ISIFUNDO 13 / 14 · ISIFUNDO SAMAHHALA SEBHIZINISI
Ukukhula kwengeza umthwalo wemfanelo kanye nemali engenayo. Ngaphambi kokwandisa ithrafikhi, izici noma ubukhulu beqembu, qonda ukuthi iyiphi ingxenye yebhizinisi okwamanje ekhawulela ukulethwa okuthembekile. Thuthukisa lowo mkhawulo bese ukala umphumela.
Ekupheleni: sungula isithiyo sakho samanje, bala iqoqo elincane lamamethrikhi awusizo, bese ukhetha ukuhlola okukodwa kokukhula okusekelwe ebufakazini.
Sebenzisa izinombolo ezinezincazelo ezicacile
Imali engenayo ephindaphindwayo yanyanga zonke, noma i-MRR, iveza imali engenayo esebenzayo yokubhalisa ephindaphindwayo ngokwesisekelo sanyanga zonke. Hlukanisa izindleko zesikhathi esisodwa zokusetha nezinsizakalo kuleso silinganiso. Linganisa okubhaliselwe kwaminyaka yonke ngendlela engaguquki, futhi ubhale phansi indlela ophatha ngayo izaphulelo, ukubuyiselwa kwemali nama-akhawunti angakhokhiwe.
Isilinganiso semali engenayo ephindaphindekayo nge-akhawunti ngayinye yi-MRR ehlukaniswe ngenani lama-akhawunti akhokhayo asebenzayo asetshenziswe kuleso sikhathi. Akuyona inzuzo ngekhasimende ngalinye. Ukuncipha kwamakhasimende kulandelela amakhasimende alahlekile eqenjini lokuqala; ukuncipha kwemali engenayo kulandelela imali engenayo ephindaphindekayo elahlekile futhi kungakhuluma indaba ehlukile lapho osayizi bezinhlelo behlukahluka.
Izindleko zokuthola amakhasimende kufanele zisho ukuthi yiziphi izindleko zokuthengisa nezokumaketha ozifakayo nokuthi yimaphi amakhasimende amasha owabalayo. Ukuqhathanisa isilinganiso esisekelwe emalini kuphela nezindleko ezigcwele zesinye isiteshi kunikeza umphumela odidayo. Bhala phansi okucatshangelwayo mayelana nesikhathi somsunguli, osonkontileka namakhomishini okudlulisa amakhasimende.
Sebenza ngesibonelo se-FitSite ngokucophelela
Thatha isibonelo somthombo esixubile: ama-akhawunti e-Starter angu-30 ngo-$49, ama-akhawunti e-Growth angu-15 ngo-$99 kanye nama-akhawunti e-Pro amahlanu ngo-$199 ngenyanga. Imali yabo eyisisekelo yokubhalisa yanyanga zonke ingu-$1,470 + $1,485 + $995 = $3,950. Lezi zintengo ziyizifaniso zokufundisa, hhayi izintengo zemakethe ezinconyiwe.
Uma lawo makhasimende efanayo futhi ekhokha u-$500 ezengezo zanyanga zonke eziphindaphindwayo, i-MRR iyonke iba ngu-$4,450 futhi isilinganiso semali engenayo ephindaphindwayo nge-akhawunti ngayinye siba ngu-$89. Uma u-$500 esikhundleni salokho uvela emsebenzini wokusetha wesikhathi esisodwa, i-MRR ihlala ingu-$3,950 futhi isilinganiso esiphindaphindwayo siba ngu-$79. Ukuhlukaniswa kuyayishintsha imethrikhi.
Ayikho kulezi zamba ezimbili eyimali engenayo oyithatha uyiyise ekhaya. Susa izimali zokucubungula izinkokhelo, ukusingathwa, ukuthunyelwa kwe-imeyili, ukwesekwa, isofthiwe, ukutholwa kwamakhasimende, ukuphatha nezinye izindleko ezisebenzayo lapho uhlola inzuzo. Faka nomsebenzi owenza wena uqobo ukuze ibhizinisi lingabonakali lisebenza kuphela ngenxa yokuthi umsebenzi wakho ubhekwa njengowamahhala.
Uma amakhasimende amabili kwangama-50 ayekhona ekuqaleni ekhansela ngenyanga, izinga lokulahleka kwamakhasimende lingu-4%. Indlela esheshayo yokuhlukanisa u-1 ngalelo zinga iphakamisa izinyanga ezingama-25, kodwa ithatha ngokuthi ukulahleka kwamakhasimende kuhlala kuzinzile nokuthi inani lamakhasimende lenziwe lula. Akusona isibikezelo esithembekile esisekelwe enyangeni eyodwa encane yokubhekwa.
