CHIDZIDZO 13 / 14 · KOSI YEBHIZINESI YEMAHARA
Kukura kunowedzera mutoro pamwe chete nemari inowanikwa. Usati wawedzera kushanyirwa, maficha kana kukura kwechikwata, nzwisisa kuti ndechipi chikamu chebhizinesi chiri kukanganisa kuendeswa kwebasa kwakavimbika parizvino. Vandudza chinokanganisa ichocho uye yera mugumisiro.
Pakupera: ziva chinokutadzisa parizvino, verenga boka diki remayero anobatsira, uye sarudza imwe ongororo yekukura yakavakirwa pauchapupu.
Shandisa nhamba dzine tsananguro dzakajeka
Mari inodzokororwa pamwedzi, kana kuti MRR, inoratidza mari inowanikwa kubva kuzvinyoreso zvinodzokororwa zviri kushanda pahwaro hwemwedzi. Patsanura mari dzenguva imwe chete dzekugadzirisa nemasevhisi pachiyero ichocho. Gadzirisa zvinyoreso zvegore negore nenzira yakafanana, uye nyora mabatiro aunoita zvideredzo, kudzorerwa kwemari nemaakaundi asina kubhadhara.
Avhareji yemari inodzokororwa pamwedzi paakaundi imwe neimwe iMRR yakakamurwa nehuwandu hweakaundi dziri kushanda dzinobhadhara dzakashandiswa panguva iyoyo. Haisi purofiti pamutengi. Customer churn inotevera vatengi vakarasika kubva muboka rekutanga; revenue churn inotevera mari inodzokororwa yakarasika uye inogona kuratidza nyaya yakasiyana kana hukuru hwezvirongwa huchisiyana.
Mari yekuwana mutengi inofanira kutaura kuti ndeipi mari dzekutengesa nekushambadzira dzamunosanganisira uye kuti ndevapi vatengi vatsva vamunoverenga. Kuenzanisa fungidziro yemari chete nemutengo wakazara weimwe nzira kunopa mhedzisiro inotsausa. Nyora fungidziro pamusoro penguva yevavambi, makondirakiti nemakomisheni ekutumira vamwe.
Shanda nemuenzaniso weFitSite nokungwarira
Tora musanganiswa wemuenzaniso wekwakabva: maakaundi eStarter 30 pa$49, maakaundi eGrowth 15 pa$99 uye maakaundi ePro mashanu pa$199 pamwedzi. Mari yavo yekutanga yekunyorera pamwedzi i$1,470 + $1,485 + $995 = $3,950. Mitengo iyi ifungidziro dzekudzidzisa, kwete mitengo yemusika inokurudzirwa.
Kana vatengi vamwechete ivavo vakabhadharawo $500 muzviwedzero zvinodzokororwa pamwedzi, MRR yose inosvika $4,450 uye avhareji yemari inodzokororwa paakaundi imwe neimwe i$89. Kana iyo $500 ichibva pabasa rekugadzira rekamwe chete, MRR inoramba iri $3,950 uye avhareji inodzokororwa i$79. Kurongwa kwayo kunochinja chiyero.
Hapana kana imwe yemari yose iyi imari yaunosara nayo mushure mekubviswa. Bvisa mari dzekubhadhara, dzekuhostinga, dzekutumira maemail, dzerutsigiro, dzesoftware, dzekuwana vatengi, dzekutonga, nedzimwe mari dzinoshanda pakuyera pundutso. Sanganisirawo basa raunoita iwe pachako kuitira kuti bhizinesi risaratidzike serinogoneka chete nokuti basa rako riri kutorwa seremahara.
Kana vatengi vaviri pavatengi 50 vekutanga vakanzura mumwedzi, kupera kwevatengi kuri 4%. Nzira yekukurumidza yekupatsanura imwe nechiyero ichocho inoratidza mwedzi 25, asi inofungidzira kupera kwakagadzikana uye huwandu hwevatengi hwakarerutswa. Haisi fungidziro yakavimbika inobva pamwedzi mumwe mudiki wezvakacherechedzwa.
Sarudza mapoka akacherechedzwa: rongedza vatengi zvichienderana nenguva yavakatanga, wozotevera kuchengetedzwa kwavo, mari inodzokororwa uye mari dzekuendesa mabasa nekufamba kwenguva. Kana ukashandisa muenzaniso wekukosha kwehupenyu hwemutengi, ratidza fungidziro dzawo uye patsanura kukosha kwemari inowanikwa kubva pamupiro wasara mushure memari dzebasa. Usashandise nhamba inoita seyakanyatsojeka kururamisa kushandisa mari yausingakwanisi kudzoreredza.
