Akoranga 1: He aha te take ka toa te Niche
I mua i tā tātou pā ki tētahi pūmanawa, me mārama koe he aha te take ko te hanga mō tētahi hunga mātakitaki motuhake te whakatau tino hira rawa ka mahia e koe.
Te Raru o te Hoko i ngā Paetukutuku Whānui
Ki te tuku koe i "ngā paetukutuku mō te katoa," kei te whakataetae koe ki:
- Wix, Squarespace, me WordPress.com i te ratonga-whaiaro
- Ngā mano freelancer i ngā hanga ritenga
- Fiverr me Upwork i te utu
Kāore koe e toa i te utu. Kāore koe e toa i ngā āhuatanga. Ko te mākete paetukutuku whānui he whakataetae ki raro rawa.
He Aha ka Panoni Ina Kōwhiri Koe i tētahi Niche
Ina hanga koe i tētahi tūāpapa mō ngā taiwhanga whakapakari tinana motuhake (rānei tētahi atu niche), ka neke katoa ngā mea hei painga mōu:
Ka Whakatika Koe i ngā Raru Tūturu
Kāore tētahi rangatira taiwhanga whakapakari tinana e hiahia ki "tētahi paetukutuku." E hiahia ana rātou ki:
- Tētahi wātaka karaehe ka whakahōu aunoa
- Tētahi ara kia tāpui ngā mema i ngā wāhanga ā-ipurangi
- Ngā kōtaha kaiwhakangungu e āhua ngaio ana
- Te whakaurunga ki tā rātou pūnaha tāpui
- Tētahi pae e āhua rite ana nō tētahi waitohu whakapakari tinana, kaua nō tētahi tātauira whānui
Ina whakatika tō tūāpapa i ēnei raru motuhake mai tonu i te tīmatanga, kāore koe e hoko paetukutuku ana. Kei te hoko koe i tētahi otinga.
Ka Taea e Koe te Utu Nui Ake te Tono
Tērā pea ka hokona tētahi pae WordPress whānui mō te $500-$2,000 hei kaupapa kotahi noa. Ka taea e tētahi tūāpapa niche e whakatika ana i ngā raru motuhake o te ahumahi te tono $49-$199/marama hei subscription tāruarua, nā te mea he haere tonu, he motuhake hoki te uara.
Ka Riro Koe hei Mātanga
Ina arotahi koe ki tētahi ahumahi kotahi, ka ako koe i tōna reo, ōna mamae, me ōna tauira hoko. Ka kōrero ngā rangatira taiwhanga whakapakari tinana ki a rātou anō. Ina kitea e tētahi tētahi tūāpapa e pai ana te mahi, ka kōrero rātou ki ētahi atu. He kaha te kōrero ā-waha i roto i tētahi niche nā te piri tata o te hapori.
Ka Māmā Ake tō Hokohoko
Engari i te "ka hanga paetukutuku mātou mō ngā pakihi," ka kī koe "ka hanga paetukutuku mātou mō ngā taiwhanga whakapakari tinana." Ka kōrero tō whārangi taunga tika ki ngā rangatira whare whakapakari tinana. Ka āhua rite ō tātauira ki ngā pae whakapakari tinana. Ka ahu mai ō kōrero taunaki i ngā kaiwhakangungu me ngā rangatira taiwhanga. Ka kaha ake te pānga o ia wāhanga hokohoko nā te mea he motuhake.
Te Angitū FitSite
Me titiro tātou ki te ahumahi whakapakari tinana mā tēnei tirohanga:
Rahi o te Mākete
- Neke atu i te 100,000 ngā whare whakapakari tinana i te United States anake
- Ko te nuinga he pakihi iti, he rangatira motuhake
- Ko te nuinga kāore he paetukutuku, he paetukutuku kino, rānei he paetukutuku utu-nui kāore e taea e rātou te whakahōu anō
Ngā Otinga o Nāianei
- Ngā kaihanga whānui (Wix, Squarespace): Kāore he āhuatanga motuhake mō te whakapakari tinana, ka uaua ngā rangatira taiwhanga ki te hanga i tā rātou e hiahia ana
- Whakawhanaketanga ritenga: He utu nui, he mea kotahi-noa, he uaua ki te tiaki
- Ngā tūāpapa motuhake-ā-ahumahi: He ruarua noa iho, ā, ko te nuinga ka herea ki ngā pūnaha tāpui, kaua ki te tuku i tētahi aroaro tukutuku katoa
Te Āputa
He āputa mārama kei waenga i te "kaihanga paetukutuku whānui" me te "whakawhanaketanga ritenga utu-nui" mō ngā pakihi whakapakari tinana. Mā tētahi tūāpapa e hoatu ana ki ngā rangatira taiwhanga tētahi paetukutuku ngaio, motuhake mō te whakapakari tinana me ngā āhuatanga e hiahiatia ana e rātou -- i tētahi taumata utu e tika ana mō tētahi pakihi iti -- e whakakī taua āputa.
Koinei te angitū ka whāia e FitSite.
Akoranga Matua
Ehara te kōwhiri i tētahi niche i te mea hei whakawhāiti i a koe. Ko te arotahi i tō kaha ki te wāhi ka nui rawa tōna pānga. Ko tētahi tūāpapa niche e mahi ana mō ngā kiritaki 500 i te $99/marama he pakihi $600,000/tau. Kāore koe e hiahia ki ngā miriona kiritaki. Me whai koe i ngā mea tika.
Ngā Mea i Hangaia e Tātou i Tēnei Akoranga
Kāore anō he mahi hangarau -- engari kei a koe ināianei te tūāpapa rautaki:
- He aha te take ka toa te niche: ka kaha ake te motuhake i te whānuitanga i te uara, te utu, te hokohoko, me te kōrero ā-waha
- Te ariā FitSite: he tūāpapa paetukutuku i hangaia motuhake mō ngā taiwhanga whakapakari tinana
- Te angitū mākete: he mākete nui ka taea te toro atu, kāore e rawaka te mahi māna, he āputa mārama
Panuku: Akoranga 2: Te Kōwhiri i Tō Niche -- me pēhea te kimi me te whakamana i te niche tika mōu.