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Phunziro 11: Kupeza Makasitomala

Nsanja yabwino yopanda makasitomala ndi kungokhala chizolowezi. Phunziro ili likufotokoza mmene mungapezere makasitomala mu gawo lapadera la msika -- njira zomwe zimagwira ntchito makamaka chifukwa chakuti mwayang'ana pa bizinesi imodzi.

Kumene Tinasiyira​

FitSite ili pa intaneti. Tsopano tikufuna eni ake a ma fitness studio aziipeza ndi kulembetsa.

Chifukwa Chake Kupeza Makasitomala pa Gawo Lapadera Kumasiyana​

Mukamagulitsa kwa aliyense, mumapikisana kuti muwonekere mumsika wodzaza phokoso. Mukamagulitsa ku gawo lapadera, muli ndi ubwino:

  • Mumadziwa ndendende kumene makasitomala anu ali -- madera enieni, zochitika, ndi njira
  • Uthenga wanu umakhudza nthawi yomweyo -- "mawebusayiti a ma fitness studio" imayimitsa mwini gym pakati pa kuscrolla
  • Kutumizirana kumachulukana -- eni ake a ma fitness studio amadziwa eni ena a ma fitness studio

Njira 1: Kufikira Mwachindunji​

Njira yachangu kwambiri yopita ku makasitomala anu oyamba ndi kufikira mwachindunji, kwaumwini.

Pezani Oyembekezeka​

  • Fufuzani pa Google Maps ma fitness studio, ma gym, ndi personal trainers mdera lanu
  • Pitani kumawebusayiti awo apano (kapena lembani kuti alibe)
  • Sonkhanitsani zambiri zolumikizirana nawo kuchokera kuma profile awo a Google Business kapena social media

Unikani Mkhalidwe Wawo Wapano​

Kwa aliyense woyembekezeka, lembani:

  • Palibe webusayiti: Woyembekezeka wamphamvu -- amafunikira zomwe mumapereka
  • Webusayiti yoyipa: Woyembekezeka wamphamvu -- awonetseni momwe njira yabwinoko imaonekera
  • Webusayiti yabwino: Woyembekezeka wofooka -- atathetsa kale vutoli

Lumikizanani​

Tumizani imelo kapena uthenga wopangidwa mwapadera:

  • Tchulani bizinesi yawo yeniyeni ndi dzina
  • Sonyezani vuto lenileni ndi kupezeka kwawo pa intaneti panopa (kapena kusowa kwake)
  • Awonetseni momwe FitSite imaonekera (ulalo kupita ku demo kapena webusayiti yowonetsera)
  • Perekani kuyesa kwaulere kapena demo

Musatumize maimelo ambiri nthawi imodzi. Kufikira mwapadera kwa oyembekezeka 20 omwe mwawafufuza bwino kudzaposa kutumiza uthenga wamba kwa 2,000.

Njira 2: Madera a Gawo Lapadera​

Eni ake a ma fitness studio amasonkhana m'malo enieni pa intaneti:

  • Magulu a Facebook a eni gym, oyang'anira studio, amalonda a fitness
  • Madera a Reddit monga r/personaltraining, r/fitnessindustry
  • Mabwalo a makampani ndi ma board a zokambirana
  • Magulu a LinkedIn a akatswiri a fitness

Mmene Mungatengere Mbali​

Musalowe ndikuyamba nthawi yomweyo kulimbikitsa product yanu. M'malo mwake:

  1. Thandizani moona mtima -- yankhani mafunso, gawani nzeru zokhudza kuyendetsa bizinesi ya fitness pa intaneti
  2. Khazikitsani kudalirika -- dziwikanani ngati munthu amene amamvetsa kugwirizana kwa fitness ndi kupezeka pa intaneti
  3. Gawani zikakhala zoyenera -- munthu akafunsa za mawebusayiti, gawani nsanja yanu mwachibadwa
  4. Pangani zomwe zili zothandiza -- lembani zolemba za "chomwe chimapangitsa webusayiti ya fitness studio kukhala yabwino" zomwe zimatsogolera mwachibadwa ku nsanja yanu

Njira 3: Kutsatsa ndi Zolemba​

Pangani zolemba zomwe eni ake a ma fitness studio amasaka:

  • "Mmene mungapezere mamembala ambiri a gym ndi webusayiti yanu"
  • "Zinthu zabwino kwambiri za webusayiti kwa ma fitness studio"
  • "Kodi personal trainers amafunikira webusayiti?"
  • "Mmene mungasonyezere ndandanda ya makalasi anu pa intaneti"

Sindikizani izi pa blog ya malonda ya FitSite. Pakapita nthawi, zolemba izi zimakwera mu ma search engine ndipo zimabweretsa magalimoto achilengedwe kuchokera kwa anthu omwe akusaka mwachangu zomwe mumapereka.

