Isifundo 11: Ukufumana Abathengi
Iqonga elihle elingenabathengi liyinto nje yokuzonwabisa. Esi sifundo sigubungela indlela yokufumana abathengi kwindawo ethe nkqo ye-niche -- amacebo asebenza ngokukodwa kuba ugxile kushishino olunye.
Apho Sashiya Khona
FitSite iyasebenza. Ngoku kufuneka abanini bee-studio zokomelela bayifumane baze babhalise.
Kutheni Ukufumana Abathengi Kwi-Niche Kwahlukile
Xa uthengisa kuye wonke umntu, ukhuphisana ukuze ufumane ingqalelo kwimarike enengxolo. Xa uthengisa kwi-niche, unezibonelelo:
- Uyazi kanye apho abathengi bakho bakhoyo -- uluntu oluthile, imisitho, namajelo
- Umyalezo wakho uchukumisa ngoko nangoko -- "iiwebhusayithi zee-studio zokomelela" umisa umnini we-gym phakathi kokuskrola
- Udluliselo luyanda -- abanini bee-studio zokomelela bayabazi abanye abanini bee-studio zokomelela
Ijelo 1: Ukufikelela Ngqo
Eyona ndlela ikhawulezayo eya kubathengi bakho bokuqala kukufikelela ngqo, kobuqu.
Fumana Amathuba
- Khangela kuGoogle Maps ii-studio zokomelela, ii-gym, nabaqeqeshi bobuqu kwindawo yakho
- Ndwendwela iiwebhusayithi zabo zangoku (okanye qaphela ukuba abanayo)
- Qokelela iinkcukacha zoqhagamshelwano kwiiprofayile zabo zeGoogle Business okanye kumajelo onxibelelwano
Vavanya Imeko Yabo Yangoku
Kwithuba ngalinye, qaphela:
- Akukho webhusayithi: Ithuba elomeleleyo -- bayayifuna into oyinikezelayo
- Iwebhusayithi embi: Ithuba elomeleleyo -- babonise ukuba ukhetho olungcono lubukeka njani
- Iwebhusayithi elungileyo: Ithuba elibuthathaka -- sele beyisombulule le ngxaki
Yenza Uqhagamshelwano
Thumela i-imeyile okanye umyalezo owenzelwe umntu:
- Bhekisa kwishishini labo elithile ngegama
- Bonisa ingxaki ethile kubukho babo bangoku kwiwebhu (okanye ukungabikho kwabo)
- Babonise ukuba iFitSite ibukeka njani (ikhonkco kwidemo okanye kwisiza somboniso)
- Nikezela ngesilingo sasimahla okanye idemo
Musa ukuthumela ii-imeyile ngobuninzi. Ukufikelela okwenzelwe umntu kumathuba angama-20 aphandwe kakuhle kuya kusebenza ngcono kunokuthumela umyalezo oqhelekileyo kubantu abangama-2,000.
Ijelo 2: Uluntu Lwe-Niche
Abanini bee-studio zokomelela bahlangana kwiindawo ezithile kwi-intanethi:
- Amaqela e-Facebook abanini bee-gym, abaphathi bee-studio, oosomashishini bokomelela
- Uluntu lwe-Reddit olufana ne-r/personaltraining, r/fitnessindustry
- Iiforamu zeshishini kunye neebhodi zengxoxo
- Amaqela e-LinkedIn abasebenzi bobungcali bokomelela
Indlela Yokuthatha Inxaxheba
Musa ukujoyina uze ngoko nangoko uthengise imveliso yakho. Endaweni yoko:
- Faka igalelo ngokwenene -- phendula imibuzo, wabelane ngeembono malunga nokuqhuba ishishini lokomelela kwi-intanethi
- Yakha ukuthembeka -- waziwe njengomntu oqonda ukudibana kokomelela nobukho kwiwebhu
- Yabelana xa kufanelekile -- xa umntu ebuza ngeewebhusayithi, yabelana ngeqonga lakho ngokwendalo
- Yenza umxholo oluncedo -- bhala izithuba malunga nokuba "yintoni eyenza iwebhusayithi enkulu ye-studio yokomelela" ekhokelela ngokwendalo kwiqonga lakho
Ijelo 3: Ukuthengisa Ngomxholo
Yenza umxholo abawukhangelayo abanini bee-studio zokomelela:
- "Indlela yokufumana amalungu amaninzi e-gym ngewebhusayithi yakho"
- "Iimpawu zewebhusayithi ezilungileyo kakhulu zee-studio zokomelela"
- "Ngaba abaqeqeshi bobuqu bayayifuna iwebhusayithi?"
