Isifundo 2: Ukukhetha iNiche Yakho
KwiSifundo 1 siqinisekisile ukuba kutheni i-niche igqwesa into ebanzi. Ngoku kufuneka ukhethe eyakho. Esi sifundo sikunika isakhelo sokufumana nokuqinisekisa i-niche ngaphambi kokuba utyale ixesha uyakhela yona.
Apho Sasiyeke Khona
Sichaze ingcamango yeFitSite: iqonga lewebhusayithi leestudiyo zempilo-mzimba. Kodwa safika njani kwiistudiyo zempilo-mzimba ngokukodwa? Esi sifundo sihamba ngenkqubo ukuze ukwazi ukuyisebenzisa ukufumana i-niche yakho.
Iikhrayitheriya Ezintathu
I-niche elungileyo yeqonga lewebhusayithi ihlangabezana neemeko ezintathu:
1. Bafuna Iiwebhusayithi Kodwa Bayasokola Ukufumana Ezilungileyo
Khangela amashishini apho:
- Amashishini kulindeleke ukuba abe nobukho kwiwebhu
- Uninzi lweewebhusayithi zangoku kwelo shishini zikumgangatho ophantsi
- Abakhi ababanzi abazisombululi iimfuno zabo ezithile
- Uphuhliso olwenziwe ngokukodwa lubiza kakhulu kubungakanani beshishini obuqhelekileyo
Iistudiyo zempilo-mzimba ziyahambelana: amalungu alindele ukufumana iishedyuli zeeklasi, amaxabiso, nokubhukisha kwi-intanethi. Uninzi lweewebhusayithi zeestudiyo ziphelelwe lixesha okanye zakhiwe kwiitemplate ezibanzi ezingayifezekisiyo injongo.
2. Amashishini Ayakwazi Ukuhlawula Umrhumo Wenyanga
Abathengi ojolise kubo kufuneka babe:
- Bemiselwe ngokwaneleyo ukuba babe nohlahlo-lwabiwo mali lokuthengisa
- Beqhelene nokuhlawulela imirhumo yesoftware (iinkqubo zokubhukisha, ukucubungula iintlawulo, njl.)
- Besebenza kwisikali apho i-$49-$199/ngenyanga iyindleko yeshishini efanelekileyo
Iistudiyo zempilo-mzimba ziyahambelana: sele zihlawulela isoftware yokubhukisha, ukucubungula iintlawulo, nezixhobo zokuthengisa. Umrhumo wewebhusayithi longezo lwendalo.
3. Bayathethana
Ezona niches zilungileyo zinazo:
- Imibutho yoshishino, iinkomfa, okanye imiboniso yorhwebo
- Uluntu olusebenzayo kwi-intanethi (amaqela eFacebook, iiforamu, ii-subreddit)
- Uthungelwano lwasekuhlaleni apho abanini bamashishini babelana ngeengcebiso
Iistudiyo zempilo-mzimba ziyahambelana: abanini beestudiyo baya kwimicimbi yoshishino lwempilo-mzimba, bathatha inxaxheba kuluntu lwe-intanethi, kwaye bahlala babelana ngezixhobo neenkonzo noogxa babo.
Indlela Yokufumana Abagqatswa BeNiche
Qala Ngento Oyaziyo
Amava akho akhoyo ayinzuzo. Qwalasela:
- Amashishini osebenze kuwo okanye owakhele iiwebhusayithi
- Izinto ozithandayo okanye imidla apho uliqondayo uluntu
- Uthungelwano lobungcali osele ungowalo
Khangela Iimpawu Zobuhlungu
Khangela ubungqina bokuba amashishini kwi-niche asokola ngeewebhusayithi:
- Google "[industry] website builder" uze ubone into ekhoyo
- Khangela kwiiforamu zoshishino izikhalazo ngobukho kwiwebhu
- Jonga iiwebhusayithi zokwenene kwi-niche -- ngaba uninzi lwazo lumbi?
- Jonga ukuba ngaba abakhuphisana nabo bakhona kwaye bayisebenzela kakuhle kangakanani imarike
Vavanya Uqoqosho
Kumgqatswa ngamnye we-niche, qikelela:
- Ubungakanani bemarike: Mangaphi amashishini akhoyo kule niche? (Qala ngelizwe/ummandla wakho)
- Ukuzimisela ukuhlawula: Bachitha malini ngoku kwizixhobo ezifanayo?
- Amandla exabiso lobomi bonke: Ngaba la mashishini azinzile, okanye ayarhoxa ngokukhawuleza?
Ukuqinisekisa iNiche Yakho
Ngaphambi kokwakha nantoni na, qinisekisa imfuno:
Thetha Nabathengi Abanokubakho
Fikelela kubanini bamashishini abali-10-15 kwi-niche ojolise kuyo. Buza:
- Uyifumene njani iwebhusayithi yakho yangoku?
