Skip to main content

Isifundo 11: Ukuthola Amakhasimende

Inkundla enhle engenamakhasimende iyinto yokuzilibazisa nje. Lesi sifundo sichaza indlela yokuthola amakhasimende emkhakheni oqondile we-niche -- amasu asebenza ngokukhethekile ngoba ugxile embonini eyodwa.

Lapho Sigcine Khona​

I-FitSite isiyasebenza. Manje sidinga abanikazi bezitudiyo zokuzivocavoca ukuthi bayithole futhi babhalise.

Kungani Ukuthola Amakhasimende Ku-Niche Kuhlukile​

Uma uthengisela wonke umuntu, uncintisana ngokunakwa emakethe enomsindo. Uma uthengisela i-niche, unezinzuzo:

  • Uyazi kahle ukuthi amakhasimende akho akuphi -- imiphakathi ethile, imicimbi, namashaneli
  • Umlayezo wakho uthinta ngokushesha -- "amawebhusayithi ezitudiyo zokuzivocavoca" umisa umnikazi wejimu phakathi nokuskrola
  • Ukudluliselwa kuyakhula -- abanikazi bezitudiyo zokuzivocavoca bayabazi abanye abanikazi bezitudiyo zokuzivocavoca

Ishaneli 1: Ukufinyelela Ngokuqondile​

Indlela esheshayo yokuthola amakhasimende akho okuqala ukufinyelela ngokuqondile, komuntu siqu.

Thola Abangaba Amakhasimende​

  • Sesha ku-Google Maps izitudiyo zokuzivocavoca, amajimu, nabaqeqeshi bomuntu siqu endaweni yakini
  • Vakashela amawebhusayithi abo amanje (noma uqaphele ukuthi abanalo)
  • Qoqa imininingwane yokuxhumana kumaphrofayela abo e-Google Business noma ezinkundleni zokuxhumana

Hlola Isimo Sabo Samanje​

Kumuntu ngamunye ongaba ikhasimende, phawula:

  • Alikho iwebhusayithi: Ongaba ikhasimende eliqinile -- badinga lokho okunikezayo
  • Iwebhusayithi embi: Ongaba ikhasimende eliqinile -- babonise ukuthi inketho engcono ibukeka kanjani
  • Iwebhusayithi enhle: Ongaba ikhasimende elibuthaka -- sebeyixazululile le nkinga

Xhumana Nabo​

Thumela i-imeyili noma umlayezo owenziwe waba ngowomuntu siqu:

  • Bhekisela ebhizinisini labo elithile ngegama
  • Khomba inkinga ethile ebukhoneni babo bamanje bewebhu (noma ukungabi nabo)
  • Babonise ukuthi i-FitSite ibukeka kanjani (isixhumanisi sesayithi yedemo noma yokubonisa)
  • Nikeza isivivinyo samahhala noma idemo

Ungathumeli ama-imeyili amaningi ngobuningi. Ukufinyelela komuntu siqu kwabangu-20 abacwaningwe kahle kuzodlula ukuthumela okujwayelekile kwabangu-2,000.

Ishaneli 2: Imiphakathi Ye-Niche​

Abanikazi bezitudiyo zokuzivocavoca bahlangana ezindaweni ezithile ku-inthanethi:

  • Amaqembu e-Facebook abanikazi bamajimu, abaphathi bezitudiyo, osomabhizinisi bokuzivocavoca
  • Imiphakathi ye-Reddit efana ne-r/personaltraining, r/fitnessindustry
  • Amaforamu emboni namabhodi ezingxoxo
  • Amaqembu e-LinkedIn ochwepheshe bokuzivocavoca

Indlela Yokubamba Iqhaza​

Ungajoyini bese uphromotha umkhiqizo wakho ngokushesha. Kunalokho:

  1. Nikela ngobuqotho -- phendula imibuzo, yabelana ngokuqonda mayelana nokuqhuba ibhizinisi lokuzivocavoca ku-inthanethi
  2. Yakha ukwethembeka -- waziwe njengomuntu oqonda ukuhlangana phakathi kokuzivocavoca nobukhona bewebhu
  3. Yabelana uma kufanelekile -- lapho othile ebuza ngamawebhusayithi, yabelana ngenkundla yakho ngokwemvelo
  4. Dala okuqukethwe okuwusizo -- bhala okuthunyelwe mayelana nokuthi "yini eyenza iwebhusayithi yesitudiyo sokuzivocavoca ibe yinhle" okuholela ngokwemvelo enkundleni yakho

Ishaneli 3: Ukumaketha Ngokuqukethwe​

Dala okuqukethwe abanikazi bezitudiyo zokuzivocavoca abakuseshayo:

  • "Indlela yokuthola amalungu amaningi ejimu ngewebhusayithi yakho"
  • "Izici ezingcono kakhulu zewebhusayithi zezitudiyo zokuzivocavoca"
  • "Ingabe abaqeqeshi bomuntu siqu bayayidinga iwebhusayithi?"
  • "Indlela yokubonisa ishejuli yamakilasi akho ku-inthanethi"

Shicilela lokhu kubhulogi yakho yokumaketha ye-FitSite. Ngokuhamba kwesikhathi, lokhu okuqukethwe kubekwa phezulu ezinjini zokusesha futhi kuletha ithrafikhi yemvelo kubantu abafuna ngenkuthalo lokho okunikezayo.