Khetha amaqoqo abonwe ngempela: hlanganisa amakhasimende ngokwesikhathi aqale ngaso, bese ulandelela ukugcinwa kwawo, imali engenayo ephindaphindwayo kanye nezindleko zokuletha isevisi ngokuhamba kwesikhathi. Uma usebenzisa imodeli yenani lesikhathi sokuphila kwekhasimende, bonisa okucatshangelwayo kuyo futhi uhlukanise inani lemali engenayo nomnikelo osele ngemva kwezindleko zesevisi. Ungasebenzisi inombolo ebukeka inembile ukuze uthethelele ukusebenzisa imali ongeke ukwazi ukuyibuyisa.
Khulisa umkhawulo wengqalasizinda yangempela
Bheka ulwazi lwamakhasimende nokuziphatha kwesistimu ndawonye. Amakhasi ahamba kancane angase abangelwe umbuzo othile, i-API yenkampani yangaphandle, izithombe ezinkulu, imisebenzi eqhubeka ngemuva noma izinsiza ezinganele. Iseva enkulu ingasiza enkingeni eyodwa kuyilapho enye ihlala ingashintshile.
Awukho umthetho ojwayelekile othi amasayithi ayikhulu noma amaphesenti angamashumi ayisikhombisa e-CPU kusho ukuthi sekuyisikhathi sokuthuthukisa. Umthwalo womsebenzi uyahluka ngokuya ngethrafikhi, ama-plugin, idatha kanye nokusebenza ngesikhathi esisodwa. Linganisa izikhathi zokuphendula ezimele, izicelo ezihlulekile, inkumbulo, isitoreji kanye nolayini basemuva, bese uphenya isithiyo sokusebenza.
Ngomzila wokuzikhethela we-WordPress, cabangela ukugcinwa kwesikhashana kwamakhasi nezinto, ukulethwa kwamafa angashintshi, umsebenzi wesizindalwazi nokugcinwa kwemidiya kuphela ngemva kokuhlola umthwalo womsebenzi. Qinisekisa ukuthi ukugcinwa kwesikhashana akuvezi amakhasi aqondene ne-akhawunti noma kuphazamise ukukhokha. Hlola izinguquko uma ziqhathaniswa nemisebenzi emele amakhasimende.
Uma ukufuduka kudingeka, hlela ukuvumelanisa idatha, ikhophi eyisipele, ukuqinisekisa, indlela yokubuyela emuva kanye nokuxhumana namakhasimende. Zilolonge ukufuduka ngaphambi kokukuhlela. Ukubhalisa okusha, ukulayishwa kwamafayela kanye nezinkokhelo kungaqhubeka nokushintsha idatha ngesikhathi sokufuduka; nquma ukuthi lezo zinguquko zizosingathwa kanjani.
Yenza inqubo ezinzile isebenze ngokuzenzakalelayo
Bhala phansi inqubo eyenziwa mathupha ngaphambi kokuyenza ngokuzenzakalelayo. Ukuzenzakalela okuthembekile kudinga isiqalisi, ulwazi oludingekayo, umphumela olindelekile, umuntu obhekele ukwehluleka kanye nendlela yokugwema izenzo eziphindaphindiwe. Qala ngezaziso zangaphakathi ezinobungozi obuphansi ngaphambi kokwenza ngokuzenzakalelayo izinguquko ekukhokhiseni noma ekufinyeleleni.
Isibonelo sokuqala esiwusizo ukwazisa ithimba lokusekela lapho ikhasimende elisanda kuqala ukukhokha lingakaqedi umsebenzi wokuqala. Umlayezo kufanele uhlanganise kuphela ulwazi oludingwa ithimba lokusekela. Nquma ukuthi ungathunyelwa kaningi kangakanani nokuthi izikhumbuzi zingamiswa kanjani uma umsebenzi usuqediwe.
Ama-webhook namathuluzi okuhlanganisa angaxhuma i-Ultimate Multisite noma olunye uhlelo lokusebenza lwe-SaaS ezinhlelweni zokusebenza. Qinisekisa imicimbi esekelwayo nokuqinisekiswa kokungena kokufakwa kwakho. Hlola ukuzama futhi nokulethwa okuphindwe kabili; ukuthola umcimbi ofanayo kabili akufanele kudale ama-akhawunti amakhasimende amabili noma imiklomelo emibili.
Gcina indlela yokuthi umuntu abhekane nezimo ezingavamile. I-imeyili yokuqinisekisa ukutholwa ingaqinisekisa ikhasimende ukuthi isicelo sifikile, kodwa akufanele inikeze umbono ongamanga wokuthi othile usesixazululile. Buyekeza imilayezo ezenzakalelayo lapho umkhiqizo noma ukwesekwa okutholakalayo kushintsha.
Khulisa inani ngekhasimende ngalinye ngokuzibophezela
Nikeza izinga eliphezulu lapho izinzuzo zalo zihambisana nomsebenzi wekhasimende. Izinsizakalo ezengeziwe ezifana nokusetha, ukuqeqesha noma ukuklama zingangenisa imali, kodwa futhi zisebenzisa amandla okusebenza. Zibekele intengo neshejuli njengezibopho zangempela zokuletha, kunokuba uziphathe njengokuthuthukiswa okungenazindleko.