Wedzera chiyero chechinetso chaicho chezvivakwa
Tarisa ruzivo rwevatengi nemafambiro anoita sisitimu pamwe chete. Mapeji anononoka anogona kukonzerwa nekumbiro yakati, API yemumwe wechitatu, mifananidzo mikuru, mabasa ekumashure kana zviwanikwa zvisina kukwana. Sevha huru inogona kubatsira padambudziko rimwe chete ichisiya rimwe risina kuchinja.
Hapana mutemo unoshanda kwese wekuti masaiti zana kana makumi manomwe muzana eCPU zvinoreva kuti yava nguva yekuvandudza. Mutoro webasa unosiyana zvichienderana netraffic, mapulagini, data, uye kushanda panguva imwe chete. Yera nguva dzinomiririra dzekupindura, zvikumbiro zvakundikana, ndangariro, chengetedzo nemitsetse yebasa yekumashure, wozoferefeta chinokonzera kunonoka.
Panzira yeWordPress yekusarudza, funga nezvekuchengetwa kwemapeji nezvinhu muchechi, kuendeswa kwezvinhu zvisingachinji, basa redhatabhesi nekuchengetwa kwemidhiya chete mushure mekuongorora mutoro webasa. Tarisa kuti caching haiburitse mapeji anoenderana neakaundi yemunhu kana kukanganisa kubhadhara pakutenga. Edza shanduko uchishandisa mabasa anomiririra anoitwa nevatengi.
Kana kutamisa kuchidikanwa, ronga kuyananiswa kwedata, kuchengetedza kopi, kuongorora, nzira yekudzosera shure uye kutaurirana nevatengi. Dzidzira kutama uku usati waruronga. Kunyoresa kutsva, kuisa mafaera uye kubhadhara zvinogona kuramba zvichichinja data panguva yekutama; sarudza kuti shanduko idzodzo dzichagadziriswa sei.
Otomatisa maitiro akatsiga
Nyora pasi maitiro ekuita nemaoko usati waaita otomatiki. Otomesheni yakavimbika inoda chinotanga kuitiswa, ruzivo runodiwa, mhedzisiro inotarisirwa, munhu anoona nezvekukundikana, uye nzira yekudzivirira zviito zvinodzokororwa. Tanga nezviziviso zvemukati zvine njodzi shoma usati waita otomatiki shanduko pakubhadharisa kana pakuwana mvumo.
Muenzaniso wekutanga unobatsira ndewekuzivisa timu yerutsigiro kana mutengi achangotanga kubhadhara asati apedza basa rekutanga. Meseji inofanira kusanganisira chete ruzivo runodiwa nechikwata cherutsigiro. Sarudzai kuti ingatumirwa kakawanda sei uye kuti zviyeuchidzo zvimiswa sei kana basa rapera.
Mawebhook nematurusi ekubatanidza zvinogona kubatanidza Ultimate Multisite kana imwe SaaS application kumasisitimu ekushanda. Simbisa zviitiko zvinotsigirwa uye nzira yekusimbisa chitupa pakuiswa kwako. Edza kuedzazve nekutumirwa kwakapetwa; kugamuchira chiitiko chimwe chete kaviri hakufaniri kugadzira maakaundi maviri evatengi kana mibairo miviri.
Chengetai nzira yekuti munhu apindire pazvisiri zvenguva dzose. Imeyili yekusimbisa kugamuchirwa inogona kuvimbisa mutengi kuti chikumbiro chasvika, asi haifaniri kureva zvenhema kuti mumwe munhu achigadzirisa. Ongororai mameseji anozvitumira ega kana chigadzirwa kana rubatsiro rwetsigiro zvachinja.
Wedzerai kukosha pamutengi mumwe nemumwe zvine hungwaru
Ipa chikamu chepamusoro apo mabhenefiti acho anoenderana nebasa remutengi. Masevhisi ekuwedzera akadai sekugadzira pekutanga, kudzidzisa kana dhizaini anogona kuunza mari, asi anoshandisawo kugona kushanda. Aise mutengo uye aronge se zvipikirwa chaizvo zvekupa basa, pane kuabata sekusimudzira kusingabhadhari.
Kubhadharisa kwegore negore kunogona kuchinja nguva yekupinda kwemari, asi muripo wegore rose hausi purofiti yose yawana pazuva rekutanga. Uchiri nechikwereti chekupa sevhisi yawakavimbisa munguva yekunyorera. Enzanisira zvideredzwa, maitiro ekuvandudza kunyoresa nemitengo yekuendesa usati wakurudzira vatengi kuchinja.
