Phunziro 2: Kusankha Msika Wanu Wapadera
Mu Phunziro 1 tinakhazikitsa chifukwa chake msika wapadera umapambana zinthu za wamba. Tsopano muyenera kusankha wanu. Phunziro ili limakupatsani chimango chopezera ndi kutsimikizira msika wapadera musanayike nthawi yomangira.
Pomwe Tinasiyira
Tinafotokoza lingaliro la FitSite: nsanja ya webusayiti ya ma studio a zolimbitsa thupi. Koma tinafika bwanji pa ma studio a zolimbitsa thupi makamaka? Phunziro ili likuyendetsani munjira imeneyi kuti mutha kuyigwiritsa ntchito kupeza msika wanu wapadera.
Zofunikira Zitatu
Msika wapadera wabwino wa nsanja ya webusayiti umakwaniritsa zinthu zitatu:
1. Amafunikira Mawebusayiti Koma Amavutika Kupeza Abwino
Fufuzani mafakitale kumene:
- Mabizinesi amayembekezeka kukhala ndi kupezeka pa intaneti
- Mawebusayiti ambiri apano mu mafakitale amenewo ndi a khalidwe lotsika
- Omanga a wamba sathetsa zosowa zawo zenizeni
- Kupanga mwamakonda ndi kokwera mtengo kwambiri kwa kukula kwa bizinesi wamba
Ma studio a zolimbitsa thupi akukwanira: mamembala amayembekezera kupeza ndandanda za makalasi, mitengo, ndi kusungitsa pa intaneti. Mawebusayiti ambiri a ma studio ndi akale kapena amamangidwa pa ma template a wamba omwe satumikira cholinga chake.
2. Mabizinesiwo Angakwanitse Kulipira Kulembetsa kwa Mwezi
Makasitomala anu omwe mukulunjika ayenera kukhala:
- Okhazikika mokwanira kuti akhale ndi bajeti yotsatsa
- Ozolowera kulipira zolembetsa za mapulogalamu (makina osungitsira, kukonza malipiro, ndi zina)
- Akugwira ntchito pa sikelo imene $49-$199/mwezi ndi ndalama yabizinesi yomveka
Ma studio a zolimbitsa thupi akukwanira: amalipira kale mapulogalamu osungitsira, kukonza malipiro, ndi zida zotsatsira. Kulembetsa kwa webusayiti ndi chowonjezera chachilengedwe.
3. Amalankhulana Wina ndi Mnzake
Misika yapadera yabwino kwambiri ili ndi:
- Mabungwe a mafakitale, misonkhano, kapena ziwonetsero zamalonda
- Magulu a pa intaneti okangalika (magulu a Facebook, ma forum, ma subreddit)
- Kulumikizana kwanuko komwe eni mabizinesi amagawana malangizo
Ma studio a zolimbitsa thupi akukwanira: eni ma studio amapita ku zochitika za mafakitale a zolimbitsa thupi, amatenga nawo mbali m'magulu a pa intaneti, ndipo nthawi zambiri amagawana zida ndi ntchito ndi anzawo.
Mmene Mungapezere Otsatiridwa a Msika Wapadera
Yambani ndi Zomwe Mukudziwa
Zomwe mwakumana nazo kale ndi mwayi. Ganizirani:
- Mafakitale omwe munagwirapo ntchito kapena kumangira mawebusayiti
- Zosangalatsa kapena zokonda kumene mumamvetsa gulu
- Ma network a ntchito omwe muli nawo kale
Fufuzani Zizindikiro za Ululu
Fufuzani umboni wakuti mabizinesi mu msika wapadera amavutika ndi mawebusayiti:
- Google "[industry] website builder" ndipo muone zomwe zilipo
- Yendani m'ma forum a mafakitale kuti muone madandaulo okhudza kupezeka pa webusayiti
- Yang'anani mawebusayiti enieni mu msika wapadera -- kodi ambiri mwa iwo ndi osauka?
- Onani ngati opikisana nawo alipo ndi momwe amatumikirira bwino msikawo
Unikani Zachuma
Kwa msika wapadera uliwonse wotsatiridwa, yerekezerani:
- Kukula kwa msika: Kodi mabizinesi angati alipo mu msika wapadera uwu? (Yambani ndi dziko/dera lanu)
- Kufunitsitsa kulipira: Kodi panopa amawononga ndalama zingati pa zida zofanana?
- Mwayi wa mtengo wa moyo wonse: Kodi mabizinesiwa ndi okhazikika, kapena amachoka mofulumira?
