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Isifundo 1: Kutheni i-Niche iphumelela

Ngaphambi kokuba sichukumise nayiphi na isoftware, kufuneka uqonde ukuba kutheni ukwakhela abaphulaphuli abathile sisigqibo esinye esibaluleke kakhulu oza kusenza.

Ingxaki ngokuthengisa iiwebhusayithi eziqhelekileyo​

Ukuba unikezela "iiwebhusayithi zomntu wonke," ukhuphisana no:

  • Wix, Squarespace, kunye ne-WordPress.com kwinkonzo yokuzisebenzela
  • Amawakawaka eefreelancer kulwakhiwo olwenziwe ngokwezifiso
  • Fiverr kunye ne-Upwork kwixabiso

Awunakuphumelela ngexabiso. Awunakuphumelela ngeempawu. Imarike yeewebhusayithi eziqhelekileyo lugqatso oluya ezantsi.

Yintoni etshintshayo xa ukhetha i-Niche​

Xa wakha iqonga ngokukodwa leezitudiyo zokuzilolonga (okanye nayiphi na i-niche), yonke into iyatshintsha ikusebenzele:

Usombulula iingxaki zokwenene​

Umnini westudiyo sokuzilolonga akafuni "iwebhusayithi." Bafuna:

  • Ishedyuli yeeklasi ehlaziyeka ngokuzenzekelayo
  • Indlela yokuba amalungu abhukishe iiseshoni kwi-intanethi
  • Iiprofayili zabaqeqeshi ezibonakala zobungcali
  • Udibaniso nenkqubo yabo yokubhukisha
  • Isayithi ekhangeleka ngathi yeyebrand yokuzilolonga, hayi itemplate eqhelekileyo

Xa iqonga lakho lisombulula ezi ngxaki zikhethekileyo zisuka nje, awusathengisi iwebhusayithi. Uthengisa isisombululo.

Ungabiza ngaphezulu​

Isayithi eqhelekileyo ye-WordPress inokuthengiswa nge-$500-$2,000 njengeprojekthi yexesha elinye. Iqonga le-niche elisombulula iingxaki ezikhethekileyo zeshishini lingabiza $49-$199/ngenyanga njengobhaliso oluphindaphindayo kuba ixabiso liyaqhubeka kwaye likhethekile.

Uba yingcali​

Xa ugxila kushishino olunye, ufunda ulwimi lwalo, iindawo zalo ezibuhlungu, kunye neepateni zalo zokuthenga. Abanini beezitudiyo zokuzilolonga bayathethana. Xa omnye efumana iqonga elisebenzayo, uxelela abanye. Ukusasazeka ngelizwi kwi-niche kunamandla kuba uluntu lusondelelene.

Ukuthengisa kwakho kuba lula ngakumbi​

Endaweni yokuthi "sakhela amashishini iiwebhusayithi," uthi "sakhela iizitudiyo zokuzilolonga iiwebhusayithi." Iphepha lakho lokufikela lithetha ngqo nabanini beejimu. Iitemplate zakho zikhangeleka njengeesayithi zokuzilolonga. Ubungqina bakho buvela kubaqeqeshi nakubanini beezitudiyo. Yonke inxalenye yokuthengisa ibetha ngamandla ngakumbi kuba ikhethekile.

Ithuba le-FitSite​

Makhe sijonge ishishini lokuzilolonga ngale ndlela:

Ubungakanani bemarike​

  • Kukho ngaphezu kwe-100,000 amaziko okuzilolonga eUnited States kuphela
  • Uninzi lwawo ngamashishini amancinci azimeleyo
  • Uninzi lunokuba alunayo iwebhusayithi, lunewebhusayithi embi, okanye lunewebhusayithi ebiza kakhulu abangakwaziyo ukuyihlaziya ngokwabo

Izisombululo zangoku​

  • Abakhi abaqhelekileyo (Wix, Squarespace): Akukho mpawu zikhethekileyo zokuzilolonga, abanini beezitudiyo bayasokola ukwakha oko bakudingayo
  • Uphuhliso olwenziwe ngokwezifiso: Lubiza kakhulu, lwenziwa kube kanye, kunzima ukulugcina
  • Amaqonga akhethekileyo kwishishini: Ambalwa akhoyo, kwaye uninzi lubotshelelwe kwiinkqubo zokubhukisha endaweni yokunikezela ngobukho bewebhu obupheleleyo

Umsantsa​

Kukho umsantsa ocacileyo phakathi "komakhi wewebhusayithi oqhelekileyo" kunye "nophuhliso olwenziwe ngokwezifiso olubiza kakhulu" kumashishini okuzilolonga. Iqonga elinika abanini beezitudiyo iwebhusayithi yobungcali, ekhethekileyo kwezokuzilolonga, enempawu abazidingayo -- ngexabiso elivakalayo kwishishini elincinci -- liyawugcwalisa loo msantsa.

Eli lithuba i-FitSite eza kujolisa kulo.

Isifundo esiphambili​

Ukukhetha i-niche akuthethi ukuzinciphisa. Kuthetha ukugxila umzamo wakho apho unempembelelo enkulu khona. Iqonga le-niche elinceda abathengi abangama-500 nge-$99/ngenyanga lishishini le-$600,000/ngonyaka. Awudingi izigidi zabathengi. Udinga abafanelekileyo.

Into esiyakhileyo kwesi sifundo​

Akukabikho msebenzi wobugcisa -- kodwa ngoku unesiseko sobuchule:

  • Kutheni i-niche iphumelela: ukukhetheka koyisa ukujikeleleka kwixabiso, kumaxabiso, ekuthengiseni, nasekusasazekeni ngelizwi
  • Ingcamango ye-FitSite: iqonga lewebhusayithi elakhelwe ngokukodwa iizitudiyo zokuzilolonga
  • Ithuba lemarike: imarike enkulu enokufikelelwa, engakhonzwa ngokwaneleyo, umsantsa ocacileyo

Okulandelayo: Isifundo 2: Ukukhetha i-Niche yakho -- indlela yokufumana nokuqinisekisa i-niche ekulungeleyo.