ISOMO RYA 13 / 14 · AMASOMO Y’UBUCURUZI Y’UBUNTU
Kwamamaza kwiyongera bizana inshingano ndetse n’amafaranga yinjira. Mbere yo kongera urujya n’uruza, imikorere cyangwa umubare w’abagize itsinda, sobanukirwa igice cy’ubucuruzi kiri kugabanya itangwa ryizewe muri iki gihe. Teza imbere iyo mbogamizi kandi upime igisubizo.
Ku musozo: menya imbogamizi yawe iriho ubu, bara umubare muto w’ibipimo by’ingirakamaro, kandi uhitemo igerageza rimwe ryo guteza imbere rishingiye ku bimenyetso.
Koresha imibare ifite ibisobanuro bisobanutse
Amafaranga yinjizwa buri kwezi asubirwamo, cyangwa MRR, agaragaza amafaranga yinjizwa buri kwezi avuye ku kwiyandikisha gukomeza gukora. Tandukanya amafaranga yishyurwa inshuro imwe yo gutangiza na serivisi n’icyo gipimo. Huza uburyo ubara kwiyandikisha kw’umwaka mu buryo bumwe, kandi wandike uko ufata ibiciro byagabanyijwe, amafaranga yasubijwe n’amakonti atarishyura.
Impuzandengo y’amafaranga yinjizwa asubirwamo kuri buri konti ni MRR igabanyijwe n’umubare wa konti ziri gukora kandi zishyura wakoreshejwe muri icyo gihe. Si inyungu kuri buri mukiriya. Igipimo cy’abakiriya batakara gikurikirana abakiriya batakaye mu itsinda ryatangiye; igipimo cy’amafaranga yinjizwa asubirwamo atakara gikurikirana ayo mafaranga yatakaye kandi gishobora kugaragaza inkuru itandukanye iyo ingano za gahunda zitandukanye.
Ikiguzi cyo kubona umukiriya kigomba kugaragaza amafaranga y’igurisha n’ubucuruzi ushyiramo n’abakiriya bashya ubara. Kugereranya ikigereranyo gishingiye ku mafaranga yishyurwa gusa n’ikiguzi cyuzuye cy’indi nzira bitanga umusaruro uyobya. Andika ibitekerezo wibanzeho ku gihe cy’uwashinze ikigo, abakozi b’abakontrateri na komisiyo z’ubusabe.
Kora witonze urugero rwa FitSite
Fata urugero rw’ivangavanga rwa konti zitangwa n’inkomoko: konti 30 za Starter ku $49, konti 15 za Growth ku $99, na konti eshanu za Pro ku $199 buri kwezi. Amafaranga y’ibanze yinjizwa buri kwezi ava mu biyandikishije ni $1,470 + $1,485 + $995 = $3,950. Ibi biciro ni ibyifashishwa mu kwigisha, si ibiciro by’isoko bisabwa.
Niba abo bakiriya bamwe banishyura $500 buri kwezi ku nyongera zisubirwamo, MRR yose iba $4,450 kandi impuzandengo y’amafaranga yinjira asubirwamo kuri konti imwe iba $89. Niba ahubwo ayo $500 aturuka ku kazi ko gutangiza gikorwa rimwe gusa, MRR iguma ari $3,950 kandi impuzandengo y’amafaranga yinjira asubirwamo iba $79. Ibyiciro bihindura igipimo.
Nta na rumwe muri izi mbumbano zombi ari inyungu usigarana. Kuramo amafaranga y’ubwishyu, ayo gucumbikira serivisi, ayo kohereza imeri, ubufasha, porogaramu, kubona abakiriya, ubuyobozi n’ibindi biciro bikurikizwa igihe usuzuma inyungu. Shyiramo n’akazi ukora ubwawe kugira ngo ubucuruzi butagaragara nk’ubwo bwunguka gusa kubera ko umurimo wawe ufatwa nk’uw’ubuntu.
Niba abakiriya babiri mu 50 batangiye bahagaritse serivisi mu kwezi, igipimo cy’abakiriya batakara ni 4%. Uburyo bwihuse bwo kugabanya rimwe kuri icyo gipimo butanga igitekerezo cy’amezi 25, ariko bushingiye ku kwibwira ko igipimo cyo gutakaza abakiriya gihamye n’uko umubare w’abakiriya woroshywe. Si ubuhanuzi bwizewe bushingiye ku byagaragaye mu kwezi kumwe gusa gufite umubare muto w’ibyabonetse.
Hitamo amatsinda yagaragajwe: shyira abakiriya mu matsinda ukurikije igihe batangiriye, hanyuma ukurikirane uko baguma, inyungu zisubiramo n’ibiciro byo gutanga serivisi uko igihe kigenda. Niba ukoresheje icyitegererezo cy’agaciro k’ubuzima bw’umukiriya, garagaza ibyo gishingiraho kandi utandukanye agaciro k’amafaranga yinjira n’umusanzu usigara nyuma y’ibiciro bya serivisi. Ntukoreshe umubare usa n’uwuzuye neza kugira ngo wemeze gukoresha amafaranga udashobora kugaruza.
