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Darasi na 11: Neman Abokan Ciniki

Babban dandali ba tare da abokan ciniki ba abin sha'awa ne kawai. Wannan darasin yana bayani kan yadda ake samun abokan ciniki a cikin takamaiman fanni -- dabarun da ke aiki musamman saboda ka mayar da hankali kan masana'antu guda ɗaya.

Inda Muka Tsaya​

FitSite yana aiki. Yanzu muna bukatar masu gidajen motsa jiki su same shi su yi rajista.

Dalilin da Ya Sa Samun Abokan Ciniki a Takamaiman Fanni Ya Bambanta​

Idan kana sayarwa ga kowa, kana fafatawa ne don samun kulawa a kasuwa mai hayaniya. Idan kana sayarwa ga takamaiman fanni, kana da fa'idodi:

  • Ka san daidai inda abokan cinikinka suke -- takamaiman al'ummomi, taruka, da tashoshi
  • Saƙonka yana tasiri nan take -- "shafukan yanar gizo don gidajen motsa jiki" yana tsayar da mai gym yayin lilo
  • Shawarar baki tana taruwa -- masu gidajen motsa jiki sun san wasu masu gidajen motsa jiki

Tasha ta 1: Tuntuɓar Kai Tsaye​

Hanya mafi sauri zuwa abokan cinikinka na farko ita ce tuntuɓar kai tsaye, ta sirri.

Nemo Masu Yiwuwa Su Zama Abokan Ciniki​

  • Bincika Google Maps don gidajen motsa jiki, gyms, da masu horas da motsa jiki na sirri a yankinka
  • Ziyarci shafukansu na yanzu (ko ka lura cewa ba su da shi)
  • Tattara bayanan tuntuɓa daga bayanansu na Google Business ko kafofin sada zumunta

Tantance Halin da Suke Ciki Yanzu​

Ga kowane mai yiwuwa ya zama abokin ciniki, lura da:

  • Babu shafin yanar gizo: Mai yiwuwa mai ƙarfi -- suna bukatar abin da kake bayarwa
  • Mummunan shafin yanar gizo: Mai yiwuwa mai ƙarfi -- nuna musu yadda zaɓi mafi kyau yake
  • Kyakkyawan shafin yanar gizo: Mai yiwuwa mai rauni -- sun riga sun warware wannan matsalar

Yi Tuntuɓa​

Aika imel ko saƙo na musamman:

  • Ambaci takamaiman kasuwancinsu da suna
  • Nuna takamaiman matsala a kasancewarsu na yanar gizo na yanzu (ko rashin kasancewa)
  • Nuna musu yadda FitSite yake (haɗa zuwa demo ko shafin nuni)
  • Bayar da gwaji kyauta ko demo

Kada ka aika imel ɗin taro. Tuntuɓar musamman ga masu yiwuwa 20 da aka bincika sosai za ta fi aika saƙo na gama-gari ga 2,000.

Tasha ta 2: Al'ummomin Takamaiman Fanni​

Masu gidajen motsa jiki suna taruwa a takamaiman wurare a kan intanet:

  • Ƙungiyoyin Facebook don masu gym, manajojin studio, 'yan kasuwar motsa jiki
  • Al'ummomin Reddit kamar r/personaltraining, r/fitnessindustry
  • Dandalolin masana'antu da allunan tattaunawa
  • Ƙungiyoyin LinkedIn don ƙwararrun motsa jiki

Yadda Ake Shiga​

Kada ka shiga ka fara tallata samfurinka nan take. Maimakon haka:

  1. Ba da gudummawa da gaske -- amsa tambayoyi, raba fahimta game da gudanar da kasuwancin motsa jiki a kan intanet
  2. Gina amincewa -- zama sananne a matsayin wanda ya fahimci haɗuwar motsa jiki da kasancewar yanar gizo
  3. Raba idan ya dace -- idan wani ya tambaya game da shafukan yanar gizo, raba dandalinka cikin yanayi na halitta
  4. Ƙirƙiri abun ciki mai amfani -- rubuta posts game da "abin da ke sa shafin yanar gizon gidan motsa jiki ya zama mai kyau" wanda zai kai ga dandalinka cikin yanayi na halitta

Tasha ta 3: Tallan Abun Ciki​

Ƙirƙiri abun ciki da masu gidajen motsa jiki ke nema:

  • "Yadda za ka samu ƙarin mambobin gym da shafin yanar gizonka"
  • "Mafi kyawun fasalolin shafin yanar gizo don gidajen motsa jiki"
  • "Shin masu horas da motsa jiki na sirri suna bukatar shafin yanar gizo?"
  • "Yadda za ka nuna jadawalin azuzuwanka a kan intanet"

Buga wannan a blog ɗin tallan FitSite. Da lokaci, wannan abun ciki yana samun matsayi a injunan bincike kuma yana kawo zirga-zirgar halitta daga mutanen da suke neman abin da kake bayarwa da gaske.

