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Darasi 9: Saita Farashi don Riba

A Darasi 5 mun saita farashin farko na tsare-tsaren FitSite. Yanzu za mu inganta dabarar farashi da dabaru da ke ƙara kuɗin shiga, ƙarfafa haɓakawa, da rage barin sabis.

Inda Muka Tsaya​

FitSite yana da tsare-tsare, samfura, kammala saye, alama, da shigar da sababbin masu amfani a shirye. Farashin farko ya kasance $49/$99/$199 a wata. Yanzu za mu sa wannan farashi ya yi aiki sosai.

Ka'idodin Farashi don Dandamalin Niche​

Saita Farashi Bisa Ƙima, Ba Kuɗin Samarwa Ba​

Kuɗin hosting ɗinka na iya zama $5-$15 ga kowane shafin abokin ciniki. Wannan ba yana nufin farashinka ya kamata ya zama $20 ba. Ba hosting kake sayarwa ba. Kana sayar da:

  • Gidan yanar gizo na fitness na ƙwararru wanda zai iya cin $2,000-$5,000 idan an gina shi na musamman
  • Kulawa mai gudana, sabuntawa, da tsaro da ba sai sun damu da su ba
  • Fasaloli na musamman ga niche waɗanda masu gini na gama-gari ba sa bayarwa
  • Amincewar dandamali da aka gina don masana'antarsu

Saita farashi bisa ƙimar da kake bayarwa, ba bisa kuɗin samar da ita ba.

Daidaita da Madadin Zaɓuɓɓuka​

Lokacin da mai fitness studio yake tantance FitSite, yana kwatanta shi da:

  • Hayar web developer: $2,000-$5,000 a gaba + $50-$100/wata don kulawa
  • Wix/Squarespace: $16-$45/wata amma babu fasalolin musamman na fitness, su ne za su gina shi da kansu
  • Rashin yin komai: Rasa mambobi waɗanda ba za su iya samun su a yanar gizo ba

A $49-$199/wata, FitSite ya fi developer sauƙin kuɗi, ya fi masu gini na gama-gari ƙarfi, kuma ya fi rashin gidan yanar gizo nesa ba kusa ba.

Aiwar da Bambance-bambancen Farashi​

Farashin shekara-shekara yana ƙarfafa sadaukarwa kuma yana rage barin sabis. Je zuwa shafin Bambance-bambancen Farashi na kowane tsari kuma ƙara zaɓuɓɓukan shekara-shekara:

TsariWata-wataShekara-shekara (a wata)Jimillar ShekaraTanadi
Starter$49/wata$39/wata$468/shekararangwamen 20%
Growth$99/wata$79/wata$948/shekararangwamen 20%
Pro$199/wata$159/wata$1,908/shekararangwamen 20%

Ƙara filin Zaɓin Lokaci zuwa fom ɗin kammala sayenka domin abokan ciniki su iya sauyawa tsakanin biyan kuɗi na wata-wata da na shekara-shekara. Duba Fom ɗin Kammala Saye.

Dalilin da Yasa Farashin Shekara-shekara ke Aiki​

  • A gare ka: Kuɗi a gaba, ƙarancin barin sabis (abokan cinikin da ke biya shekara-shekara ba sa saurin soke sabis a tsakiyar lokaci)
  • A gare su: Tanadi na gaskiya, hasashen kasafin kuɗi

Kuɗin Saitawa​

Yi la'akari da kuɗin saitawa na sau ɗaya ga tsare-tsaren da suka haɗa da daidaitawa da hannu:

  • Starter: Babu kuɗin saitawa (cire shingen shiga)
  • Growth: Kuɗin saitawa $99 (yana rufe daidaita custom domain da shawarar farko)
  • Pro: Kuɗin saitawa $299 (yana rufe saitin wurare da yawa da kiran onboarding)

Daidaita kuɗin saitawa a sashen farashi na kowane tsari. Duba Ƙirƙirar Subscription Product ɗinka na Farko don cikakkun bayanai.

Lokutan Gwaji​

Bayar da gwaji yana rage wahalar yin rajista amma yana kawo haɗarin rashin juyawa zuwa mai biyan kuɗi. Ga FitSite:

  • Gwajin kyauta na kwanaki 7 a kan tsarIn Starter kaɗai
  • Babu gwaji a kan Growth da Pro (waɗannan abokan ciniki sun fi sadaukarwa kuma suna tsammanin biya)

Daidaita gwajin a sashen farashi na tsarIn Starter ta kunna maɓallin Offer Trial da saita tsawon lokaci zuwa kwanaki 7.

