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Isifundo 2: Ukukhetha I-niche Yakho

Esifundweni 1 sathola ukuthi kungani i-niche inqoba okujwayelekile. Manje kudingeka ukhethe eyakho. Lesi sifundo sikunikeza uhlaka lokuthola nokuqinisekisa i-niche ngaphambi kokuba utshale isikhathi uyakhela yona.

Lapho Esagcina Khona​

Sachaza umqondo we-FitSite: inkundla yewebhusayithi yezitudiyo zokuzivocavoca. Kodwa safika kanjani ezitudiyweni zokuzivocavoca ngokuqondile? Lesi sifundo sihamba ngenqubo ukuze ukwazi ukuyisebenzisa ukuthola i-niche yakho.

Imibandela Emithathu​

I-niche enhle yenkundla yewebhusayithi ihlangabezana nezimo ezintathu:

1. Badinga Amawebhusayithi Kodwa Bayahluleka Ukuthola Amahle​

Bheka izimboni lapho:

  • Amabhizinisi kulindeleke ukuthi abe khona kuwebhu
  • Amawebhusayithi amaningi akhona manje embonini esezingeni eliphansi
  • Abakhi abajwayelekile bengaxazululi izidingo zabo ezithile
  • Ukuthuthukiswa ngokwezifiso kubiza kakhulu ngosayizi webhizinisi ojwayelekile

Izitudiyo zokuzivocavoca ziyafaneleka: amalungu alindele ukuthola amashejuli amakilasi, amanani, nokubhuka ku-inthanethi. Amawebhusayithi amaningi ezitudiyo aphelelwe yisikhathi noma akhiwe ngezifanekiso ezijwayelekile ezingafezi injongo.

2. Amabhizinisi Angakwazi Ukukhokhela Isubscription Sanyanga Zonke​

Amakhasimende owaqondisayo kudingeka abe:

  • Esezinzile ngokwanele ukuba abe nesabelomali sokumaketha
  • Ejwayele ukukhokhela ama-subscription esoftware (amasistimu okubhuka, ukucubungula izinkokhelo, njll.)
  • Esebenza ngezinga lapho u-$49-$199/ngenyanga kuyizindleko zebhizinisi ezifanele

Izitudiyo zokuzivocavoca ziyafaneleka: sezivele zikhokhela isoftware yokubhuka, ukucubungula izinkokhelo, namathuluzi okumaketha. I-subscription yewebhusayithi iyisengezo esingokwemvelo.

3. Bayakhuluma Bodwa​

Ama-niche angcono kakhulu anokulandelayo:

  • Izinhlangano zemboni, izingqungquthela, noma imibukiso yezohwebo
  • Imiphakathi esebenzayo ku-inthanethi (amaqembu e-Facebook, amaforamu, ama-subreddit)
  • Amanethiwekhi endawo lapho abanikazi bamabhizinisi babelana ngezincomo

Izitudiyo zokuzivocavoca ziyafaneleka: abanikazi bezitudiyo baya emicimbini yemboni yezokuzivocavoca, babamba iqhaza emiphakathini eku-inthanethi, futhi bavame ukwabelana ngamathuluzi nezinsizakalo nozakwabo.

Indlela Yokuthola Abangaba Ama-niche​

Qala Ngalokho Okwaziyo​

Okuhlangenwe nakho kwakho okukhona kuyinzuzo. Cabanga ngalokhu:

  • Izimboni oke wasebenza kuzo noma wazakhela amawebhusayithi
  • Izinto ozithandayo noma izintshisekelo lapho uqonda khona umphakathi
  • Amanethiwekhi ochwepheshe osuvele ungowawo

Bheka Izimpawu Zobuhlungu​

Sesha ubufakazi bokuthi amabhizinisi ku-niche ahlushwa amawebhusayithi:

  • Google "[industry] website builder" bese ubona okukhona
  • Phequlula amaforamu emboni ukuze uthole izikhalazo ngobukhona kuwebhu
  • Bheka amawebhusayithi angempela ku-niche -- ingabe amaningi awo mabi?
  • Hlola ukuthi bakhona yini abancintisana nawe nokuthi bayisebenzela kahle kangakanani imakethe

Hlola Ezomnotho​

Ku-niche ngayinye engaba khona, linganisa:

  • Usayizi wemakethe: Mangaki amabhizinisi akhona kule niche? (Qala ngezwe/isifunda sakho)
  • Ukuzimisela ukukhokha: Bachitha malini njengamanje kumathuluzi afanayo?
  • Amandla enani lesikhathi sokuphila: Ingabe la mabhizinisi azinzile, noma ayashintsha ngokushesha?

