ISIFUNDO 14 / 14 · ISIFUNDO SAMAHHALA SEBHIZINISI
Ukuqeda isifundo akusho ukuthi ibhizinisi seliyasebenza noma selinenzuzo. Kukunikeza iqoqo lezinqumo okufanele uzihlole. Kungakhathaliseki ukuthi usunekhasimende lokuqala noma unombono ocace kakhudlwana kuphela, isinyathelo esilandelayo kufanele sihambisane nalokho okufundile ngempela.
Ekupheleni: khetha indlela elandelayo enengqondo bese uguqula isifundo sibe umgwaqo omfishane onebufakazi obucacile nemingcele.
Bheka isimo sebhizinisi lonke
Buyekeza uchungechunge oselusebenzile: izethameli ezithile, inkinga ebalulekile, isipho esigxilile, uhlelo olusebenzayo lokuletha, uhambo olucacile lokubhalisa, ukwamukelwa, amanani, ukulungela ukwethulwa, ukutholwa kwamakhasimende, ukusebenza nokukhula. Maka ingxenye ngayinye njengokubhekiwe, okuhloliwe noma okusacatshangelwa.
Ku-FitSite, lokho kungafaka izifanekiso zesitudiyo, imikhawulo yezinhlelo, ukukhokha, ukusethwa kwesizinda, isiqondiso samakhasimende kanye nezinqubo zokusekela. Lezi ziyizingxenye zenkundla yewebhusayithi eyisibonelo, hhayi ubufakazi bokuthi umfundi wakhe inkampani ephumelelayo. Ngesevisi yokubika noma yokuphatha ukuhamba komsebenzi, faka esikhundleni salokho izingxenye ezifeza umsebenzi wekhasimende.
Bheka isixhumanisi esibuthakathaka kakhulu. Ukumaketha okwengeziwe ngeke kulungise iseshini yokuqala engasebenziseki. Esinye isici singase singalungisi izethameli ezingenaso isizathu sokuthenga. Khetha ukungaqiniseki okuthinta kakhulu ukuthi ngabe umnikelo ungakwazi yini ukuletha inani eliwusizo ngezindleko ezisimeme.
Inketho 1: ngena ujule emkhakheni wamanje
Ngaphambi kokukhetha imakethe yesibili, phenya ukuthi amakhasimende akho amanje anesidingo esifanayo esingakahlangatshezwa yini. Ingxenye eqondile kakhulu ingase ifanele izifanekiso zokuqala ezihlukile, ukungeniswa noma amazinga esevisi ahlukile. Gcina ushintsho luhlobene nomsebenzi kunokucabanga ukuthi yonke ingxenye encane yemakethe idinga umkhiqizo ohlukile.
Umthombo uphakamisa izingxenye zokufaneleka komzimba ezifana ne-yoga, ubuciko bokulwa nezitudiyo zomdanso. Izindlela zabo zokusebenza zingahluka: uhlelo lwesheduli yomhlangano wokufundisana, ulwazi lokuthuthuka kwamabhande noma imininingwane yomcimbi wokwethulwa kungase kudinge okuqukethwe okuhlukile ngakunye. Buza abasebenzisi abangaba khona ukuthi yini ebalulekile kubo futhi uhlole isibonelo esincane ngaphambi kokwakha isethi yezici ehlala njalo.
Izici ze-premium kufanele zibe nenzuzo ecacile nohlelo lokuziletha. Ukuhlanganiswa kokubhukha kudinga ukuhlolwa nokunakekelwa okuqhubekayo. Indawo yamalungu idinga izilawuli zokufinyelela ezifanele nokusekelwa. Thola ukuthi amakhasimende azosebenzisa futhi akhokhele yini leli khono ngaphambi kokuzibophezela ekuligcineni unomphela.