Tasha ta 4: Haɗin Gwiwa​

Yi haɗin gwiwa da kasuwancin da suka riga suna hidimtawa gidajen motsa jiki:

  • Kamfanonin software na booking -- suna warware tsara jadawali, kai kuma kana warware kasancewar yanar gizo
  • Masu samar da kayan motsa jiki -- suna sayarwa ga abokan ciniki iri ɗaya
  • Masu ba da horon kasuwanci ga ƙwararrun motsa jiki -- suna ba da shawara kan talla da bunƙasa
  • Ƙungiyoyin kasuwanci na gida -- ɗakunan kasuwanci, ƙungiyoyin ƙananan kasuwanci

Bayar da kwamishinan turawa ko tallata juna. ƙarin AffiliateWP na iya taimaka maka kafa shirin turawa na hukuma.

Tasha ta 5: Taron Masana'antu​

Tarukan masana'antar motsa jiki suna sa ka gaban ɗaruruwan abokan ciniki masu yiwuwa:

  • Nunin kasuwanci da expos -- booth ko sadarwar mahalarta
  • Taron ƙwararru -- damar yin jawabi na kafa iko
  • Tarukan motsa jiki na gida -- ƙanana amma masu niyya sosai
  • Webinars na kan intanet -- "Yadda za ka gina kasancewar gidan motsa jikinka a kan intanet"

Ba ka bukatar babban kasafin kuɗi. Ko halarta a matsayin ɗan takara da yin tattaunawa game da abin da kake yi na iya samar da leads.

Tasha ta 6: Shafukan Nuni​

Mafi kyawun tallanka shi ne shafukan abokan cinikinka na yanzu. Da izini:

  • Nuna shafukan abokan ciniki a shafin tallanka
  • Ƙirƙiri nazarin harka: "Yadda [Studio Name] ya samu ƙarin booking 30% da FitSite ɗinsu"
  • Nemi shaidu daga abokan ciniki masu gamsuwa
  • Ƙarfafa abokan ciniki su ambaci FitSite idan aka tambaye su game da shafin yanar gizon su

Kafa Shirin Turawa​

Bayanin baki shi ne tasharka mafi ƙarfi a cikin takamaiman fanni. Mayar da shi na hukuma:

  1. Sanya ƙarin AffiliateWP idan akwai, ko kafa tsarin bin diddigin turawa mai sauƙi
  2. Bayar da lada ga abokan ciniki na yanzu don turawa (wata ɗaya kyauta, ƙimar Account, da sauransu)
  3. Sauƙaƙa shi -- ba su hanyar haɗin turawa da saƙo mai sauƙi da za su iya turawa

Bibiyar Abin da Ke Aiki​

Ga kowane tasha, bi diddigi:

  • Kuɗin samun kowane abokin ciniki: Nawa ka kashe (lokaci da kuɗi) don samun kowane abokin ciniki?
  • Adadin canzawa: Wane kaso na masu yiwuwa daga kowane tasha ke yin rajista?
  • Ingancin abokin ciniki: Shin abokan ciniki daga wasu tashoshi suna daɗe ko suna haɓaka fiye da wasu?

Ƙara ƙarfi kan tashoshin da ke aiki. Yanke tashoshin da ba sa aiki.

Tsammanin da Ya Dace da Gaskiya​

  • Wata 1-3: abokan ciniki 5-20, galibi daga tuntuɓar kai tsaye da al'ummomi
  • Wata 4-6: abokan ciniki 20-50, tallan abun ciki yana fara ba da gudummawa
  • Wata 7-12: abokan ciniki 50-100+, turawa da binciken halitta suna zama masu muhimmanci

Waɗannan lambobi suna bambanta, amma tsarin yana da daidaito: abokan ciniki na farko suna zuwa daga ƙoƙarin kai tsaye, abokan ciniki na gaba suna zuwa daga tasirin taruwar abun ciki, turawa, da suna.

Abin da Muka Gina a Wannan Darasin​

  • Hanyoyin samun kwastomomi shida da aka tsara don fannin motsa jiki
  • Tsarin tuntuba kai tsaye don samun kwastomomi na farko
  • Dabarar shiga al’umma don gina amincewa
  • Batutuwa na tallan abun ciki da ke jawo hankalin masu fitness studio
  • Shirin tura kwastomomi don amfani da tallan baki-da-baki
  • Tsarin bin diddigi don auna abin da ke aiki

Na gaba: Darasi na 12: Gudanar da Kasuwanci -- ayyukan yau da kullum na sarrafa dandali na niche website.