AKORANGA 13 / 14 · AKORANGA PAKIHI KOREUTU
Ka tāpiri te tipu i te haepapa me te whiwhinga moni hoki. I mua i te whakapiki i te rerenga manuhiri, ngā āhuatanga, te rahi rānei o te tīma, mārama ai ko tēhea wāhanga o te pakihi e whakawhāiti ana i te tuku ratonga pono i tēnei wā. Whakapai ake i taua here, ā, inea te hua.
Hei te mutunga: tautuhia tō ārai matua o nāianei, tātaihia tētahi huinga iti o ngā ine whaihua, ā, kōwhiria tētahi whakamātau whakatipu e hāngai ana ki ngā taunakitanga.
Whakamahia ngā tau me ngā whakamāramatanga mārama
Ko te moni whiwhi auau ā-marama, arā ko te MRR, e whakaatu ana i te moni whiwhi hohe mai i ngā ohaurunga auau i runga i te kaupapa ā-marama. Wehea ngā utu tatūnga kotahi-anake me ngā ratonga i taua inenga. Whakaritea ōrite ngā ohaurunga ā-tau, ā, tuhia hoki me pēhea tō whakahaere i ngā hekenga utu, ngā whakahokinga moni, me ngā pūkete kāore anō kia utua.
Ko te toharite o ngā moni whiwhi auau mō ia pūkete ko te MRR kua wehea ki te tokomaha o ngā pūkete utu hohe i whakamahia mō taua wā. Ehara tēnei i te hua mō ia kiritaki. Ka aroturuki te hekenga kiritaki i ngā kiritaki i ngaro mai i te rōpū tīmatanga; ka aroturuki te hekenga moni whiwhi i ngā moni whiwhi auau i ngaro, ā, tērā pea he kōrero rerekē ka puta ina rerekē ngā rahi o ngā mahere.
Me whakaatu te utu whiwhi kiritaki ko ēhea utu hoko me ngā utu hokohoko ka whakaurua e koe, ā, ko ēhea kiritaki hōu ka tatauria e koe. Ko te whakataurite i tētahi whakatau tata moni ukauka anake ki te utu kapi katoa o tētahi atu hongere ka puta he hua whakapohehe. Tuhia ngā whakapae mō te wā o te kaiwhakatū, ngā kaikirimana, me ngā kōmihana tuku tohutohu.
Āta mahia te tauira FitSite
Tangohia te ranunga tauira a te pūtake: e 30 ngā pūkete Tīmatanga i te $49, e 15 ngā pūkete Whakawhanake i te $99, me ngā pūkete Pro e rima i te $199 ia marama. Ko tā rātou moni whiwhi ohaurunga ā-marama taketake he $1,470 + $1,485 + $995 = $3,950. He whakapae whakaako ēnei utu, ehara i te utu mākete e taunakitia ana.
Mēnā ka utu hoki aua kiritaki anō i te $500 mō ngā tāpiringa ā-marama e tāruarua ana, ko te tapeke MRR he $4,450, ā, ko te toharite o te whiwhinga moni tāruarua mō ia pūkete he $89. Engari mēnā ko taua $500 nō ngā mahi whakatū kotahi-anake, ka noho tonu te MRR ki te $3,950, ā, ko te toharite tāruarua he $79. Ka panoni te whakarōpūtanga i te ine.
Ehara tētahi o ngā tapeke i te moni whiwhi ka haria ki te kāinga. Tangohia ngā utu tukatuka utu, te hautū, te tuku īmēra, te tautoko, te pūmanawa, te hoko kiritaki, te whakahaere me ērā atu utu whaitake ina aromatawai ana i te whai hua. Whakaurua hoki ngā mahi ka mahia e koe ake kia kore ai te pakihi e whai oranga nā te mea ka whakaarohia he kore utu tō mahi.
Mēnā ka whakakorehia e tokorua o ngā kiritaki tīmatanga 50 i tētahi marama, ko te 4% te hekenga kiritaki. Ko te pokatata o te whakawehe i te tahi ki taua auau e tohu ana kia 25 marama, engari e whakapae ana he pūmau te hekenga, ā, he taupori kiritaki kua whakangāwaritia. Ehara tēnei i te matapae whaitake i takea mai i te marama kotahi iti o ngā kitenga.
Me aro ki ngā kāhui kua mātakina: whakarōpūhia ngā kiritaki mā te wā i tīmata ai rātou, kātahi ka whai i te pupuritanga, te whiwhinga auau, me ngā utu tuku ratonga i roto i te wā. Ki te whakamahi koe i tētahi tauira uara mō te roanga o te oranga, whakaaturia ōna whakapae, ā, wehewehea te uara whiwhinga mai i te takoha whai muri i ngā utu ratonga. Kaua e whakamahi i tētahi nama āhua pū hei whakatika i te whakapau moni kāore e taea e koe te whakahoki mai.