Kutsimikizira Msika Wanu Wapadera
Musanamangire chilichonse, tsimikizirani kufunika:
Lankhulani ndi Makasitomala Omwe Angakhale Nawo
Fikirani eni mabizinesi 10-15 mu msika wapadera womwe mukulunjika. Funsani:
- Munapeza bwanji webusayiti yanu yapano?
- Mukufuna ikanatha kuchita chiyani chomwe singathe?
- Mumalipira zingati panopa?
- Ngati nsanja inalipo yomangidwa makamaka kwa [msika wanu wapadera], kodi mungakhale ndi chidwi?
Simukugulitsa pano. Mukumvetsera.
Onani Malo a Opikisana Nawo
- Palibe opikisana nawo: Zingatanthauze kuti palibe kufunika, kapena zingatanthauze mwayi wosagwiritsidwa ntchito. Zokambirana ndi makasitomala zidzakuwuzani kuti ndi chiyani.
- Opikisana nawo ochepa: Chizindikiro chabwino. Zimatsimikizira kufunika. Phunzirani zomwe amachita bwino ndi kumene amalephera.
- Opikisana nawo ambiri: Zovuta kulowa, koma zikadali zotheka ngati mungadzisiyanitse momveka bwino.
Mangani Tsamba Lolowera
Musanamangire nsanjayo, pangani tsamba lolowera losavuta lomwe limafotokoza yankho lanu la msika wapadera ndipo sonkhanitsani olembetsa maimelo. Yendetsani kutsatsa kochepa kolunjika kuti muyese chidwi. Ngati anthu alembetsa, muli ndi kutsimikizika.
Kugwiritsa Ntchito Izi pa FitSite
Umu ndi momwe FitSite inayezedwera motsutsana ndi zofunikira:
| Chofunikira | Kuyezetsa |
|---|---|
| Amafunikira mawebusayiti koma amavutika | Inde -- masamba ambiri a ma studio ndi a wamba kapena akale |
| Angakwanitse kulembetsa | Inde -- amalipira kale $50-$200/mwezi pa mapulogalamu osungitsira |
| Amalankhulana wina ndi mnzake | Inde -- magulu okangalika, zochitika za mafakitale, ma network am'deralo |
| Kukula kwa msika | Malo 100,000+ ku US kokha |
| Malo a opikisana nawo | Nsanja zochepa za mawebusayiti zenizeni za msika wapadera zilipo |
Kutsimikizira kunatsimikizira mwayowo. Tsopano timamanga.
Malingaliro a Misika Yapadera Oti Mugwiritse Ntchito
Ngati zolimbitsa thupi si msika wanu, nayi misika ina yapadera yomwe imakwaniritsa zofunikira:
- Malesitilanti ndi makafe -- menyu, kusungitsa malo, maola, kulumikiza kutumiza
- Ma agent a nyumba -- mindandanda, mbiri za ma agent, maupangiri a madera
- Makampani a maloya -- madera a ntchito, mbiri za maloya, kusungitsa zokambirana
- Mipingo ndi mabungwe osapanga phindu -- zochitika, maulaliki, zopereka, gulu
- Akontrakitala a malonda (opanga mapaipi, amagetsi, HVAC) -- madera a ntchito, kusungitsa, ndemanga
- Masaloni ndi ma spa -- ntchito, kusungitsa, mbiri za ma stylist, magaleri
- Makliniki a ziweto -- ntchito, ma portal a ziweto, kusungitsa nthawi
- Masukulu a nyimbo -- mbiri za aphunzitsi, kukonza ndandanda ya maphunziro, zambiri za konsati ya ophunzira
Iliyonse mwa izi ili ndi makhalidwe omwewo: zosowa zomveka za webusayiti, kuthekera kulipira, ndi uthenga wofalikira pakati pa gulu.
Zomwe Tinamanga mu Phunziro Ili
- Chimango chosankhira msika wapadera: zofunikira zitatu zoyezera msika wapadera uliwonse
- Njira zotsimikizira: zokambirana ndi makasitomala, kusanthula opikisana nawo, kuyesa tsamba lolowera
- Kutsimikizira kwa FitSite: kwatsimikizira kuti ma studio a zolimbitsa thupi amakwaniritsa zofunikira zonse
- Misika yapadera ina: mndandanda wa magawo ena omwe mungagwiritse ntchito chimangochi
Chotsatira: Phunziro 3: Kukhazikitsa Network Yanu -- timayika Ultimate Multisite ndi kukonza maziko a FitSite.