Njira 4: Mgwirizano​

Gwirizanani ndi mabizinesi omwe amatumikira kale ma fitness studio:

  • Makampani a booking software -- amathetsa kukonza ndandanda, inu mumathetsa kupezeka pa intaneti
  • Ogulitsa zida za fitness -- amagulitsa kwa makasitomala omwewo
  • Ma coach a bizinesi kwa akatswiri a fitness -- amapereka malangizo pa malonda ndi kukula
  • Mabungwe a mabizinesi a m'deralo -- chambers of commerce, magulu a mabizinesi ang'onoang'ono

Perekani ma komishoni a referral kapena kulimbikitsana mobwerezana. AffiliateWP addon ingakuthandizeni kukhazikitsa pulogalamu yokhazikika ya referral.

Njira 5: Zochitika za Makampani​

Zochitika za makampani a fitness zimakuyikani patsogolo pa mazana a makasitomala omwe angakhale nawo:

  • Trade shows ndi expos -- booth kapena kulumikizana ngati wotenga nawo mbali
  • Misonkhano -- mipata yolankhula imakhazikitsa ulamuliro
  • Misonkhano ya fitness ya m'deralo -- yaying'ono koma yolunjika kwambiri
  • Ma webinar a pa intaneti -- "Mmene mungamangire kupezeka kwa fitness studio yanu pa intaneti"

Simufunika bajeti yayikulu. Ngakhale kutenga nawo mbali ngati wophunzira ndi kukambirana za zomwe mumachita kungapange leads.

Njira 6: Mawebusayiti Owonetsera​

Kutsatsa kwanu kwabwino kwambiri ndi mawebusayiti a makasitomala anu omwe alipo. Ndi chilolezo:

  • Onetsani mawebusayiti a makasitomala patsamba lanu la malonda
  • Pangani maphunziro a nkhani: "Mmene [Dzina la Studio] inapezera ma booking 30% ochuluka ndi FitSite yawo"
  • Pemphani makasitomala okhutira ma testimonials
  • Limbikitsani makasitomala kutchula FitSite akafunsidwa za webusayiti yawo

Kukhazikitsa Pulogalamu ya Referral​

Mawu apakamwa ndi njira yanu yamphamvu kwambiri mu gawo lapadera. Ikhazikitseni mwadongosolo:

  1. Ikani AffiliateWP addon ngati ilipo, kapena khazikitsani dongosolo losavuta lotsatira ma referral
  2. Perekani kwa makasitomala omwe alipo mphotho chifukwa cha ma referral (mwezi umodzi waulere, ngongole ya account, ndi zina zotero)
  3. Pangitsani kukhala kosavuta -- apatseni ulalo wa referral ndi uthenga wosavuta womwe angatumize

Kutsata Zomwe Zimagwira Ntchito​

Pa njira iliyonse, tsatirani:

  • Mtengo pa kupeza kasitomala: Munawononga ndalama zingati (nthawi ndi ndalama) kuti mupeze kasitomala aliyense?
  • Mlingo wa kusandulika: Ndi peresenti yanji ya oyembekezeka kuchokera pa njira iliyonse yomwe imalembetsa?
  • Ubwino wa kasitomala: Kodi makasitomala ochokera ku njira zina amakhala nthawi yaitali kapena amakweza zambiri?

Limbikitsani kwambiri njira zomwe zimagwira ntchito. Dulani njira zomwe sizigwira ntchito.

Zoyembekeza Zenizeni​

  • Mwezi 1-3: makasitomala 5-20, ambiri kuchokera kufikira mwachindunji ndi madera
  • Mwezi 4-6: makasitomala 20-50, kutsatsa ndi zolemba kuyamba kuthandiza
  • Mwezi 7-12: makasitomala 50-100+, ma referral ndi kusaka kwachilengedwe zimakhala zofunika kwambiri

Manambalawa amasiyana, koma chitsanzo chake chimakhala chimodzimodzi: makasitomala oyambirira amabwera kuchokera ku khama lachindunji, makasitomala am'tsogolo amabwera kuchokera ku zotsatira zomwe zimachulukana za zolemba, ma referral, ndi mbiri.

Zomwe Tinamanga mu Phunziro Ili​

  • Njira zisanu ndi chimodzi zopezera makasitomala zokonzedwa pa niche ya fitness
  • Njira yolankhulirana mwachindunji yopezera makasitomala oyamba
  • Njira yotenga nawo mbali m’dera yomanga kudalirika
  • Mitu ya content marketing yomwe imakopa eni ma fitness studio
  • Pulogalamu ya referral yogwiritsa ntchito mphamvu ya mawu a pakamwa
  • Dongosolo lotsatira zotsatira kuti muyeze zomwe zikugwira ntchito

Chotsatira: Phunziro 12: Kuyendetsa Bizinesi -- ntchito za tsiku ndi tsiku zoyang’anira nsanja ya mawebusayiti a niche.