- Yintoni onqwenela ukuba ikwazi ukuyenza kodwa ingakwazi?
- Uhlawula malini ngayo ngoku?
- Ukuba bekukho iqonga elakhiwe ngokukodwa le-[niche yakho], ngaba ubuya kuba nomdla?
Awukathengisi okwangoku. Uyaphulaphula.
Jonga Imeko Yabakhuphisana Nabo
- Akukho bakhuphisana nabo: Kungathetha ukuba akukho mfuno, okanye kungathetha ithuba elingekasetyenziswa. Iincoko nabathengi ziya kukuxelela ukuba yeyiphi.
- Abakhuphisana nabo abambalwa: Luphawu oluhle. Luqinisekisa imfuno. Funda into abayenza kakuhle nalapho besilela khona.
- Abakhuphisana nabo abaninzi: Kunzima ukungena, kodwa kusenokwenzeka ukuba unokuzahlula ngokucacileyo.
Yakha Iphepha Lokufika
Ngaphambi kokwakha iqonga, yenza iphepha lokufika elilula elichaza isisombululo sakho se-niche kwaye uqokelele ukubhalisa nge-imeyile. Qhuba isixa esincinci sentengiso ejoliswe kubantu abathile ukuvavanya umdla. Ukuba abantu bayabhalisa, unesiqinisekiso.
Ukusebenzisa Oku kwiFitSite
Nantsi indlela iFitSite efumene amanqaku ngayo ngokuchasene neekhrayitheriya:
| Ikhrayitheriya | Uvavanyo |
|---|---|
| Bafuna iiwebhusayithi kodwa bayasokola | Ewe -- uninzi lweesayithi zeestudiyo zibanzi okanye ziphelelwe lixesha |
| Bayakwazi ukuhlawula umrhumo | Ewe -- sele behlawula $50-$200/ngenyanga ngesoftware yokubhukisha |
| Bayathethana | Ewe -- uluntu olusebenzayo, imicimbi yoshishino, uthungelwano lwasekuhlaleni |
| Ubungakanani bemarike | Izibonelelo ezingaphezu kwe-100,000 e-US kuphela |
| Imeko yabakhuphisana nabo | Ambalwa amaqonga ewebhusayithi agxile kwi-niche akhoyo |
Ukuqinisekisa kuqinisekisile ithuba. Ngoku siyakha.
Iingcamango zeNiche Onokuzicinga
Ukuba impilo-mzimba ayisiyomarikhethi yakho, nazi ezinye ii-niches ezihlangabezana neekhrayitheriya:
- Iindawo zokutyela neekhefi -- iimenyu, ukubekisa, iiyure, udibaniso lokuhanjiswa
- Iiarhente zezindlu -- uluhlu lwezindlu, iiprofayili zearhente, izikhokelo zeendawo zokuhlala
- Iifemu zomthetho -- iindawo zokusebenza, iibhayografi zamagqwetha, ukubhukisha uthethwano
- Iicawe nemibutho engenzi nzuzo -- imicimbi, iintshumayelo, iminikelo, uluntu
- Iikontraka zorhwebo (abatywini, amagcisa ombane, HVAC) -- iindawo zenkonzo, ukubhukisha, uphononongo
- Iisaluni neespas -- iinkonzo, ukubhukisha, iiprofayili zabachweli beenwele, iigalari
- Iikliniki zezilwanyana -- iinkonzo, iiportali zezilwanyana zasekhaya, ukubhukisha idinga
- Izikolo zomculo -- iiprofayili zabahlohli, ukucwangcisa izifundo, ulwazi lwekonsathi yabafundi
Nganye kwezi ineempawu ezifanayo: iimfuno zewebhusayithi ezicacileyo, amandla okuhlawula, kunye nelizwi-ngomlomo loluntu.
Esikwakhileyo Kwesi Sifundo
- Isakhelo sokukhetha i-niche: iikhrayitheriya ezintathu zokuvavanya nayiphi na i-niche
- Iindlela zokuqinisekisa: iincoko nabathengi, uhlalutyo lwabakhuphisana nabo, uvavanyo lwephepha lokufika
- Ukuqinisekiswa kweFitSite: kuqinisekisiwe ukuba iistudiyo zempilo-mzimba zihlangabezana nazo zonke iikhrayitheriya
- Ezinye ii-niches: uluhlu lwezinye ii-verticals onokusebenzisa esi sakhelo kuzo
Okulandelayo: Isifundo 3: Ukuseta Inethiwekhi Yakho -- sifaka iUltimate Multisite kwaye siqwalasele isiseko seFitSite.