Okulingana okubanzi kwe-SaaS kungase kube ukukhonza okukhethekile okukodwa kwe-ejensi ngokujule kakhudlwana, noma ukwengeza ukugeleza komsebenzi wokubika kwindima yekhasimende ekhona. Sebenzisa kabusha okusebenzayo, kodwa ungenzi isicelo esisodwa esingajwayelekile sibe umhlahlandlela wawo wonke umuntu.
Inketho 2: finyelela endaweni entsha
Ukunwebeka ngokwendawo kungasho ukufinyelela kwelinye idolobha ngozakwethu ngaphambi kokuba kusho ukuhumusha wonke umkhiqizo. Thola ukuthi abathengi bazithola kanjani izinsizakalo kuleyo ndawo, yiziphi izikhathi zokwesekwa abazilindele nokuthi izibonelo zakho zamanje ziyawenza yini umqondo kubo.
Ukwesekwa kolimi kuyingxenye eyodwa kuphela yokwenza kube ngokwasendaweni. Ukuboniswa kwemali, izinkokhelo, amafomethi ezinsuku, ukuxhumana namakhasimende kanye nezibopho ezisebenzayo kungase kudinge umsebenzi ohlukile. Ungacabangi ukuthi isixhumi esibonakalayo esihunyushiwe senza isevisi yonke ngokuzenzakalelayo ifanele elinye izwe.
Yenza isilingo esilinganiselwe esinezithameli ezichazwe ngokucacile nohlelo lokusekela. Rekhoda okungahlala kwabiwe nalokho okudinga ukujwayelaniswa kwendawo. Uma ingxenye entsha idinga izinguquko ezinkulu, hlola kabusha izindleko ngaphambi kokuthembisa ukwethulwa okuphelele.
Inketho 3: hlola imakethe eseduze
Izithameli eziseduze zingase zabelane ngengqalasizinda ethile noma ubudlelwano, kuyilapho zinezizathu ezihlukile zokuthenga. Amabhizinisi ezempilo enhle namakilabhu ezemidlalo angase abonakale efana nezitudiyo zokuqina komzimba, kodwa izidingo zawo zokuhlela amashejuli, okuqukethwe nama-akhawunti zingahluka. Ukufana kuwumbono okumele uphenywe.
Phinda imibuzo yokuqinisekisa esifundweni sesi-2: ingabe lezi zilaleli zibhekene nenkinga ebalulekile, zingakwazi ukukhokha intengo esebenzayo, futhi ungakwazi ukufinyelela kubathatha izinqumo? Buza mayelana nokuhlangenwe nakho kwakamuva nezinye izindlela ezikhona. Ungeqi isigaba sokuthola ulwazi ngoba inkundla yakho yokuqala isivele isebenza ngokobuchwepheshe.
Bhala izinguquko ezidingwa imakethe yesibili: izifanekiso, imingcele yezinhlelo, izibonelo, ukungeniswa kwabasebenzisi, ulwazi lokusekela kanye neziteshi zokuthola amakhasimende. Ukusebenzisa kabusha ukukhokhisa nokubamba iwebhusayithi kunganciphisa omunye umsebenzi wokusetha, kuyilapho izibopho ezintsha ezibhekene namakhasimende zandisa ubunkimbinkimbi bokusebenza.
Qaphela kakhulu lapho ungena ezinqubweni zokusebenza ezibandakanya ulwazi olubucayi. Isifanekiso sewebhusayithi esijwayelekile asibona ubufakazi bokuthi umkhiqizo ulungele amarekhodi ezokwelapha, ezomthetho noma amanye akhethekile. Gcina ububanzi bomshayeli bucacile futhi uthole ubuchwepheshe obufanele ngaphambi kokwelula leso sithembiso.
Inketho 4: sebenzisa izinhlobo eziningana zemikhiqizo
Imikhiqizo eminingi ingenza iziphakamiso ezihlukene ziqondakale kalula, kodwa ngamunye udala umsebenzi wokuqukethwe, wokuzibeka emakethe nowokweseka. Cabangela ukuthi amagama ahlukene axazulula inkinga yangempela yekhasimende noma amane enza uhlu lwangaphakathi lwemikhiqizo lubonakale luhlaba umxhwele kakhulu.
