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Zaj Kawm 9: Kev Teev Nqi Kom Tau Nyiaj Tshaj

Hauv Zaj Kawm 5 peb tau teev cov nqi pib rau FitSite cov plan. Tam sim no peb yuav kho kom zoo dua txoj kev teev nqi nrog cov tswv yim uas pab nce nyiaj tau los, txhawb kom cov neeg siv upgrade, thiab txo churn.

Qhov Chaw Peb Tso Tseg​

FitSite twb muaj cov plan, cov template, kev them nyiaj, branding, thiab onboarding npaj lawm. Tus nqi pib yog $49/$99/$199 ib hlis. Tam sim no peb yuav ua kom cov nqi ntawd ua haujlwm muaj zog dua.

Cov Ntsiab Cai Teev Nqi rau Cov Platform Niche​

Teev Nqi Raws Tus Nqi Muaj Nqis, Tsis Yog Tus Nqi Siv​

Koj tus nqi hosting tej zaum yuav yog $5-$15 rau ib lub site ntawm ib tus customer. Qhov ntawd tsis txhais tias koj tus nqi yuav tsum yog $20. Koj tsis yog muag hosting. Koj tab tom muag:

  • Ib lub website fitness zoo li tus kws tshaj lij uas yog tias tsim custom yuav raug $2,000-$5,000
  • Kev saib xyuas tas mus li, kev hloov tshiab, thiab kev ruaj ntseg uas lawv tsis tas yuav txhawj txog
  • Cov feature tshwj xeeb rau niche uas cov builder dav dav tsis muaj
  • Kev ntseeg siab ntawm ib lub platform uas tsim los rau lawv txoj industry

Teev nqi raws tus nqi muaj nqis uas koj muab tau, tsis yog raws tus nqi uas siv los muab nws.

Muab Piv rau Lwm Txoj Kev Xaiv​

Thaum tus tswv fitness studio ntsuas FitSite, lawv muab piv rau:

  • Ntiav ib tus web developer: $2,000-$5,000 them ua ntej + $50-$100/hlis rau kev saib xyuas
  • Wix/Squarespace: $16-$45/hlis tab sis tsis muaj cov feature tshwj xeeb rau fitness, thiab lawv yuav tsum tsim nws lawv tus kheej
  • Tsis ua dab tsi: Poob cov member uas nrhiav tsis tau lawv online

Ntawm $49-$199/hlis, FitSite pheej yig dua ntiav developer, muaj peev xwm ntau dua cov builder dav dav, thiab zoo dua tsis muaj website kawg nkaus.

Siv Cov Kev Hloov Nqi​

Kev teev nqi txhua xyoo txhawb kom muaj kev cog lus thiab txo churn. Mus rau txhua plan daim tab Kev Hloov Tus Nqi thiab ntxiv cov kev xaiv txhua xyoo:

PlanIb HlisTxhua Xyoo (ib hlis)Tag Nrho Txhua XyooTxuag Tau
Starter$49/hlis$39/hlis$468/xyooTxo 20%
Growth$99/hlis$79/hlis$948/xyooTxo 20%
Pro$199/hlis$159/hlis$1,908/xyooTxo 20%

Ntxiv ib daim field Xaiv Sijhawm Them rau koj daim foos them nyiaj kom customers hloov tau ntawm kev them ib hlis thiab kev them txhua xyoo. Saib Cov Foos Them Nyiaj.

Vim Li Cas Kev Teev Nqi Txhua Xyoo Ua Haujlwm Zoo​

  • Rau koj: Tau nyiaj ua ntej, churn qis dua (customers uas them txhua xyoo feem ntau yuav tsis tshua cancel nruab nrab sijhawm)
  • Rau lawv: Txuag tau nyiaj tiag, thiab npaj budget tau yooj yim

Nqi Setup​

Xav txog ib qho nqi setup them ib zaug rau cov plan uas muaj kev teeb tsa pab ua tes-on:

  • Starter: Tsis muaj nqi setup (tshem kev thaiv kom nkag tau yooj yim)
  • Growth: $99 nqi setup (them rau kev teeb tsa custom domain thiab kev sab laj pib)
  • Pro: $299 nqi setup (them rau kev teeb tsa ntau qhov chaw thiab onboarding call)

Teeb tsa cov nqi setup hauv txhua plan seem pricing. Saib Tsim Koj Thawj Subscription Product rau cov ntsiab lus.

Sijhawm Trial​

Muab trial pab txo kev nyuaj thaum signup tab sis muaj kev pheej hmoo tias lawv yuav tsis convert. Rau FitSite:

  • 7-hnub free trial tsuas yog rau Starter plan xwb
  • Tsis muaj trial rau Growth thiab Pro (cov customers no muaj kev cog lus ntau dua thiab cia siab tias yuav them)

Teeb tsa trial hauv Starter plan seem pricing los ntawm kev qhib toggle Muab Trial thiab teeb lub sijhawm kom yog 7 hnub.