Paunenge uchichinja mitengo, sarudza mabatirwo achaitwa zvibvumirano zviripo uye taurirana zvakajeka shanduko isati yatanga kushanda. Kuchengeta mitengo iripo zvachose ndeimwe nzira inogona kushandiswa, kwete mutemo unoshanda kwese kwese. Dzivisa kuvimbisa zvirevo zvechigarire zvausati waongorora.
Wedzerai vanhu panodiwa nebasa
Tevera basa rinononotsa vatengi kana rinokutadzisa kuvandudza chigadzirwa. Nyanzvi yerutsigiro, munyori kana mugadziri wemagadzirirwo angava wedzero yekutanga inobatsira, zvichienderana nechivhariso chiri kukanganisa kufamba kwebasa. Tsanangura mhedzisiro inotarisirwa, miganhu yekuwana, uye kupihwa kwebasa kune mumwe usati wahaya kana kuita kondirakiti.
Nyora mabasa anowanzoitwa uye ipa nzvimbo yekudzidziswa nekuongorora. Kuendesa kunze maitiro asina kujeka hakungoiti kuti avimbike pachako. Tarisa mutengo wose uye huwandu hwekuvharwa hunodiwa, uye uve nechokwadi chekuti pane mumwe munhu anoramba achizvidavirira kana kondirakiti asipo.
Tsiva zvinhanho zvakatarwa zvehuwandu hwevatengi nesarudzo dzinobva pahumbowo. Sevhisi yakaoma ingada rubatsiro painenge yava nevatengi gumi; iri nyore ingakwanisa kushandira vakawanda kupfuura ipapo nechikwata chidiki. Kugona kushanda, mhedzisiro yevatengi, purofiti nemari iripo ndizvo zvinotarisa danho rinotevera.
Chiitwa chako: sarudza chipingaidzo chimwe chekuvandudza
Gadzira pepa remwedzi nemwedzi rinoratidza mari inodzokororwa inopinda, mari inopinda yenguva imwe chete, maakaundi ari kushanda, vatengi varasika kubva muboka rekutanga, mari yakashandiswa kuwana vatengi uye mari dzekuendesa. Wedzera tsananguro pfupi parutivi pechiyero chega chega.
Verengazve muenzaniso weFitSite kaviri: kamwe uine ma-add-on anodzokororwa uye kamwe uine basa rekugadzirisa rinoitwa kamwe chete. Tsanangura kuti nei mari yakaunganidzwa neMRR zvichigona kusiyana kunyange hazvo mari yakaiswa mubhangi yakafanana.
Sarudza chipingamupinyi chimwe chakaonekwa. Tsanangura humbowo, kupindira kudiki, bhajeti racho nemhedzisiro yaunotarisira kuona. Mienzaniso inosanganisira kuderedza mabasa ekugovera asina kubudirira kana kubatsira vatengi vatsva vakawanda kupedzisa kugadzirisa.
Isa zuva rekuongorora uye mamiriro ekumisa. Usatenga sevha hombe, kuhaya vashandi vekutsigira nekutanga kushambadza kutsva panguva imwe chete kunze kwekunge humbowo hwakazvimirira huchipembedza mari imwe neimwe. Kuedza kwakanangana kunoita kuti mhedzisiro ive nyore kududzira.
Usati waenderera mberi
Kura uchibva pazvipingamupinyi zvakaonekwa uye pahupfumi hwakatsanangurwa zvakajeka. MRR imari yakazara inodzokororwa, kwete purofiti; fungidziro dzekuwana vatengi nekukosha kwavo kwehupenyu hwose dzinoenderana nezvavanofungidzira. Vatengi vakawanda vanobatsira chete kana uchikwanisa kuzadzisa vimbiso nenzira inoenderera.
Mabviro uye zvimwe zvekuverenga
Yakagadziridzwa kubva paChidzidzo chekutanga 13: Kuwedzera Kukura. FitSite ibhizinesi remuenzaniso rinoshandiswa pakudzidza, kwete nyaya yekubudirira kwemutengi. Nhamba dzakashandiswa pakuratidza muenzaniso kuverenga kwakatorwa mugwara rekutanga, mari inodzokororwa neyenguva imwe chete zvakaparadzaniswa. Sarudzo dzezvivakwa zvinotsigira tekinoroji dzinofanira kusimbiswa zvichienderana nebasa rako pachako nemagwaro emupi webasa.