Ukusetshenziswa okwabiwe kwe-WordPress Multisite kanye ne-Ultimate Multisite kungase kube yingxenye yalowo mklamo. Qinisekisa ukuziphatha kwangempela kwesizinda, ithempulethi, uhlelo, ukufinyelela nokukhokhiswa okudingayo ekucushweni okukhethile. Ingqalasizinda eyabiwe iphinde isho ukuthi amanye amaphutha noma izibuyekezo zingathinta izinhlinzeko eziningana.
Ukufakwa okuhlukene noma amanethiwekhi kungase kufaneleke lapho izidingo zehluka. Phatha ukwakheka kwesistimu njengesinqumo mayelana nokuhlukaniswa, ukusebenza nokubuyiselwa esimweni, kunokuba kube yisigaba esilandelayo esizenzakalelayo sokuvuthwa kwebhizinisi. Izandiso ozikhethela zona namasevisi engqalasizinda kungase kube nokutholakala kwazo nezindleko zazo.
Njengesibonelo sokukhetha, ake sithi i-FitSite isebenzela ama-studio ngokuthembekile kuyilapho uhlobo lwendawo yokudlela oluhlongozwayo ludinga ukuhlelwa kwemenyu nokusekelwa koku-oda. Umboniso olula wendawo yokudlela kanye nezingxoxo nabathengi kungaveza ukuthi leli thuba liyakufanelekela yini ukusetshenzelwa ngaphambi kokuba kwakhiwe uhlobo lwesibili lokukhiqiza.
Inketho 5: sungula ibhizinisi elingaqhutshwa omunye umuntu
Ngisho noma ungalokothi uthengise, ukunciphisa ukuncika kumuntu oyedwa kuthuthukisa ukuqhubeka. Gcina imibhalo yomkhiqizo, izinqubo zokusebenza, izibopho zokufinyelela, izindleko nezivumelwano zamakhasimende kuhlelekile. Umqhubi obambele kufanele akwazi ukuqonda lokho okuthembisiwe nokuthi isevisi igcinwa kanjani.
Ukuthengiswa okungenzeka ekugcineni kuncike kokungaphezu kwemali engenayo yokubhalisa. Inzuzo, ukugcinwa kwamakhasimende, ukugxila kwamakhasimende, ukukhula, izikweletu, amalungelo angadluliselwa kanye nentshisekelo yabathengi konke kubalulekile. Isiphindaphindi semali engenayo esingaguquki somhlahlandlela wokuqala asiwona umthetho onokwethenjelwa wokulinganisa inani, ngakho le khosi ayisisebenzisi ukubikezela intengo yokuthengisa.
Ngokwezibalo kuphela, ama-akhawunti angu-200 anesilinganiso semali engenayo ephindaphindayo yanyanga zonke engu-$89 akhiqiza i-MRR engu-$17,800 kanye nezinga lokuqhubeka lemali engenayo ephindaphindayo elenziwe lonyaka elingu-$213,600. Lokho kucabanga ukuthi izinga lenyanga lihlala lingashintshile. Akuyona inzuzo noma isibikezelo semali ezotholwa ngonyaka ozayo, futhi akusho ukuthi umthengi angakhokha malini.
Uma ukuthengisa kuba umgomo wangempela, qoqa amarekhodi athembekile neseluleko esivela kochwepheshe esifanele ukuthengiselana nendawo yakho yokuphatha. Kuze kube yileso sikhathi, ukwenza ibhizinisi liqondakale futhi lidluliseleke komunye umuntu kuyintuthuko esebenzayo yokulisebenzisa ngaphandle kokudinga umnqamulajuqu wokuphuma.