Whakanuia te herenga hanganga tūturu
Tirohia ngātahitia te wheako kiritaki me te whanonga o te pūnaha. Tērā pea nā tētahi uiui motuhake, nā tētahi API tuatoru, nā ngā atahanga nui, nā ngā mahi papamuri, nā te kore rānei o ngā rauemi e rahi ngā whārangi pōturi. Tērā pea ka āwhina tētahi tūmau nui ake i tētahi raruraru, engari ka noho tonu tētahi atu kāore i panoni.
Kāore he ture whānui e mea ana ko te kotahi rau pae, ko te whitu tekau ōrau rānei o te PTM te tohu kua tae ki te wā ki te whakahou ake. Ka rerekē te kawenga mahi i runga i te hokohoko, ngā mono, ngā raraunga me te tukutahitanga. Inehia ngā wā whakautu māngai, ngā tono i rahua, te mahara, te rokiroki me ngā rarangi mahi papamuri, kātahi ka tirohia te ārai.
Mō te ara WordPress kōwhiringa, whakaarohia te keteroki whārangi me te keteroki ahanoa e tika ana, te tuku rawa pūmau, te mahi pātengi raraunga me te rokiroki pāpāho, engari whai muri anake i te aromatawai i te kawenga mahi. Tirohia kia kore ai te keteroki e whakaatu i ngā whārangi motuhake mō tētahi pūkete, e whakararuraru rānei i te tukanga utu. Whakamātauria ngā panonitanga ki ngā mahi a ngā kiritaki e tohu ana i te whakamahinga tūturu.
Mēnā e tika ana he hekenga, whakamaheretia te tukutahitanga raraunga, te tārua, te manatoko, tētahi ara whakahoki whakamuri me te whakawhitiwhiti kōrero ki ngā kiritaki. Whakaharatauria te nekehanga i mua i te whakarite wā mōna. Ka taea tonu e ngā rēhitatanga hou, ngā tukunga ake me ngā utunga te whakarerekē raraunga i te wā o te nekehanga; whakatauria me pēhea te whakahaere i aua panonitanga.
Whakaaunoa i tētahi tukanga pūmau
Tuhia he tukanga ā-ringa i mua i te whakaaunoa. Me whai pūwhakakā, mōhiohio e hiahiatia ana, putanga e tūmanakohia ana, he tangata whai kawenga mō ngā hapa, me tētahi ara hei karo i ngā mahi tārite kia pono ai te whakaaunoa. Tīmata ki ngā whakamōhiotanga ā-roto iti mōrearea i mua i te whakaaunoa i ngā panonitanga ki te nama utu, ki te urunga rānei.
Ko tētahi tauira tuatahi whaihua ko te whakamōhio i te tīma tautoko ina kāore anō tētahi kiritaki kātahi anō ka tīmata te utu ki te whakaoti i te mahi tuatahi. Me whakauru ki te karere ko ngā pārongo anake e hiahiatia ana e te tīma tautoko. Whakatauria te auautanga e taea ai te tuku, me te āhua e whakamutua ai ngā whakamaumahara ina oti te mahi.
Ka taea e ngā webhook me ngā taputapu whakaurunga te hono i a Ultimate Multisite, i tētahi atu taupānga SaaS rānei, ki ngā pūnaha whakahaere. Manatokohia ngā takunetanga e tautokona ana me te motuhēhēnga mō tāu tāutanga. Whakamātauria ngā nganatanga anō me ngā tukunga tāruarua; kia kaua te whiwhi i taua takunetanga kia rua e waihanga i ngā pūkete kiritaki e rua, i ngā utu e rua rānei.
Puritia he ara mā te tangata mō ngā okotahi. Ka taea e tētahi īmēra whakamōhio te whakatau i te ngākau o te kiritaki kua tae mai tētahi tono tautoko, engari kaua e whakapohehe kua whakatauhia kētia e tētahi tangata. Arotakengia ngā karere aunoa ina panoni te hua, te whānuitanga rānei o te tautoko.
Whakanuia te uara mō ia kiritaki i runga i te haepapa
Tukuna he taumata teitei ake ina hāngai ōna painga ki ngā mahi a te kiritaki. Ka taea e ngā ratonga tāpiri pērā i te whakatū, te whakangungu, te hoahoa rānei te whakaputa moni whiwhi, engari ka pau hoki te āheinga. Whakatakotoria he utu, he wātaka hoki mō ēnei hei herenga tuku tūturu, kaua hei whakamohoa koreutu.