Sa Gwaje-gwaje su Juyar da Masu Amfani​

Gwaji yana aiki ne kawai idan abokin ciniki ya ji ƙima a lokacin gwajin. Jerin onboarding ɗinka (Darasi 8) yana da matuƙar muhimmanci a nan -- ya kamata a tsara lokacin imel na maraba domin ƙarfafa amfani cikin taga ta kwanaki 7.

Lambobin Rangwame​

Ƙirƙiri lambobin rangwame na dabaru don takamaiman manufofi:

  • FITLAUNCH -- rangwamen 30% na watanni 3 na farko (don tallan ƙaddamarwa)
  • ANNUAL20 -- rangwamen 20% a kan tsare-tsaren shekara-shekara (idan ba a riga an yi rangwame ba)
  • REFERRAL -- wata 1 kyauta (don turawar abokan ciniki)

Je zuwa Ultimate Multisite > Lambobin Rangwame don ƙirƙirar waɗannan. Duba Ƙirƙirar Lambobin Rangwame don cikakken jagora.

Kada Ka Yi Rangwame ta Tsohuwa

Ya kamata rangwame ya zama kayan aikin dabara, ba abubuwan dindindin ba. Idan kowa yana samun rangwame, ba rangwame ba ne -- shi ne ainihin farashinka. Yi amfani da su don kamfen na musamman, turawa, da tallace-tallace masu iyakacin lokaci.

Sarrafa Haraji​

Idan kana aiki a yankin da ke buƙatar tara haraji:

  1. Daidaita ƙimar haraji a Ultimate Multisite > Settings > Taxes
  2. Aiwatar da rukunonin haraji ga tsare-tsarenka
  3. Tabbatar da cewa takardun invoice suna nuna haraji daidai

Duba Sarrafa Haraji don cikakken daidaitawa. Idan kana hidimtawa abokan ciniki a ƙasashen duniya, yi la'akari da VAT addon don bin ƙa'idodin EU.

Binciken Farashinka​

Bayan ƙaddamarwa, sake duba farashi duk kwata-kwata. Duba:

  • Ƙimar juyawa ta tsari: Idan Starter yana juyawa sosai amma Growth ba ya yi, tazarar da ke tsakaninsu na iya yin yawa
  • Ƙimar haɓakawa: Idan ƙalilan ne ke haɓaka daga Starter zuwa Growth, tsarIn Growth na iya rashin isasshiyar ƙarin ƙima
  • Barin sabis ta tsari: Idan abokan cinikin shekara-shekara suna barin sabis ƙasa, ƙara tura farashin shekara-shekara
  • Farashin masu gasa: Nawa madadin zaɓuɓɓuka ke cajin? Matsayinka ya dace?

FitSite Network Ya Zuwa Yanzu​

FitSite Network
├── WordPress Multisite (yanayin subdomain)
├── Ultimate Multisite (an daidaita + an yi alama)
├── Domain na Dandamali (fitsite.com + wildcard SSL)
├── Samfuran Shafi (Studio Essential, Gym Pro, Fitness Chain)
├── Products
│   ├── FitSite Starter ($49/wata ko $468/shekara) + gwajin kwanaki 7
│   ├── FitSite Growth ($99/wata ko $948/shekara) + kuɗin saitawa $99
│   ├── FitSite Pro ($199/wata ko $1,908/shekara) + kuɗin saitawa $299
│   └── Order Bumps + Lambobin Rangwame
├── Gudanar Kammala Saye (tare da maɓallin zaɓin lokaci)
├── Alama (login, dashboard, imel, invoices, shafin talla)
├── Onboarding na Abokin Ciniki (Quick Start, imel, albarkatun taimako)
├── Dabarar Farashi
│   ├── Rangwamen shekara-shekara (rangwamen 20%)
│   ├── Kuɗin saitawa na dabara
│   ├── Gwajin kwanaki 7 a kan Starter
│   ├── Lambobin rangwame don kamfen da turawa
│   └── Daidaitawar haraji
└── A shirye don ƙaddamarwa (darasi na gaba)

Abin da Muka Gina a Wannan Darasi​

  • Farashin shekara-shekara tare da rangwame 20% don ƙarfafa jajircewa
  • Kuɗaɗen Setup a matakai mafi girma don rufe ƙoƙarin onboarding
  • Lokacin gwaji a shirin matakin farko don rage cikas wajen yin rajista
  • Lambobin rangwame na dabaru don ƙaddamarwa, turawa, da kamfe-kamfe
  • Saitin haraji don lissafin kuɗi mai bin ƙa'ida
  • Tsarin bitar farashi don ingantawa mai gudana

Na gaba: Darasi na 10: Ranar Ƙaddamarwa -- jerin abubuwan dubawa kafin ƙaddamarwa da fara aiki.