Gereranya imbogamizi nyayo y’ibikorwaremezo
Reba ubunararibonye bw’abakiriya n’imikorere ya sisitemu hamwe. Impapuro zitinda zishobora guterwa n’ikibazo runaka, API y’undi muntu, amashusho manini, imirimo ikorwa inyuma cyangwa umutungo udahagije. Seriveri nini kurushaho ishobora gukemura ikibazo kimwe ariko ikareka ikindi kidahindutse.
Nta tegeko rusange rivuga ko imbuga ijana cyangwa CPU ku kigero cya mirongo irindwi ku ijana bisobanuye ko igihe kigeze cyo kuzamura serivisi. Umutwaro w’akazi urahinduka bitewe n’urujya n’uruza rw’abasura, porogaramu zongerwa, amakuru n’umubare w’ibikorwa bikorerwa icyarimwe. Pima ibihe bisanzwe byo gusubiza, ibisabwa byanze, ububiko bwa memory, ububiko bwo kubikamo n’imirongo y’imirimo ikorwa inyuma, hanyuma ukore iperereza ku kibazo kibangamiye imikorere.
Ku rwego rwa WordPress rudategetswe, tekereza ku kubika mu bubiko bw’igihe gito impapuro n’ibintu, gutanga dosiye zihamye, imirimo ya baze de donnee n’ububiko bw’itangazamakuru gusa nyuma yo gusuzuma imiterere y’akazi. Genzura ko kubika mu bubiko bw’igihe gito bidashyira ahagaragara impapuro zihariye za konti cyangwa ngo bibangamire kwishyura. Gerageza impinduka ukoresheje imirimo ihagarariye abakiriya.
Niba kwimura ari ngombwa, teganya guhuza amakuru, kubika kopi y’inyongera, kugenzura, inzira yo gusubira inyuma no kumenyesha abakiriya. Gerageza kwimura mbere yo kuguteganya. Iyandikwa rishya, kohereza dosiye no kwishyura bishobora gukomeza guhindura amakuru mu gihe cyo kwimura; fata umwanzuro w’uko izo mpinduka zizakemurwa.
Hindura inzira ihamye ikorwe n’ikoranabuhanga
Andika intambwe z’ikorwa rikozwe n’intoki mbere yo kurisiga rikorewe na porogaramu. Ikorwa ryikoresha ryizewe rikenera ikiriritse, amakuru akenewe, igisubizo gitegerejwe, ushinzwe ibibazo bibaye ndetse n’uburyo bwo kwirinda ibikorwa bisubirwamo. Tangira n’amatangazo yo mu rwego rw’imbere afite ibyago bike mbere yo kwikoresha impinduka ku kwishyuza cyangwa ku burenganzira bwo kwinjira.
Urugero rwa mbere rw’ingirakamaro ni ukumenyesha itsinda ry’ubufasha igihe umukiriya utangiye kwishyura atararangiza igikorwa cya mbere. Ubutumwa bugomba kuba bukubiyemo gusa amakuru itsinda ry’ubufasha rikeneye. Emeza inshuro bushobora koherezwa n’uburyo bwo guhagarika ibyibutsa igikorwa kimaze kurangira.
Webhooks n’ibikoresho byo kwihuza bishobora guhuza Ultimate Multisite cyangwa indi porogaramu ya SaaS na sisitemu z’imikorere. Genzura ibikorwa bishyigikiwe n’ukwemeza umwirondoro ku iyinjizwamo ryawe. Gerageza kongera kugerageza no kwakira ibyoherejwe byisubiramo; kwakira igikorwa kimwe inshuro ebyiri ntibigomba gukora konti ebyiri z’abakiliya cyangwa ibihembo bibiri.
Teganya inzira y’umuntu ku bibazo bidasanzwe. Imeri yo kwemeza ko ubutumwa bwakiriwe ishobora guhumuriza umukiliya ko ikibazo cye cyageze, ariko ntigomba kumwereka ibinyoma ko hari uwagikemuye. Ongera usuzume ubutumwa bwikora igihe igicuruzwa cyangwa serivisi z’ubufasha bihindutse.
Ongera agaciro kuri buri mukiliya mu buryo buboneye
Tanga urwego rwo hejuru igihe inyungu zarwo zihuye n’akazi k’umukiriya. Serivisi z’inyongera nko gutangiza, amahugurwa cyangwa igishushanyo zishobora kwinjiza amafaranga, ariko na zo zitwara ubushobozi. Zigenere igiciro kandi uziteganyirize igihe nk’inshingano nyazo zo gutanga serivisi aho kuzifata nk’izamurwa ridafite ikiguzi.