Khetha isinyathelo esilandelayo ongasisekela
Akudingeki ukuba wandise. Ukuthuthukisa ukuthembeka, ukwenza ibhizinisi elincane libe nenzuzo enkulu, ukunciphisa umthwalo wakho womsebenzi noma ukufunda ukuthi umbono awusebenzi konke kungaba yimiphumela ewusizo. Chaza impumelelo ngokwemigomo yakho nobufakazi obutholakalayo.
Gcina isifundo sifinyeleleka njengesithenjwa esisebenzayo. Ungaqedela izivivinyo zaso zocwaningo nokuhlela ngaphandle kwe-akhawunti yesifundo noma ukuthenga. Uma usebenzisa indlela yokuzikhethela ye-WordPress, ingqikithi ye-Ultimate Multisite imahhala, kuyilapho ukusingathwa, izizinda namanye amasevisi kungase kudinge ukuchitha imali.
Buyela esifundweni esifanele lapho isinqumo sishintsha. Ubufakazi obusha obuvela kumakhasimende bungakuholela ekubuyekezeni izethameli, isipho noma intengo. Phatha lokho kubuyekeza njengokufunda okuhlelekile kunokuba kube ubufakazi bokuthi uhlelo lokuqala kumele luvikelwe.
Umsebenzi wakho: bhala uhlelo lwakho lwezinsuku ezingama-30 ezizayo
Dala amakholomu amathathu: engikwaziyo, engikucabangayo, nalokho engizokuhlola. Faka izethameli zakho zamanje, umnikelo, inqubo yokuletha kanye nendlela yokuthola amakhasimende kulawo makholomu, kanye nobufakazi obusekela okufakiwe ngakunye.
Khetha isiqondiso esisodwa kulesi sifundo. Bhala ukuthi kungani sibalulekile manje nokuthi yini ozoyihlehlisa ngamabomu. Beka umphumela omncane ozowuletha, isabelomali sesikhathi nemali esingabizi, kanye nosuku lokubuyekeza.
Chaza okuzobonwa okungathethelela ukuqhubeka, ukushintsha indlela noma ukuma. Ngokwesibonelo, abathengi abafanele bangase baqinisekise inkinga ethile yokuhamba komsebenzi futhi bavume ukuhlola iphrojekthi yokuhlola enenani elicacile. Ungabufaki esikhundleni balobo bufakazi ukubukwa kwekhasi noma imibono ekhuthazayo kuphela.
Hlela ukubuyekezwa kwezibopho kumakhasimende ngaphambi kokwamukela ithuba elisha. Ukuhlola kwakho okulandelayo kufanele kukushiye usukwazi ukusekela lokho osuvele wakuthembisa. Gcina umhlahlandlela wesu umfushane ngokwanele ukuze ukwazi ukuwuchazela omunye umuntu ngomzuzu.
Ngaphambi kokuba uqhubeke
Inqubo ephindaphindekayo ukuqonda ikhasimende, ukuhlola isiphakamiso esiwusizo, ukusiletha ngokuthembeka nokuthuthuka ngokusekelwe ebufakazini. Inkundla yakho isekela lowo msebenzi. Khetha ukujula, ukunwetshwa noma ukuhlanganisa ngokwezinhloso zakho, izindleko namandla kunokulandela indaba yokukhula esinqunywe kusengaphambili.
Imithombo nolwazi olwengeziwe lokufunda
Kuthathwe kwaguqulwa kusuka eSifundweni sokuqala 14: Yini Elandelayo. I-FitSite iyibhizinisi eliyisibonelo elisetshenziselwa ukufunda, hhayi indaba yempumelelo yekhasimende. Azikho imiphumela yamakhasimende noma amanani ebhizinisi afakazwayo. Sebenzisa umhlahlandlela wokuqala oxhunyiwe njengesibonelo senkundla yewebhusayithi kanye nobufakazi bakho obuqinisekisiwe ukuze ukhethe inkomba elandelayo.