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Isifundo 1: Kungani I-Niche Iwina

Ngaphambi kokuthi sithinte noma iyiphi isoftware, kudingeka uqonde ukuthi kungani ukwakhela izethameli ezithile kuyisinqumo esisodwa esibaluleke kakhulu ozosithatha.

Inkinga Ngokuthengisa Amawebhusayithi Ajwayelekile​

Uma unikeza "amawebhusayithi awo wonke umuntu," uncintisana no:

  • Wix, Squarespace, kanye ne-WordPress.com ekuzisebenzeleni
  • Izinkulungwane zama-freelancer ekwakheni ngokwezifiso
  • Fiverr ne-Upwork ngentengo

Awukwazi ukunqoba ngentengo. Awukwazi ukunqoba ngezici. Imakethe yamawebhusayithi ajwayelekile ingumjaho oya phansi.

Okushintshayo Uma Ukhetha I-Niche​

Uma wakha inkundla ngokukhethekile yamastudio okujima (noma iyiphi i-niche), konke kuyashintsha kube ngakwakho:

Uxazulula Izinkinga Zangempela​

Umnikazi westudio sokujima akafuni "iwebhusayithi." Ufuna:

  • Uhlelo lwamakilasi oluzibuyekeza ngokuzenzakalelayo
  • Indlela yokuthi amalungu abhukhe izikhathi ku-inthanethi
  • Amaphrofayela abaqeqeshi abukeka ngobungcweti
  • Ukuhlanganiswa nohlelo lwabo lokubhuka
  • Isayithi elibukeka sengathi lingele-brand yokujima, hhayi ithempulethi ejwayelekile

Uma inkundla yakho ixazulula lezi zinkinga ezithile zisuka nje, awusathengisi iwebhusayithi. Uthengisa isixazululo.

Ungakhokhisa Okuningi​

Isayithi le-WordPress elijwayelekile lingathengiswa ngo-$500-$2,000 njengephrojekthi yesikhathi esisodwa. Inkundla ye-niche exazulula izinkinga eziqondene nomkhakha ingakhokhisa u-$49-$199/ngenyanga njenge-subscription ephindaphindayo ngoba inani liyaqhubeka futhi liqondile.

Uba Uchwepheshe​

Uma ugxila embonini eyodwa, ufunda ulimi lwayo, amaphuzu ayo obuhlungu, namaphethini ayo okuthenga. Abanikazi bamastudio okujima bayakhuluma bodwa. Uma omunye ethola inkundla esebenzayo, utshela abanye. Ukudluliselwa ngomlomo ku-niche kunamandla ngoba umphakathi usondelene.

Ukumaketha Kwakho Kuba Lula​

Esikhundleni sokuthi "sakhela amabhizinisi amawebhusayithi," uthi "sakhela amastudio okujima amawebhusayithi." Ikhasi lakho lokufika likhuluma ngqo nabanikazi bama-gym. Amathempulethi akho abukeka njengezindawo zokujima. Ubufakazi bakho buvela kubaqeqeshi nabanikazi bamastudio. Yonke ingxenye yokumaketha ishaya ngamandla kakhulu ngoba iqondile.

Ithuba le-FitSite​

Ake sibheke imboni yokujima ngale ndlela:

Usayizi Wemakethe​

  • Kunezikhungo zokujima ezingaphezu kuka-100,000 e-United States kuphela
  • Iningi lazo lingamabhizinisi amancane azimele
  • Amaningi awo awanayo iwebhusayithi, anayo embi kakhulu, noma anayo ebiza ngokweqile abangakwazi ukuyibuyekeza ngokwabo

Izixazululo Zamanje​

  • Abakhi abajwayelekile (Wix, Squarespace): Azikho izici eziqondene nokujima, abanikazi bamastudio bayazabalaza ukwakha abakudingayo
  • Ukuthuthukisa ngokwezifiso: Kuyabiza, kwenziwa kanye kuphela, kunzima ukukugcina
  • Izinkundla eziqondene nomkhakha: Zimbalwa ezikhona, futhi eziningi ziboshelwe ezinhlelweni zokubhuka kunokunikeza ukuba khona okuphelele kuwebhu

Igebe​

Kukhona igebe elicacile phakathi "komakhi wewebhusayithi ojwayelekile" kanye "nokuthuthukisa ngokwezifiso okubizayo" kumabhizinisi okujima. Inkundla enikeza abanikazi bamastudio iwebhusayithi yobungcweti, eqondene nokujima, enezici abazidingayo -- ngentengo enengqondo ebhizinisini elincane -- igcwalisa lelo gebe.

Leli yithuba i-FitSite ezolihlose.

Okubalulekile Okumele Ukuthathe​

Ukukhetha i-niche akukhona ukuzikhawulela. Kumayelana nokugxilisa umzamo wakho lapho unomthelela omkhulu khona. Inkundla ye-niche esiza amakhasimende angu-500 ngo-$99/ngenyanga iyibhizinisi lika-$600,000/ngonyaka. Awudingi izigidi zamakhasimende. Udinga afanele.

Esikwakhile Kulesi Sifundo​

Akukho msebenzi wobuchwepheshe okwamanje -- kodwa manje usunesisekelo sesu:

  • Kungani i-niche iwina: ukuqondisa okuthile kunqoba okujwayelekile enanini, entengo, ekumaketheni, nasekudluliselweni ngomlomo
  • Umqondo we-FitSite: inkundla yewebhusayithi eyakhelwe ngokukhethekile amastudio okujima
  • Ithuba lemakethe: imakethe enkulu engafinyelelwa, engasizwanga ngokwanele, igebe elicacile

Okulandelayo: Isifundo 2: Ukukhetha I-Niche Yakho -- indlela yokuthola nokuqinisekisa i-niche ekufanele.