Ishaneli 4: Ubambiswano​

Bambisana namabhizinisi asevele esiza izitudiyo zokuzivocavoca:

  • Izinkampani zesoftware yokubhuka -- zona zixazulula ukuhlela amashejuli, wena uxazulula ubukhona bewebhu
  • Abahlinzeki bemishini yokuzivocavoca -- bathengisela amakhasimende afanayo
  • Abaqeqeshi bebhizinisi bochwepheshe bokuzivocavoca -- beluleka ngokumaketha nokukhula
  • Izinhlangano zamabhizinisi endawo -- amakamelo ezohwebo, amaqembu amabhizinisi amancane

Nikeza amakhomishini okudlulisela noma ukuphromotha ngokubuyiselana. I-addon ye-AffiliateWP ingakusiza ukusetha uhlelo olusemthethweni lokudlulisela.

Ishaneli 5: Imicimbi Yemboni​

Imicimbi yemboni yokuzivocavoca ikubeka phambi kwamakhulu amakhasimende angaba khona:

  • Imibukiso yezohwebo nama-expo -- i-booth noma ukuxhumana nabahambeli
  • Izingqungquthela -- amathuba okukhuluma akha igunya
  • Imihlangano yasendaweni yokuzivocavoca -- mincane kodwa iqondiswe kakhulu
  • Ama-webinar aku-inthanethi -- "Indlela yokwakha ubukhona be-inthanethi besitudiyo sakho sokuzivocavoca"

Awudingi ibhajethi enkulu. Ngisho nokuhambela njengombambiqhaza nokuba nezingxoxo ngalokho okwenzayo kungakhiqiza amathuba.

Ishaneli 6: Amasayithi Okubonisa​

Ukumaketha kwakho okuhle kakhulu amasayithi amakhasimende akho akhona. Ngemvume:

  • Faka amasayithi amakhasimende ekhasini lakho lokumaketha
  • Dala izifundo zamacala: "Indlela [Igama Lesitudiyo] ethole ngayo ukubhukha okwengeziwe ngo-30% nge-FitSite yabo"
  • Cela amakhasimende anelisekile ukuthi anikeze ubufakazi
  • Khuthaza amakhasimende ukuthi asho i-FitSite lapho ebuzwa ngewebhusayithi yawo

Ukusetha Uhlelo Lokudlulisela​

Ukukhuluma ngomlomo kuyishaneli yakho enamandla kakhulu ku-niche. Kwenze kube semthethweni:

  1. Faka i-addon ye-AffiliateWP uma itholakala, noma usethe uhlelo olulula lokulandelela ukudlulisela
  2. Nikeza amakhasimende akhona umvuzo wokudlulisela (inyanga eyodwa yamahhala, ikhredithi ye-account, njll.)
  3. Kwenze kube lula -- banike isixhumanisi sokudlulisela nomlayezo olula abangawudlulisela kwabanye

Ukulandelela Okusebenzayo​

Kushaneli ngayinye, landelela:

  • Izindleko zokuthola ikhasimende ngalinye: Uchithe malini (isikhathi nemali) ukuthola ikhasimende ngalinye?
  • Izinga lokuguquka: Yiliphi iphesenti labangaba amakhasimende elivela kushaneli ngayinye elibhalisayo?
  • Ikhwalithi yekhasimende: Ingabe amakhasimende avela kwamanye amashaneli ahlala isikhathi eside noma athuthuka kakhulu?

Gxila kakhulu kumashaneli asebenzayo. Sika amashaneli angasebenzi.

Okulindelekile Ngokweqiniso​

  • Inyanga 1-3: Amakhasimende angu-5-20, ikakhulukazi ngokufinyelela ngokuqondile nemiphakathi
  • Inyanga 4-6: Amakhasimende angu-20-50, ukumaketha ngokuqukethwe kuqala ukufaka isandla
  • Inyanga 7-12: Amakhasimende angu-50-100+, ukudluliselwa nokusesha kwemvelo kuba nokubaluleka

Lezi zinombolo ziyahlukahluka, kodwa iphethini iyafana: amakhasimende okuqala avela emzamweni oqondile, amakhasimende alandelayo avela emiphumeleni ekhulanayo yokuqukethwe, ukudluliselwa, nedumela.

Esikwakhile Kulesi Sifundo​

  • Amashaneli ayisithupha okuthola amakhasimende ahambisana ne-niche yokuzivocavoca
  • Inqubo yokufinyelela ngokuqondile yokuthola amakhasimende okuqala
  • Isu lokubamba iqhaza emphakathini lokwakha ukwethembeka
  • Izihloko zokumaketha ngokuqukethwe eziheha abanikazi bezitudiyo zokuzivocavoca
  • Uhlelo lokudlulisela lokusebenzisa amandla okukhuluma ngomlomo
  • Uhlaka lokulandelela lokukala okusebenzayo

Okulandelayo: Isifundo 12: Ukuqhuba Ibhizinisi -- imisebenzi yansuku zonke yokuphatha inkundla yewebhusayithi ye-niche.