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Lesson 6: The Signup Experience

The checkout flow is where interest becomes revenue. A confusing or generic signup process loses customers. A niche-specific flow that speaks their language and feels effortless converts them.

Where We Left Off​

FitSite has templates and plans configured. Now we build the registration and checkout experience that turns fitness studio owners into paying customers.

Understanding the Registration Flow​

Ultimate Multisite's checkout forms are fully customizable multi-step forms. For FitSite, we want a flow that:

  1. Feels like it was built for fitness businesses
  2. Collects only what is needed
  3. Gets the customer to a working site as fast as possible

See The Registration Flow for the full technical reference.

Designing the FitSite Checkout​

Navigate to Ultimate Multisite > Checkout Forms and create a new form.

Step 1: Plan Selection​

The first thing a fitness studio owner sees should be the plans, presented in terms they understand.

  • Add a Pricing Table field
  • Configure it to show all three FitSite plans
  • The plan descriptions you wrote in Lesson 5 appear here -- make sure they speak to fitness business needs, not technical features
Niche Language Matters

"1 GB storage" means nothing to a gym owner. "Everything you need for a professional studio website" means everything. Write plan descriptions in your customer's language.

Step 2: Template Selection​

After choosing a plan, the customer picks their starting template.

  • Add a Template Selection field
  • The available templates are filtered by the plan they selected (configured in Lesson 5)
  • Each template should have a preview image showing a fitness-specific design

Step 3: Account Creation​

Keep this minimal. Collect only:

  • Email address
  • Password
  • Studio/business name (this becomes their site name)

Do not ask for information you do not need at signup. Every extra field reduces conversions.

Step 4: Site Setup​

  • Site title: Pre-fill from the studio name entered in Step 3
  • Site URL: Auto-generate from the studio name (e.g., ironworks.fitsite.com)

Step 5: Payment​

  • Add the Payment field
  • Configure your payment gateway (Stripe is recommended for subscription billing)
  • If you created order bumps in Lesson 5, add an Order Bump field before the payment step

Step 6: Confirmation​

  • Customize the confirmation message with fitness-specific language
  • Example: "Your fitness studio website is being created. You will be redirected to your new site in a few seconds."

Adding a Period Selection Toggle​

If you set up price variations in your plans (monthly vs. annual), add a Period Selection field to the checkout form so customers can toggle between billing periods. See Checkout Forms for instructions.

Configuring Payment​

If you have not already set up a payment gateway:

  1. Navigate to Ultimate Multisite > Settings > Payment Gateways
  2. Follow the Stripe setup guide or your preferred gateway
  3. Test a complete checkout flow with a test payment

See Getting Paid for details on how payments flow to your account.

Testing the Flow​

Before moving on, complete a full test signup:

  1. Open the checkout form in an incognito/private browser window
  2. Select a plan
  3. Choose a template
  4. Create an account
  5. Complete payment (use test mode)
  6. Verify the site is created with the correct template

Check that:

  • Plan descriptions are clear and niche-specific
  • Template previews show fitness-appropriate designs
  • The site URL generates correctly from the studio name
  • Payment processes successfully
  • The customer lands on a working site with the selected template
  • Confirmation emails use fitness-specific language

The FitSite Network So Far​

FitSite Network
├── WordPress Multisite (subdomain mode)
├── Ultimate Multisite (configured)
├── Hosting with wildcard SSL + domain mapping
├── Site Templates (Studio Essential, Gym Pro, Fitness Chain)
├── Products (Starter, Growth, Pro + Order Bumps)
├── Checkout Flow
│   ├── Plan selection with niche-specific descriptions
│   ├── Template selection with fitness previews
│   ├── Minimal account creation
│   ├── Payment via Stripe
│   └── Fitness-specific confirmation
└── Ready for branding (next lesson)

What We Built This Lesson​

  • A multi-step checkout form tailored to fitness studio owners
  • Niche-specific language throughout the signup flow
  • Minimal friction -- only essential fields, fast path to a working site
  • Payment integration with test verification
  • A tested end-to-end flow from plan selection to working site

Next: Lesson 7: Making It Yours -- we white-label the platform and establish FitSite as a brand.