Kwishyura buri mwaka bishobora guhindura igihe amafaranga abonekera, ariko ubwishyu bw’umwaka si inyungu zose zimaze kwinjizwa ku munsi wa mbere. Uracyafite inshingano yo gutanga serivisi wasezeranyije mu gihe cy’iyandikwa. Banza ugereranye igabanywa ry’ibiciro, imyitwarire yo kongera iyandikwa n’ikiguzi cyo gutanga serivisi mbere yo gushishikariza abakiriya guhindura uburyo.
Mu gihe uhindura ibiciro, genzura uburyo amasezerano asanzwe azakemurwa kandi ubimenyeshe mu buryo busobanutse mbere y’uko impinduka zitangira gukurikizwa. Kugumisha ibiciro bisanzweho iteka ni politiki imwe ishoboka, si itegeko rusange. Irinde gusezeranya amabwiriza ahoraho utarasuzuma.
Ongeraho abantu aho akazi kabisaba
Kurikirana imirimo itinza abakiriya cyangwa ikakubuza kunoza igicuruzwa. Bitewe n’ahari imbogamizi, inzobere mu gutanga ubufasha, umwanditsi cyangwa umuhanga mu by’ishusho ashobora kuba ari we wa mbere ukenewe. Mbere yo guha umuntu akazi cyangwa kugirana na we amasezerano, sobanura umusaruro utegerejwe, imipaka y’uburenganzira bwo kugera ku makuru n’uburyo inshingano zizahererekanywa.
Andika imirimo isanzwe kandi uteganye umwanya wo guhugura no gusuzuma. Guha undi muntu inshingano z’ikorwa ridatunganye ntibihita birigira iryizewe. Reba ikiguzi cyose n’ibikubiye mu bwishingizi bisabwa, kandi wemeze ko hari ugikomeza kubazwa inshingano igihe umushoramari wo hanze atabonetse.
Simbuza intego zagennye z’umubare w’abakiliya ibyemezo bishingiye ku bimenyetso. Serivisi igoye ishobora gukenera ubufasha ku bakiliya icumi; iyoroheje kurushaho ishobora gukorera abakiliya benshi cyane ifite itsinda rito. Ubushobozi, ibisubizo abakiliya babona, inyungu n’amafaranga ahari ni byo bigena intambwe ikurikira.
Imyitozo yawe: hitamo ikintu kimwe kigomba kunozwa
Kora urupapuro rwa buri kwezi rwerekana amafaranga yinjira asubirwamo, amafaranga yinjira inshuro imwe, konti zikora, abakiliya batakaye bo mu itsinda ryatangiye, amafaranga yakoreshejwe mu gushaka abakiliya n’ibiciro byo gutanga serivisi. Ongeraho ibisobanuro bigufi iruhande rwa buri gipimo.
Ongera ubare urugero rwa FitSite inshuro ebyiri: rimwe harimo inyongera zisubirwamo, ubundi harimo akazi ko gutegura gakorwa rimwe. Sobanura impamvu amafaranga yakiriwe na MRR bishobora gutandukana nubwo amafaranga yabitswe muri banki ari amwe.
Hitamo inzitizi imwe yagaragaye. Sobanura ibimenyetso, igikorwa gito cyo kuyikemura, ingengo y’imari yacyo n’igisubizo uteganya kuzabona. Ingero zirimo kugabanya imirimo yo guteganya yanze cyangwa gufasha abakiriya bashya benshi kurangiza igenamiterere.
Shyiraho itariki yo gusuzuma n’igisabwa cyo guhagarika. Ntugure seriveri nini kurushaho, ngo uhange abakozi bo gutanga ubufasha kandi utangize kwamamaza gushya icyarimwe, keretse niba hari ibimenyetso byigenga byemeza buri kiguzi. Igerageza ryibanda ku kintu kimwe ryoroshya gusobanura ibisubizo.
Mbere y’uko ukomeza
Tangira ku mbogamizi zigaragara n’ubukungu busobanuwe neza. MRR ni amafaranga yinjira asubirwamo mbere yo gukuramo ibiciro, si inyungu; ibigereranyo by’ikiguzi cyo kubona abakiriya n’agaciro k’umukiriya mu gihe cyose amara bishingiye ku byo byibwirwaho. Abakiriya benshi bagira akamaro gusa iyo ushobora kubagezaho ibyo wababasezeranyije mu buryo burambye.
Inkomoko n’ibindi byo gusoma
Byahinduwe bishingiye kuri Isomo rya 13 ry’umwimerere: Kwaguka. FitSite ni ubucuruzi bw’icyitegererezo bukoreshwa mu kwiga, si inkuru y’intsinzi y’umukiliya. Imibare yakorewe ni imibare y’icyitegererezo ikomoka ku buyobozi bw’umwimerere, aho amafaranga yinjira agaruka n’ayinjira inshuro imwe yatandukanyijwe. Amahitamo y’ibikorwa remezo agomba kugenzurwa hashingiwe ku buremere bw’imirimo yanyu n’inyandiko z’umwitangabikorwa wanyu.