunda yemusika yakatarisana nechimwe chinhu inokubatsira kusarudza pekuferefeta, ukuwo zviratidzo zvechokwadi, nhaurirano dzine chekuita uye kuyera kunoenderera zvichikubatsira kusarudza zvinofanirwa kuwedzerwa simba.
Mabviro uye zvimwe zvekuverenga
Yakagadziridzwa kubva kuChidzidzo chekutanga chechi11: Kutsvaga Vatengi. FitSite ibhizinesi remuenzaniso rinoshandiswa pakudzidza, kwete nyaya yekubudirira kwemutengi. Google Search Central: zvemukati zvinobatsira uye zvakavimbika rinopa hwaro hwenhungamiro yekushambadzira zvemukati.