Ka taea e te nama ā-tau te whakarerekē i te wā e tae mai ai te moni, engari ehara te utu ā-tau i te hua katoa kua whiwhihia i te rā tuatahi. Kei te nama tonu koe ki te whakarato i te ratonga i oati ai puta noa i te wā o te ohaurunga. Whakatauira i ngā hekenga utu, te whanonga whakahou, me ngā utu tuku ratonga i mua i te whakatenatena i ngā kiritaki kia huri.
Ina whakarerekē i ngā utu, whakatauria me pēhea te whakahaere i ngā whakaaetanga o nāianei, ā, kia mārama te whakawhiti kōrero i mua i te mana o te whakarerekētanga. Ko te pupuri tonu i ngā utu o nāianei mō ake tonu atu tētahi kaupapa here pea, ehara i te ture whānui. Kaua e oati i ngā tikanga pūmau kāore anō kia arotakehia e koe.
Tāpirihia he tāngata ki ngā wāhi e tika ana i runga i te nui o te mahi
Aroturukihia ngā mahi e whakaroa ana i ngā kiritaki, e ārai rānei i a koe kia kore e whakapai ake i te hua. Tērā pea ko tētahi mātanga tautoko, kaituhi, kaihoahoa rānei te tāpiritanga whaihua tuatahi, i runga anō i te pounamuārai. Whakatauhia te putanga, ngā rohe āheitanga me te tukunga mahi i mua i te kimi kaimahi, i te kirimana rānei.
Tuhia ngā mahi auau, ā, whakaritea he wāhi mō te whakangungu me te arotake. Mā te tuku ki waho i tētahi tukanga rangirua e kore e noho pono aunoa. Tirohia te katoa o te utu me te whānuitanga o te kapinga e hiahiatia ana, ā, me whakarite kia noho haepapa tonu tētahi tangata ina kāore tētahi kirimana e wātea ana.
Whakakapia ngā paearu tau-kiritaki pūmau ki ngā whakatau e hāngai ana ki ngā taunakitanga. Tērā pea me āwhina tētahi ratonga matatini i te tekau kiritaki; tērā pea ka taea e tētahi māmā ake te manaaki i te tokomaha ake mā tētahi tīma iti. Mā te āheinga, ngā putanga kiritaki, te tawhē, me te moni ukauka e whakatau te hikoinga whai muri.
Tō mahi: kōwhiria tētahi here hei whakapai ake
Hangaia he ripanga ā-marama e whakaatu ana i te moni whiwhi auau, te moni whiwhi kotahi-anake, ngā pūkete hohe, ngā kiritaki i ngaro mai i te rōpū tīmatanga, ngā whakapaunga whiwhi kiritaki me ngā utu whakarato. Tāpirihia he whakamāramatanga poto ki te taha o ia inenga.
Tātaihia anō te tauira FitSite kia rua ngā wā: kotahi me ngā tāpiringa auau, kotahi me te mahi whakatū ā-kotahi. Whakamāramahia he aha i rerekē ai te moni kua kohia me te MRR ahakoa he ōrite te moni tāpui ki te pēke.
Kōwhiria tētahi ārai kua kitea. Whakaahuatia ngā taunakitanga, tētahi wawaotanga iti, tōna tahua, me te hua e tūmanako ana koe kia kitea. Hei tauira, ko te whakaiti i ngā mahi whakarato i rahua, ko te āwhina rānei kia tokomaha ake ngā kiritaki hōu e whakaoti i te tatūnga.
Whakaritea he rā arotake me tētahi tikanga whakamutunga. Kaua e hoko tūkotahi i tētahi tūmau nui ake, e utu kaimahi tautoko, e whakarewa pānuitanga hou rānei, mēnā kāore he taunakitanga motuhake hei whakatika i ia whakapaunga. Mā tētahi whakamātau arotahi ka māmā ake te whakamārama i te hua.
I mua i tō haere tonu
Whakanuia mai i ngā herenga kua kitea me ngā āhuatanga ōhanga kua tautuhia māriretia. He moni whiwhi mata auau te MRR, ehara i te hua; ka whakawhirinaki ngā whakatau tata mō te whiwhinga kiritaki me te uara ā-ora ki ō rātou whakapae. Ka whai hua ake ngā kiritaki tokomaha ina taea e koe te whakatutuki tōtika, toitū hoki i te oati.
Ngā pūtake me ngā pānuitanga anō
He mea urutau mai i te Akoranga 13 taketake: Te Whakawhānui Ake. He pakihi whakaahua a FitSite e whakamahia ana mō te ako, ehara i te kōrero angitu a tētahi kiritaki. Ko ngā tatauranga kua mahia he tātai whakaatu mai i te aratohu taketake, kua wehea ngā moni whiwhi auau me ngā moni whiwhi kotahi-anake. Me manatoko ngā kōwhiringa hanganga ki tō ake kawenga mahi me ngā tuhinga a te kaiwhakarato.