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Phunziro 1: Chifukwa Chake Msika Wapadera Umapambana

Tisanakhudze software iliyonse, muyenera kumvetsa chifukwa chake kumangira gulu lapadera la anthu ndi chisankho chofunika kwambiri chimene mudzapange.

Vuto la Kugulitsa Mawebusayiti Osakhala Apadera​

Ngati mupereka "mawebusayiti kwa aliyense," mukupikisana ndi:

  • Wix, Squarespace, ndi WordPress.com pa self-service
  • Ma freelancer masauzande ambiri pa zomanga za makasitomala
  • Fiverr ndi Upwork pa mtengo

Simungapambane pa mtengo. Simungapambane pa zinthu zimene zimapezeka. Msika wa mawebusayiti osakhala apadera ndi mpikisano wotsikira pansi.

Zimene Zimasintha Mukasankha Msika Wapadera​

Mukamanga nsanja makamaka ya ma studio a fitness (kapena msika wapadera uliwonse), chilichonse chimasunthira kumbali yanu:

Mumathana ndi Mavuto Enieni​

Mwini studio ya fitness safuna "webusayiti." Amafuna:

  • Ndandanda ya makalasi imene imasinthidwa yokha
  • Njira yoti mamembala azibooka magawo pa intaneti
  • Mbiri za ma trainer zimene zimaoneka za akatswiri
  • Kulumikizana ndi booking system yawo
  • site imene imaoneka ngati ya mtundu wa fitness, osati template wamba

Nsanja yanu ikathetsa mavuto amenewa mwachindunji, simukugulitsanso webusayiti. Mukugulitsa yankho.

Mungathe Kulipiritsa Zambiri​

site wamba wa WordPress ukhoza kugulitsidwa pa $500-$2,000 ngati pulojekiti ya kamodzi. Nsanja ya msika wapadera imene imathetsa mavuto apadera a makampani ingalipiritse $49-$199/mwezi ngati subscription yobwerezabwereza chifukwa phindu lake limapitirira ndipo ndi lapadera.

Mumakhala Katswiri​

Mukayang'ana pa makampani amodzi, mumaphunzira chilankhulo chawo, mavuto awo, ndi mmene amagulira. Eni ma studio a fitness amalankhulana. Mmodzi akapeza nsanja imene imagwira ntchito, amauza ena. Kulankhulana pakamwa ndi pakamwa mu msika wapadera ndi kwamphamvu chifukwa gulu limakhala lolumikizana kwambiri.

Kutsatsa Kwanu Kumakhala Kosavuta​

M'malo monena kuti "timamanga mawebusayiti a mabizinesi," mumanena kuti "timamanga mawebusayiti a ma studio a fitness." Landing page yanu imalankhula mwachindunji kwa eni ma gym. Ma template anu amaoneka ngati ma site a fitness. Ma testimonial anu amachokera kwa ma trainer ndi eni ma studio. Chidutswa chilichonse cha kutsatsa chimakhudza kwambiri chifukwa ndi chapadera.

Mwayi wa FitSite​

Tiyeni tiwone makampani a fitness kudzera m'njira imeneyi:

Kukula kwa Msika​

  • Pali malo a fitness oposa 100,000 ku United States yokha
  • Ambiri mwa iwo ndi mabizinesi ang'onoang'ono odziyimira pawokha
  • Ambiri alibe webusayiti, ali ndi webusayiti yoipa, kapena ali ndi webusayiti yodula kwambiri imene sangathe kusintha okha

Mayankho Amene Alipo Panopa​

  • Omanga osakhala apadera (Wix, Squarespace): Palibe zinthu za fitness zapadera, eni ma studio amavutika kumanga zimene amafunikira
  • Kupanga kwa makasitomala: Kodula, kwa kamodzi, kovuta kusamalira
  • Nsanja zapadera za makampani: Zochepa zilipo, ndipo zambiri zimamangiriridwa ku booking systems m'malo mopereka kupezeka kwathunthu pa intaneti

Kusiyana​

Pali kusiyana koonekeratu pakati pa "generic website builder" ndi "custom development yodula" kwa mabizinesi a fitness. Nsanja imene imapatsa eni ma studio webusayiti ya akatswiri, yapadera ya fitness yokhala ndi zinthu zimene amafunikira -- pa mtengo umene umamveka kwa bizinesi yaying'ono -- imadzaza kusiyana kumeneko.

Uwu ndi mwayi umene FitSite idzayang'ane.

Mfundo Yofunika​

Kusankha msika wapadera sikutanthauza kudziletsa. Kumatanthauza kuika mphamvu yanu kumene imakhudza kwambiri. Nsanja ya msika wapadera imene imatumikira makasitomala 500 pa $99/mwezi ndi bizinesi ya $600,000/chaka. Simufunika makasitomala mamiliyoni. Mumafunika oyenera.

Zimene Tinamanga mu Phunziro Ili​

Palibe ntchito yaukadaulo panobe -- koma tsopano muli ndi maziko a strategy:

  • Chifukwa chake msika wapadera umapambana: kukhala wapadera kumaposa kukhala wamba pa phindu, mitengo, kutsatsa, ndi kulankhulana pakamwa ndi pakamwa
  • Lingaliro la FitSite: nsanja ya mawebusayiti yomangidwa makamaka kwa ma studio a fitness
  • Mwayi wa msika: msika waukulu wotheka kufikira, wosatumikiridwa mokwanira, kusiyana koonekeratu

Chotsatira: Phunziro 2: Kusankha Msika Wanu Wapadera -- mmene mungapezere ndi kutsimikizira msika wapadera woyenera kwa inu.