Ua Kom Trial Convert​

Ib qho trial tsuas ua haujlwm yog tias customer pom tus nqi muaj nqis thaum lub sijhawm trial. Koj txoj kev onboarding sequence (Zaj Kawm 8) tseem ceeb heev ntawm no -- cov email txais tos yuav tsum teem sijhawm kom txhawb engagement hauv lub qhov rais 7-hnub ntawd.

Discount Codes​

Tsim cov discount code muaj tswv yim rau cov hom phiaj tshwj xeeb:

  • FITLAUNCH -- txo 30% rau thawj 3 lub hlis (rau kev promotion thaum launch)
  • ANNUAL20 -- txo 20% rau cov plan txhua xyoo (yog tias tseem tsis tau txo nqi lawm)
  • REFERRAL -- pub dawb 1 hlis (rau customer referrals)

Mus rau Ultimate Multisite > Discount Codes kom tsim cov no. Saib Tsim Discount Codes rau daim guide tag nrho.

Tsis Txhob Txo Nqi Ua Default

Discount yuav tsum yog cov cuab yeej siv raws tswv yim, tsis yog yam nyob ruaj khov tas li. Yog txhua tus tau discount, ces nws tsis yog discount lawm -- nws yog koj tus nqi tiag. Siv lawv rau campaign tshwj xeeb, referrals, thiab promotions uas muaj sijhawm txwv.

Kev Tuav Tax​

Yog koj ua haujlwm hauv ib thaj chaw uas yuav tsum sau tax:

  1. Teeb tsa tax rates hauv Ultimate Multisite > Settings > Taxes
  2. Siv tax categories rau koj cov plan
  3. Xyuas kom invoices qhia tax kom raug

Saib Kev Tuav Tax rau kev teeb tsa ntxaws. Yog koj pab customers thoob ntiaj teb, xav txog VAT addon rau EU compliance.

Tshuaj Xyuas Koj Tus Nqi​

Tom qab launch, rov saib pricing txhua peb lub hlis. Saib rau:

  • Conversion rate raws plan: Yog Starter convert zoo tab sis Growth tsis zoo, qhov sib txawv ntawm ob qhov ntawd tej zaum yuav loj dhau
  • Upgrade rate: Yog customers tsawg upgrade ntawm Starter mus rau Growth, Growth plan tej zaum yuav tsis muab tus nqi ntxiv txaus
  • Churn raws plan: Yog annual customers churn tsawg dua, thawb annual pricing kom muaj zog dua
  • Competitor pricing: Lwm txoj kev xaiv them nqi li cas? Koj puas nyob hauv txoj hauj lwm raug?

FitSite Network Txog Tam Sim No​

FitSite Network
├── WordPress Multisite (subdomain mode)
├── Ultimate Multisite (configured + branded)
├── Platform Domain (fitsite.com + wildcard SSL)
├── Site Templates (Studio Essential, Gym Pro, Fitness Chain)
├── Products
│   ├── FitSite Starter ($49/mo or $468/yr) + 7-day trial
│   ├── FitSite Growth ($99/mo or $948/yr) + $99 setup fee
│   ├── FitSite Pro ($199/mo or $1,908/yr) + $299 setup fee
│   └── Order Bumps + Discount Codes
├── Checkout Flow (with period selection toggle)
├── Branding (login, dashboard, emails, invoices, marketing site)
├── Customer Onboarding (Quick Start, emails, help resources)
├── Pricing Strategy
│   ├── Annual discounts (20% off)
│   ├── Strategic setup fees
│   ├── 7-day trial on Starter
│   ├── Discount codes for campaigns and referrals
│   └── Tax configuration
└── Ready for launch (next lesson)

Yam Peb Tau Tsim Hauv Zaj Kawm No​

  • Nqi them txhua xyoo nrog 20% luv nqi los txhawb kom cog lus siv ntev
  • Nqi teeb tsa rau cov theem siab dua kom them taus kev pab pib siv
  • Lub sijhawm sim rau phiaj xwm theem pib kom txo kev nyuaj thaum sau npe
  • Cov lej chaws luv nqi muaj tswv yim rau kev qhib muag, kev xa mus qhia, thiab cov campaign
  • Kev teeb tsa se rau kev sau nqi raws cai
  • Moj khaum tshuaj xyuas nqi rau kev txhim kho tas mus li

Tom ntej: Zaj Kawm 10: Hnub Launch -- daim checklist ua ntej launch thiab pib qhib siv tiag.