Chidzidzo 2: Kusarudza Musika Wako Wakatarwa
MuChidzidzo 1 takasimbisa kuti nei musika wakatarwa uchikunda zvakajairika. Iye zvino unofanira kusarudza wako. Chidzidzo ichi chinokupa hwaro hwekutsvaga nekuongorora musika wakatarwa usati waisa nguva pakuvakira iwoyo.
Patakapedzisira
Takatsanangura pfungwa yeFitSite: chikuva chemawebsite chemastudio efitenesi. Asi takasvika sei pamastudio efitenesi chaizvo? Chidzidzo ichi chinokufambisa nemaitiro acho kuitira kuti ugone kuashandisa kutsvaga musika wako wakatarwa.
Zvinhu Zvitatu Zvinodiwa
Musika wakatarwa wakanaka wechikuva chemawebsite unosangana nemamiriro matatu:
1. Vanoda Mawebsite asi Vanonetsekana Kuwana Akanaka
Tsvaga maindasitiri apo:
- Mabhizinesi anotarisirwa kuva nekuvapo pawebhu
- Mawebsite mazhinji aripo muindasitiri yacho ane mhando yakaderera
- Vagadziri vakajairika havagadzirisi zvinodiwa zvavo zvakananga
- Kuvandudza kwecustom kunodhura zvakanyanya pahukuru hwebhizinesi hwakajairika
Mastudio efitenesi anokodzera: nhengo dzinotarisira kuwana mashejuru emakirasi, mitengo, uye booking online. Mawebsite mazhinji emastudio akasakara kana akavakwa pamatemplate akajairika asingashandiri chinangwa.
2. Mabhizinesi Anokwanisa Kubhadhara Subscription Yepamwedzi
Vatengi vako vaunonanga vanofanira kuva:
- Vakadzikama zvakakwana kuti vave nebhajeti rekushambadzira
- Vakajaira kubhadhara software subscriptions (masisitimu ebooking, kugadzirisa mubhadharo, nezvimwewo)
- Vari kushanda pachiyero apo $49-$199/pamwedzi iri mari yebhizinesi ine musoro
Mastudio efitenesi anokodzera: vanotobhadhara software yebooking, kugadzirisa mubhadharo, uye maturusi ekushambadzira. Website subscription kuwedzera kwechisikigo.
3. Vanotaurirana
Misika yakatarwa yakanakisisa ine:
- Masangano eindasitiri, makonferensi, kana zviratidziro zvebhizimisi
- Nharaunda dzepaonline dzinoshanda (mapoka eFacebook, maforum, subreddits)
- Networking yemuno uko varidzi vemabhizinesi vanogovana mazano
Mastudio efitenesi anokodzera: varidzi vemastudio vanopinda zviitiko zveindasitiri yefitenesi, vanotora chikamu munharaunda dzepaonline, uye vanowanzogovana maturusi nemasevhisi nevamwe vavo.
Maitiro Ekutsvaga Vangave Misika Yakatarwa
Tanga Nezvaunoziva
Ruzivo rwauinarwo kare ibhenefiti. Funga nezve:
- Maindasitiri awakashanda maari kana awakavakira mawebsite
- Zvinokuvaraidza kana zvaunofarira apo unonzwisisa nharaunda yacho
- Manetwork ehunyanzvi aunotova nhengo yawo
Tsvaga Zviratidzo Zvemarwadzo
Tsvaga humbowo hwekuti mabhizinesi mumusika wakatarwa anonetseka nemawebsite:
- Google "[industry] website builder" uone zviripo
- Bhurawuza maforum eindasitiri kutsvaga kunyunyuta nezvekuvapo pawebhu
- Tarisa mawebsite chaiwo mumusika wakatarwa -- mazhinji awo akaipa here?
- Tarisa kana vakwikwidzi varipo uye kuti vanoshandira musika zvakanaka zvakadii
Ongorora Economics
Pamumwe nemumwe angave musika wakatarwa, fungidzira:
- Saizi yemusika: Mabhizinesi mangani aripo mumusika wakatarwa uyu? (Tanga nenyika/dunhu rako)
- Kuda kubhadhara: Parizvino vanoshandisa marii pamaturusi akafanana?
- Mikana yeukoshi hwehupenyu hwese: Mabhizinesi aya akadzikama here, kana kuti anobuda nekukurumidza?