Ukukhokhiswa minyaka yonke kungashintsha isikhathi sokungena kwemali, kodwa inkokhelo yonyaka ayiyona yonke inzuzo eseyizuziwe ngosuku lokuqala. Usenesibopho sokuhlinzeka ngesevisi ethenjisiwe phakathi nesikhathi sokubhalisa. Linganisa izaphulelo, ukuziphatha kokuvuselela kanye nezindleko zokuletha ngaphambi kokukhuthaza amakhasimende ukuthi ashintshe.
Lapho ushintsha amanani, nquma ukuthi izivumelwano ezikhona zizosingathwa kanjani futhi uxhumane ngokucacile ngaphambi kokuba ushintsho luqale ukusebenza. Ukugcina amanani akhona kuze kube phakade kuyinqubomgomo eyodwa engenzeka, hhayi umthetho osebenza kubo bonke. Gwema ukuthembisa imigomo yaphakade ongakayihlolisisi.
Engeza abantu lapho umsebenzi ukuthethelela khona
Landelela umsebenzi obambezela amakhasimende noma okuvimbela ekuthuthukiseni umkhiqizo. Uchwepheshe wokweseka, umbhali noma umklami kungaba isengezo sokuqala esiwusizo, kuye ngesithiyo esikhona. Chaza umphumela, imingcele yokufinyelela kanye nokudluliselwa komsebenzi ngaphambi kokuqasha noma ukwenza inkontileka.
Bhala phansi imisebenzi evamile futhi wenze isikhala sokuqeqeshwa nokubuyekeza. Ukudlulisela ngaphandle inqubo edidayo akuyenzi ngokuzenzakalelayo ithembeke. Hlola izindleko eziphelele kanye nokuvikeleka okudingekayo, futhi uqinisekise ukuthi kukhona osalokhu enesibopho lapho usonkontileka engatholakali.
Faka esikhundleni semigomo emisiwe yenani lamakhasimende ngezinqumo ezisekelwe ebufakazini. Isevisi eyinkimbinkimbi ingase idinge usizo kumakhasimende ayishumi; elula kakhulu ingase isize amaningi kakhulu ngethimba elincane. Umthamo, imiphumela yamakhasimende, inzuzo kanye nemali etholakalayo kunquma isinyathelo esilandelayo.
Umsebenzi wakho: khetha umkhawulo owodwa ozowuthuthukisa
Yakha ishidi lenyanga elibonisa imali engenayo ephindaphindwayo, imali engenayo yesikhathi esisodwa, ama-akhawunti asebenzayo, amakhasimende alahlekile eqenjini lokuqala, izindleko zokuthola amakhasimende kanye nezindleko zokulethwa. Engeza incazelo emfushane eceleni kwesilinganiso ngasinye.
Bala kabusha isibonelo se-FitSite kabili: kanye ngezithasiselo eziphindaphindwayo futhi kanye nomsebenzi wokusetha wesikhathi esisodwa. Chaza ukuthi kungani imali eqoqiwe ne-MRR kungahluka ngisho noma idiphozithi yasebhange ifana.
Khetha isithiyo esisodwa esibonwe. Chaza ubufakazi, ukungenelela okuncane, isabelomali saso kanye nomphumela olindele ukuwubona. Izibonelo zifaka ukunciphisa imisebenzi yokuhlinzeka ehlulekayo noma ukusiza amakhasimende amasha amaningi aqede ukusetha.
Beka usuku lokubuyekeza kanye nombandela wokumisa. Ungathengi ngesikhathi esisodwa iseva enkulu, uqashe abasebenzi bokweseka futhi wethule izikhangiso ezintsha ngaphandle kokuba ubufakazi obuzimele bugunyaza izindleko ngayinye. Ukuhlola okugxile kwenza umphumela ube lula ukuwuhumusha.
Before you move on
Khula ngokusekelwe ezinqumweni ezibonakalisiwe nasezimalini ezichazwe ngokucacile. I-MRR iyimali engenayo ephindaphindwayo ngaphambi kwezindleko, hhayi inzuzo; izilinganiso zokutholwa kwamakhasimende nenani lesikhathi sokuphila kuncike ekucabangeni kwazo. Amakhasimende amaningi awusizo kuphela lapho ungakwazi ukufeza isithembiso ngendlela esimeme.
Imithombo nokufunda okwengeziwe
Kuthathwe ku-Sifundo 13 sokuqala: Ukwandisa Isikali. I-FitSite yibhizinisi eliyisibonelo elisetshenziselwa ukufunda, hhayi indaba yempumelelo yekhasimende. Izibalo ezisetshenzisiwe ziyizibalo eziyisibonelo ezivela kumhlahlandlela wokuqala, lapho imali engenayo ephindaphindwayo neyesikhathi esisodwa ihlukanisiwe. Izinketho zengqalasizinda kufanele ziqinisekiswe ngokumelene nomthwalo wakho womsebenzi kanye nemibhalo yomhlinzeki.