Akoranga 2: Te Kōwhiri i Tō Mākete Motuhake
I te Akoranga 1 i whakapūmautia e tātou he aha i pai ake ai te mākete motuhake i te mea whānui. Ināianei me kōwhiri koe i tāu. Ka hoatu e tēnei akoranga he anga hei kimi, hei whakamana hoki i tētahi mākete motuhake i mua i tō whakapau wā ki te hanga mōna.
Te Wāhi i Mutu Ai Tātou
I tautuhia e tātou te ariā FitSite: he tūāpapa pae tukutuku mō ngā whare whakangungu tinana. Engari i pēhea tō tātou tae motuhake atu ki ngā whare whakangungu tinana? Ka whakamārama tēnei akoranga i te tukanga kia taea e koe te whakamahi hei kimi i tō ake mākete motuhake.
Ngā Paearu e Toru
Ka tutuki i tētahi mākete motuhake pai mō tētahi tūāpapa pae tukutuku ēnei tikanga e toru:
1. Me Whai Pae Tukutuku Rātou, engari he Uaua ki a Rātou te Whiwhi i Ngā Mea Pai
Rapua ngā ahumahi e pēnei ana:
- E tūmanakohia ana kia whai kanohi tukutuku ngā pakihi
- He iti te kounga o te nuinga o ngā pae tukutuku o nāianei i roto i te ahumahi
- Kāore ngā kaihanga whānui e whakatau i ō rātou hiahia motuhake
- He nui rawa te utu o te whanaketanga ritenga mō te rahi pakihi angamaheni
Ka hāngai ngā whare whakangungu tinana: e tūmanako ana ngā mema kia kitea ā-ipurangi ngā wātaka karaehe, ngā utu, me te tāpui. Kua tawhito te nuinga o ngā pae tukutuku o ngā whare, kua hangaia rānei ki runga i ngā tātauira whānui kāore e tutuki i te kaupapa.
2. Ka Taea e Ngā Pakihi te Utu i tētahi Ohaurunga Ā-marama
Me pēnei ō kiritaki whāinga:
- Kua tino tū pakari kia whai pūtea hokohoko
- Kua waia ki te utu mō ngā ohaurunga pūmanawa (ngā pūnaha tāpui, te tukatuka utu, aha atu)
- E whakahaere ana i tētahi tauine e tika ana te $49-$199/marama hei utu pakihi
Ka hāngai ngā whare whakangungu tinana: kua utu kē rātou mō te pūmanawa tāpui, te tukatuka utu, me ngā taputapu hokohoko. He tāpiritanga māori te ohaurunga pae tukutuku.
3. Ka Kōrero Rātou ki a Rātou Anō
Kei ngā mākete motuhake tino pai:
- Ngā rōpū ahumahi, ngā hui, ngā whakaaturanga tauhokohoko rānei
- Ngā hapori tuihono hihiri (ngā rōpū Facebook, ngā huinga kōrero, ngā subreddit)
- Te hononga ā-rohe e tiritiri ai ngā kaipakihi i ngā tūtohutanga
Ka hāngai ngā whare whakangungu tinana: ka tae atu ngā rangatira whare ki ngā kaupapa ahumahi whakangungu tinana, ka whai wāhi ki ngā hapori tuihono, ā, he auau te tiritiri taputapu me ngā ratonga ki ō rātou hoa.
Me Pēhea te Kimi Kaitono Mākete Motuhake
Tīmata ki Tāu e Mōhio Ana
He painga tō wheako o nāianei. Whakaarohia:
- Ngā ahumahi i mahi ai koe, i hanga pae tukutuku rānei mō rātou
- Ngā areare, ngā ngākau nuitanga rānei e mārama ai koe ki te hapori
- Ngā whatunga ngaio nōu kē
Rapua ngā Tohu Mamae
Rapua he taunakitanga e uaua ana ngā pakihi i tētahi mākete motuhake ki ngā pae tukutuku:
- Rapua ki Google te "[industry] website builder" ka tiro he aha kei reira
- Tirotirohia ngā huinga kōrero ahumahi mō ngā amuamu mō te kanohi tukutuku
- Tirohia ngā pae tukutuku tūturu i roto i te mākete motuhake -- he kino te nuinga?
- Tirohia mēnā he kaiwhakataetae, ā, pēhea te pai o tā rātou mahi ki te mākete
Aromātaihia ngā Ōhanga
Mō ia kaitono mākete motuhake, tatauria:
- Rahi mākete: E hia ngā pakihi kei roto i tēnei mākete motuhake? (Tīmata ki tō whenua/rohe)
- Hiahia ki te utu: He aha tā rātou whakapau moni o nāianei ki ngā taputapu ōrite?
- Pūmanawa uara roanga oranga: He pūmau ēnei pakihi, he tere rānei te wehe?