Kusimbisa Musika Wako Wakatarwa
Usati wavaka chero chinhu, simbisa kudiwa:
Taura Nevangangove Vatengi
Svika kuvaridzi vemabhizinesi 10-15 mumusika wako waunonanga. Bvunza:
- Wakawana sei website yako yazvino?
- Chii chaunoshuvira kuti iite chainotadza kuita?
- Parizvino unobhadhara marii pairi?
- Dai paine chikuva chakavakirwa zvakananga [your niche], waizofarira here?
Hausati wave kutengesa. Uri kuteerera.
Tarisa Mamiriro Evakwikwidzi
- Hapana vakwikwidzi: Zvinogona kureva kuti hapana kudiwa, kana kuti zvinogona kureva mukana usati wabatwa. Hurukuro nevatengi dzichakuudza kuti ndechipi.
- Vakwikwidzi vashoma: Chiratidzo chakanaka. Chinosimbisa kudiwa. Dzidza zvavanoita zvakanaka uye pavanokundikana.
- Vakwikwidzi vakawanda: Zvakaoma kupinda, asi zvichiri kugoneka kana uchikwanisa kuzvisiyanisa zvakajeka.
Vaka Landing Page
Usati wavaka chikuva, gadzira landing page iri nyore inotsanangura mhinduro yako yemusika wakatarwa uye unganidza kunyoresa kweemail. Mhanyisa kushambadza kushoma kwakanangwa kuti uedze kufarira. Kana vanhu vakanyoresa, une kusimbiswa.
Kushandisa Izvi kuFitSite
Hezvino kuti FitSite yakawana sei pamaitiro acho:
| Chiyero | Ongororo |
|---|---|
| Vanoda mawebsite asi vanonetsekana | Hongu -- masaiti mazhinji emastudio akajairika kana akasakara |
| Vanokwanisa kubhadhara subscription | Hongu -- vanotobhadhara $50-$200/pamwedzi ye software yebooking |
| Vanotaurirana | Hongu -- nharaunda dzinoshanda, zviitiko zveindasitiri, manetwork emuno |
| Saizi yemusika | 100,000+ zvivakwa muUS chete |
| Mamiriro evakwikwidzi | Mapuratifomu emawebsite mashoma akanangana nemusika wakatarwa aripo |
Kusimbisa kwakaratidza mukana wacho. Iye zvino tinovaka.
Pfungwa dzeMisika Yakatarwa Dzekufunga Nezvadzo
Kana fitenesi isiri musika wako, heano mamwe misika yakatarwa inosangana nemaitiro acho:
- Maresitorendi nemakafe -- mamenu, kuchengetedza nzvimbo, maawa, kubatanidza delivery
- Maagent ereal estate -- malisting, profiles emaagent, magwara enharaunda
- Mafemu emutemo -- nzvimbo dzekuita basa, bios dzemagweta, booking yekubvunzana
- Machechi nemasangano asingaiti purofiti -- zviitiko, mharidzo, mupiro, nharaunda
- Makondirakiti emaoko (mapuramba, maelectrician, HVAC) -- nzvimbo dzebasa, booking, ongororo
- Masalon nema spas -- masevhisi, booking, profiles dzema stylist, magalleries
- Makiriniki eveterinary -- masevhisi, mapet portals, booking yemaappointment
- Zvikoro zvemimhanzi -- profiles dzevarairidzi, kuronga zvidzidzo, ruzivo rwemarecital
Chimwe nechimwe chezvi izvi chine maitiro akafanana: zvinodiwa zvewebsite zvakajeka, kugona kubhadhara, uye kutaurirana kwenharaunda nemuromo.
Zvatakavaka Muchidzidzo Ichi
- Hwaro hwekusarudza musika wakatarwa: zvinhu zvitatu zvekuyera chero musika wakatarwa
- Nzira dzekusimbisa: hurukuro nevatengi, kuongorora vakwikwidzi, kuyedza landing page
- Kusimbiswa kweFitSite: zvakasimbiswa kuti mastudio efitenesi anosangana nezviyero zvese
- Mimwe misika yakatarwa: rondedzero yemamwe mavertical aunogona kushandisa hwaro uhwu kwavari
Zvinotevera: Chidzidzo 3: Kugadzira Network Yako -- tinoisa Ultimate Multisite uye tinogadzirisa hwaro hweFitSite.