Lesson 3: Setting Up Your Network
Time to build. In this lesson you will install Ultimate Multisite and configure the foundation of the FitSite network. Every decision here is made with the fitness niche in mind.
Where We Left Off
We picked fitness studios as our niche and validated the opportunity. Now we turn that idea into a working platform.
Choosing Your Hosting
Your hosting choice matters more for a niche platform than for a single website. You are not hosting one site -- you are hosting a network that will grow to dozens or hundreds of sites.
What to Look For
- WordPress Multisite support: Not all hosts handle multisite well
- Wildcard SSL: Essential for subdomain-based networks
- Scalable resources: You need room to grow without migrating
- Ultimate Multisite integration: Automated domain mapping and SSL saves significant operational effort
Recommended Approach
Choose a host from the Compatible Providers list. These have been tested with Ultimate Multisite and provide the integrations you need for domain mapping and SSL automation.
For FitSite, we will use a subdomain configuration. This means customer sites will initially appear as studioname.fitsite.com before they optionally map their own domain.
Installing WordPress Multisite
If you do not already have a WordPress Multisite installation:
- Install WordPress on your hosting provider
- Follow the How to Install WordPress Multisite guide
- Choose subdomain configuration when prompted
Subdomains give each customer site its own distinct address (studio.fitsite.com) rather than a path (fitsite.com/studio). This is more professional for your customers and avoids permalink conflicts. See Ultimate Multisite 101 for a detailed comparison.
Installing Ultimate Multisite
Follow the Installing Ultimate Multisite guide to:
- Upload and activate the plugin network-wide
- Run the Setup Wizard
During the setup wizard, keep the FitSite niche in mind:
- Currency: Set to the currency your fitness studio customers use
- Company name: "FitSite" (or your chosen brand name)
- Company logo: Upload your brand logo -- this appears on invoices and emails
Configuring for the Fitness Niche
With Ultimate Multisite installed, make these niche-specific configuration choices:
General Settings
Navigate to Ultimate Multisite > Settings and configure:
- Site name: FitSite
- Default role: Administrator -- fitness studio owners need full control of their site content
- Registration: Enable user registration so studio owners can sign up themselves
Email Configuration
Your system emails should speak the language of your niche. Navigate to Ultimate Multisite > Settings > Emails and customize:
- Replace generic "your new site" language with fitness-specific messaging
- Example welcome subject: "Your fitness studio website is ready"
- Example welcome body: Reference their studio, classes, and getting started with their fitness site
We will refine these further in Lesson 8 (Customer Onboarding), but setting the tone now ensures even early test signups feel niche-specific.
Domain Configuration
If using a compatible hosting provider, configure domain mapping now:
- Navigate to Ultimate Multisite > Settings > Domain Mapping
- Follow the integration guide for your specific host
- Test that new subsites get SSL automatically
This ensures that when we start creating templates and test sites in the next lesson, everything works end to end.