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Discovery Interview

The Discovery Interview is the first step in Theme Builder's design process. It gathers information about your site, business, and design preferences to create a personalized theme.

Overview​

The Discovery Interview guides you through a series of questions to understand your brand, target audience, and design goals. In version 1.16.0, the interview now includes a photo upload step that allows you to provide visual inspiration for your design.

Interview Steps​

1. Business Information​

  • Site name and tagline
  • Business type or industry
  • Primary business goals
  • Target audience description

2. Design Preferences​

  • Preferred color scheme
  • Design style (modern, classic, minimalist, playful, etc.)
  • Inspiration websites or brands
  • Must-have design elements

3. Photo Upload (New in v1.16.0)​

Upload one or more photos to influence the design direction:

Accepted Formats​

FormatExtensionDetails
JPEG.jpg, .jpegRecommended for photographs
PNG.pngSupports transparency
WebP.webpModern format, smaller file size
GIF.gifStatic images only (no animation)

File Requirements​

  • Maximum file size: 10 MB
  • Minimum dimensions: 400 × 300 pixels
  • Recommended dimensions: 1200 × 800 pixels or larger
  • Aspect ratio: Any ratio is acceptable

How Photos Influence Design Direction​

The photos you upload help Theme Builder understand:

  • Color palette — dominant colors are extracted and used in the theme
  • Visual style — modern, rustic, minimalist, vibrant, etc.
  • Mood and atmosphere — professional, creative, friendly, luxurious, etc.
  • Design elements — patterns, textures, and compositional styles
  • Typography inspiration — font styles that complement the visual theme

4. Content Structure​

  • Main pages needed (Home, About, Services, Contact, etc.)
  • Blog or news section required
  • E-commerce functionality needed
  • Special features or integrations

5. Review and Confirmation​

  • Summary of all provided information
  • Confirmation before design generation begins

Photo Upload Best Practices​

What to Upload​

  • Brand inspiration — logos, color swatches, or brand guidelines
  • Competitor sites — screenshots of sites you admire
  • Mood boards — collections of images representing your desired aesthetic
  • Product photos — if you have products to showcase
  • Team or office photos — for personal or professional branding
  • Lifestyle images — representing your target audience

What to Avoid​

  • Low-quality images — blurry or pixelated photos
  • Unrelated images — photos that don't represent your brand
  • Text-heavy images — screenshots with lots of text
  • Copyrighted material — ensure you have rights to use the images
  • Animated GIFs — only static images are processed

Tips for Best Results​

  1. Upload 2-3 images — multiple images provide better context
  2. Use high-quality photos — clear, well-lit images work best
  3. Include variety — mix of color, style, and subject matter
  4. Provide context — briefly describe why you chose each image
  5. Be specific — if you like a particular element, point it out

Design Direction Output​

After the Discovery Interview, Theme Builder generates:

  • Color palette — primary, secondary, and accent colors
  • Typography — font families for headings and body text
  • Layout style — spacing, alignment, and component arrangement
  • Visual elements — icons, patterns, and decorative elements
  • Mood board — visual representation of the design direction

Next Steps​

After completing the Discovery Interview:

  1. Review the generated design direction
  2. Provide feedback or request adjustments
  3. Proceed to the Design Direction step
  4. Theme Builder creates your custom theme