- "Indlela yokubonisa ishedyuli yeeklasi zakho kwi-intanethi"
Papasha oku kwibhlog yakho yokuthengisa yeFitSite. Ngokuhamba kwexesha, lo mxholo ubekwa phezulu kwiinjini zokukhangela kwaye uzisa itrafikhi yendalo evela kubantu abakhangela ngokusebenzayo into oyinikezelayo.
Ijelo 4: Intsebenziswano
Sebenzisana namashishini asele ekhonza ii-studio zokomelela:
- Iinkampani zesoftware yokubhukisha -- zisombulula ucwangciso, wena usombulula ubukho kwiwebhu
- Ababoneleli ngezixhobo zokomelela -- bathengisa kubathengi abafanayo
- Abaqeqeshi boshishino babasebenzi bobungcali bokomelela -- bacebisa ngentengiso nokukhula
- Imibutho yamashishini asekuhlaleni -- amagumbi orhwebo, amaqela amashishini amancinci
Nikezela ngeekhomishini zodluliselo okanye ukukhuthazana. I-AffiliateWP addon inokukunceda ukuseta inkqubo yodluliselo esemthethweni.
Ijelo 5: Imisitho Yoshishino
Imisitho yoshishino lokomelela ikubeka phambi kwamakhulu abathengi abanokubakho:
- Imiboniso yorhwebo ne-expo -- inethiwekhi kwidokodo okanye phakathi kwabazimasi
- Iinkomfa -- amathuba okuthetha akha igunya
- Iindibano zokomelela zasekuhlaleni -- zincinci kodwa zijolise kakhulu
- Iiwebinar ze-intanethi -- "Indlela yokwakha ubukho be-intanethi be-studio yakho yokomelela"
Awudingi uhlahlo-lwabiwo mali olukhulu. Nokuzimasa njengomthathi-nxaxheba nokuba neencoko malunga nento oyenzayo kungavelisa amathuba.
Ijelo 6: Iisayithi Zomboniso
Eyona ntengiso yakho ilungileyo ziisayithi zabathengi bakho abasele bekho. Ngemvume:
- Bonisa iisayithi zabathengi kwiphepha lakho lentengiso
- Yenza izifundo zamatyala: "Indlela [Studio Name] efumene ngayo ukubhukishwa okungaphezulu nge-30% ngeFitSite yayo"
- Cela ubungqina kubathengi abonelisekileyo
- Khuthaza abathengi ukuba bakhankanye iFitSite xa bebuzwa ngewebhusayithi yabo
Ukuseta Inkqubo Yodluliselo
Ilizwi ngomlomo lelona jelo lakho linamandla kwi-niche. Yenze isemthethweni:
- Faka i-AffiliateWP addon ukuba iyafumaneka, okanye usete inkqubo elula yokulandela udluliselo
- Nikezela abathengi abasele bekho umvuzo wodluliselo (inyanga enye yasimahla, ikhredithi ye-account, njl.)
- Yenze kube lula -- banike ikhonkco lodluliselo kunye nomyalezo olula abanokuwuthumela kwabanye
Ukulandelela Okusebenzayo
Kwijelo ngalinye, landela:
- Iindleko ngokufumana umthengi: Uchithe malini (ixesha nemali) ukufumana umthengi ngamnye?
- Izinga lokuguquka: Yeyiphi ipesenti yamathuba avela kwijelo ngalinye abhalisayo?
- Umgangatho womthengi: Ngaba abathengi abavela kumajelo athile bahlala ixesha elide okanye baphucula ngakumbi?
Yandisa kumajelo asebenzayo. Yeka amajelo angasebenziyo.
Ulindelo Olusebenzayo
- Inyanga 1-3: abathengi aba-5-20, ubukhulu becala bevela ekufikeleleni ngqo nakuluntu
- Inyanga 4-6: abathengi aba-20-50, ukuthengisa ngomxholo kuqala ukunikela
- Inyanga 7-12: abathengi aba-50-100+, udluliselo nokukhangela kwendalo ziba zibalulekile
La manani ayahluka, kodwa ipateni iyahambelana: abathengi bokuqala bavela kumzamo othe ngqo, abathengi bamva bavela kwiziphumo ezongezelekayo zomxholo, udluliselo, nodumo.
Into Esiyakhileyo Kwesi Sifundo
- Amajelo amathandathu okufumana abathengi alungiselelwe i-niche yokomelela
- Inkqubo yokufikelela ngqo yokufumana abathengi bokuqala
- Isicwangciso sokuthatha inxaxheba kuluntu sokwakha ukuthembeka
- Izihloko zokuthengisa ngomxholo ezitsala abanini bee-studio zokomelela
- Inkqubo yodluliselo yokusebenzisa amandla elizwi ngomlomo
- Isakhelo sokulandelela sokulinganisa okusebenzayo
Okulandelayo: Isifundo 12: Ukuqhuba Ishishini -- imisebenzi yemihla ngemihla yokulawula iqonga lewebhusayithi ye-niche.