Ukuqinisekisa I-niche Yakho​

Ngaphambi kokwakha noma yini, qinisekisa isidingo:

Khuluma Namakhasimende Angaba Khona​

Xhumana nabanikazi bamabhizinisi abangu-10-15 ku-niche oyiqondisayo. Buza:

  • Wayithola kanjani iwebhusayithi yakho yamanje?
  • Yini ofisa ukuthi ikwazi ukuyenza kodwa engakwazi?
  • Uyikhokhela malini njengamanje?
  • Uma bekukhona inkundla eyakhelwe ngokuqondile [i-niche yakho], ubungaba nentshisekelo?

Awukadayisi okwamanje. Uyalalela.

Hlola Isimo Sabancintisana Nawe​

  • Abekho abancintisana nawe: Kungasho ukuthi asikho isidingo, noma kungasho ithuba elingakathintwa. Izingxoxo namakhasimende zizokutshela ukuthi yikuphi.
  • Abancintisana nawe abambalwa: Uphawu oluhle. Kuqinisekisa isidingo. Funda lokho abakwenza kahle nalapho besilela khona.
  • Abancintisana nawe abaningi: Kunzima kakhulu ukungena, kodwa kusenokwenzeka uma ungazihlukanisa ngokucacile.

Yakha Ikhasi Lokufika​

Ngaphambi kokwakha inkundla, dala ikhasi lokufika elilula elichaza isixazululo sakho se-niche bese uqoqa ukubhalisa nge-imeyili. Sebenzisa inani elincane lokukhangisa okuqondisiwe ukuze uhlole intshisekelo. Uma abantu bebhalisa, usunokuqinisekiswa.

Ukusebenzisa Lokhu ku-FitSite​

Nansi indlela i-FitSite ethole ngayo amaphuzu uma iqhathaniswa nemibandela:

UmbandelaUkuhlola
Badinga amawebhusayithi kodwa bayahlulekaYebo -- amasayithi amaningi ezitudiyo ajwayelekile noma aphelelwe yisikhathi
Bangakwazi ukukhokhela i-subscriptionYebo -- sebeyakhokha u-$50-$200/ngenyanga ngesoftware yokubhuka
Bayakhuluma bodwaYebo -- imiphakathi esebenzayo, imicimbi yemboni, amanethiwekhi endawo
Usayizi wemaketheIzikhungo ezingu-100,000+ e-US kuphela
Isimo sabancintisana naweZimbalwa izinkundla zewebhusayithi eziqondene ne-niche ezikhona

Ukuqinisekiswa kuqinisekise ithuba. Manje siyakha.

Imibono Yama-niche Ongayicabangela​

Uma ezokuzivocavoca zingeyona imakethe yakho, nazi ezinye ama-niche ahlangabezana nemibandela:

  • Izindawo zokudlela namakhefi -- amamenyu, ukubhukha amatafula, amahora, ukuhlanganiswa kokulethwa
  • Ama-ejenti ezindlu -- izinhlu zezindlu, amaphrofayela ama-ejenti, imihlahlandlela yezindawo
  • Amafemu omthetho -- izindawo zokusebenza, ama-bio abameli, ukubhukha ukubonisana
  • Amasonto nezinhlangano ezingenzi nzuzo -- imicimbi, izintshumayelo, iminikelo, umphakathi
  • Osonkontileka bezohwebo (abasebenza ngamapayipi, abasebenza ngogesi, HVAC) -- izindawo zesevisi, ukubhukha, izibuyekezo
  • Amasaluni nama-spa -- izinsizakalo, ukubhukha, amaphrofayela ama-stylist, amagalari
  • Imitholampilo yezilwane -- izinsizakalo, ama-portal ezilwane ezifuywayo, ukubhukha ama-aphoyintimenti
  • Izikole zomculo -- amaphrofayela abafundisi, ukuhlela izifundo, ulwazi lwemibukiso

Ngayinye yalezi inezici ezifanayo: izidingo zewebhusayithi ezicacile, ikhono lokukhokha, nokusabalala kwezwi ngomphakathi.

Esikwakhile Kulesi Sifundo​

  • Uhlaka lokukhetha i-niche: imibandela emithathu yokuhlola noma iyiphi i-niche
  • Izindlela zokuqinisekisa: izingxoxo namakhasimende, ukuhlaziywa kwabancintisana nawe, ukuhlola ikhasi lokufika
  • Ukuqinisekiswa kwe-FitSite: kuqinisekisiwe ukuthi izitudiyo zokuzivocavoca zihlangabezana nayo yonke imibandela
  • Ama-niche ahlukile: uhlu lweminye imikhakha ongasebenzisa kuyo lolu hlaka

Okulandelayo: Isifundo 3: Ukusetha Inethiwekhi Yakho -- sifaka Ultimate Multisite futhi silungise isisekelo se-FitSite.