Te Whakamana i Tō Mākete Motuhake
I mua i te hanga i tētahi mea, whakamanaia te tono:
Kōrero ki Ngā Kiritaki Tūmanako
Whakapā atu ki ngā kaipakihi 10-15 i tō mākete motuhake whāinga. Pātai atu:
- I pēhea tō whiwhi i tō pae tukutuku o nāianei?
- He aha tāu e hiahia ana kia taea e ia te mahi, engari kāore e taea?
- He aha tāu utu mōna i tēnei wā?
- Mēnā i reira tētahi tūāpapa i hangaia motuhake mō [your niche], ka rata koe?
Kāore anō koe i te hoko. Kei te whakarongo koe.
Tirohia te Āhua o Ngā Kaiwhakataetae
- Kāore he kaiwhakataetae: Tērā pea kāore he tono, tērā r ānei he huarahi kāore anō kia whakamahia. Mā ngā kōrerorero kiritaki koe e whakamōhio ko tēhea.
- He ruarua ngā kaiwhakataetae: He tohu pai. Ka whakamana i te tono. Rangahaua ngā mea e pai ana ā rātou mahi me ngā wāhi e hapa ana rātou.
- He maha ngā kaiwhakataetae: He uaua ake te tomo, engari ka taea tonu mēnā ka taea e koe te whakawehe mārama i a koe.
Hangaia he Whārangi Taunga
I mua i te hanga i te tūāpapa, waihangatia he whārangi taunga māmā e whakaahua ana i tō otinga mākete motuhake, ā, kohia ngā waitohu īmēra. Whakahaerehia tētahi iti o te pānuitanga whāinga hei whakamātau i te ngākau nuitanga. Mēnā ka waitohu mai te tangata, kua whai whakamana koe.
Te Whakamahi i Tēnei ki FitSite
Anei te kaute a FitSite ki ngā paearu:
| Paearu | Aromatawai |
|---|---|
| Me whai pae tukutuku engari he uaua | Āe -- he whānui, he tawhito rānei te nuinga o ngā pae whare |
| Ka taea te utu ohaurunga | Āe -- kua utu kē i te $50-$200/marama mō te pūmanawa tāpui |
| Ka kōrero ki a rātou anō | Āe -- he hapori hihiri, he kaupapa ahumahi, he whatunga ā-rohe |
| Rahi mākete | 100,000+ ngā whare i te US anake |
| Āhua o ngā kaiwhakataetae | He ruarua noa ngā tūāpapa pae tukutuku motuhake-ki-te-mākete e tū ana |
I whakapūmautia e te whakamana te huarahi. Ināianei ka hanga tātou.
Ngā Whakaaro Mākete Motuhake hei Whakaarotanga
Mēnā ehara te whakangungu tinana i tō mākete, anei ētahi atu mākete motuhake e tutuki ana i ngā paearu:
- Ngā wharekai me ngā kawhe -- ngā rārangi kai, ngā rāhui, ngā hāora, te tuitui tuku kai
- Ngā māngai hoko whare -- ngā rārangi whare, ngā kōtaha māngai, ngā aratohu takiwā
- Ngā tari rōia -- ngā wāhanga mahi, ngā haurongo rōia, te tāpui kōrerorero
- Ngā whare karakia me ngā whakahaere kore-huamoni -- ngā kaupapa, ngā kauhau, te takoha, te hapori
- Ngā kaikirimana tauhokohoko (ngā paipa, ngā hiko, HVAC) -- ngā wāhi ratonga, te tāpui, ngā arotake
- Ngā whare whakapaipai makawe me ngā spa -- ngā ratonga, te tāpui, ngā kōtaha kaiwhakarākei, ngā taiwhanga
- Ngā whare haumanu kararehe -- ngā ratonga, ngā tomokanga mōkai, te tāpui wāhui
- Ngā kura puoro -- ngā kōtaha kaiako, te whakarite akoranga, ngā mōhiohio konohete ākonga
He ōrite ngā āhuatanga o ia mea: he mārama ngā hiahia pae tukutuku, he āhei ki te utu, ā, he kōrero ā-waha i roto i te hapori.
Ngā Mea i Hanga e Tātou i Tēnei Akoranga
- He anga kōwhiri mākete motuhake: e toru ngā paearu hei aromātai i tētahi mākete motuhake
- Ngā tikanga whakamana: ngā kōrerorero kiritaki, te tātari kaiwhakataetae, te whakamātau whārangi taunga
- Te whakamana FitSite: i whakapūmau ka tutuki i ngā whare whakangungu tinana ngā paearu katoa
- Ngā mākete motuhake kē: he rārangi o ētahi atu ahunga poutū ka taea e koe te whakamahi i tēnei anga ki reira
Panuku: Akoranga 3: Te Whakarite i Tō Whatunga -- ka tāuta tātou i Ultimate Multisite, ka whirihora hoki i te tūāpapa mō FitSite.