ISIFUNDO 02 / 14 · ISIFUNDO SAMAHHALA SEBHIZINISI
I-niche ewusizo ingaphezu kweqembu olithandayo. Iyiqembu ongafinyelela kulo, elinenkinga ebalulekile ephindaphindayo nesizathu esingokoqobo sokukhokhela usizo. Umsebenzi wakho manje ukuqoqa ubufakazi ngaphambi kokuzibophezela emkhiqizweni.
Ekupheleni: qhathanisa izethameli ezintathu ezingaba khona, xoxisana nalabo abangaba abathengi, bese ukhetha isivivinyo esincane esilandelayo. Ungawuqedela umsebenzi encwadini yokubhala; akudingeki i-akhawunti noma ukuthengwa kwesofthiwe.
Qala ngokufinyelela nokuqonda
Bhala izimboni osebenze kuzo, imiphakathi osuyiqonda kakade, nemisebenzi abantu abakucela ukuba ubasize ngayo. Ukujwayelana kungenza kube lula ukuhlela izingxoxo nokuhumusha amagama obuchwepheshe. Akufakazeli ukuthi likhona ithuba lebhizinisi. Gcina ikholomu ehlukile yalokho okwaziyo ngokwakho nalokho okucabangayo.
I-niche ingaba imboni, indima, noma isimo esabiwe. Izindawo zokudlela ezilawula amamenyu ashintshayo, abaqeqeshi abazimele abahlela ukubhukhwa, nama-ejensi amancane aqoqa ukuvunywa kwamakhasimende konke kungaba izindawo zokuqala. Ngayinye iqukethe izabelomali namamodeli okusebenza ahlukene. Nciphisa izethameli zokuqala uze ukwazi ukuhlonza abantu bangempela ongakhuluma nabo.
Khetha abantu abathathu abangaba amakhasimende esikhundleni sokusesha unomphela lowo ophelele. Kulowo nalowo, bhala ikhasimende, umsebenzi ophindaphindayo, indlela yamanje yokubhekana nawo, nomphumela ongasiza ukuwuletha. Khetha isimo ongasibona kunebizo elingaqondakali elifana nokuthi “amabhizinisi amancane adinga ubuchwepheshe obungcono.”
Sebenzisa izindlela ezintathu ezisebenzayo
- Inkinga ebalulekile: ingabe umsebenzi ubangela kaningi ukubambezeleka, amaphutha, amathuba alahlekile, noma umzamo ongagwemeka? Cela isibonelo sakamuva.
- Isabelomali esisebenzisekayo: ubani okhokhayo, bachitha malini namuhla, futhi yini okuzodingeka ithuthuke ukuze kushintshe kube nesizathu? Ukuchitha imali kusofthiwe ekhona kuwumkhondo, akusona isabelomali esiqinisekile somkhiqizo wakho.
- Indlela yokufinyelela abathengi abafanayo: amakhasimende abheka kuphi izeluleko, aqhathanisa imikhiqizo, noma ahlangana nontanga? Khomba imiphakathi ethile, ozakwethu, izihloko zokusesha, noma amanethiwekhi endawo.
Ku-FitSite, inkundla eyisibonelo yewebhusayithi yokufaneleka komzimba, ulwazi lwamakilasi nokubhukha yizidingo ezinengqondo. Asikaqinisekisi ukuthi amawebhusayithi amaningi ezitudiyo abuthaka noma ukuthi abanikazi bazothenga okunye okubhaliselwayo. Abakhi bamawebhusayithi abakhona nezinsizakalo ezikhethekile zokufaneleka komzimba kungenzeka sebeyixazulula kahle le nkinga. Phenya ukuhamba komsebenzi okuthile noma igebe lesevisi esikhundleni sokucabanga ukuthi yonke imakethe ayinikeziwe kahle.
Isivivinyo esifanayo siyasebenza naku-SaaS. I-ejensi ingase ingawathandi ama-imeyili okuvunywa ahlakazekile kodwa isakhethe inqubo yayo ekhona kunokuthuthela wonke amakhasimende kwenye ithuluzi. Ithuba eliwusizo lidinga ukuthuthuka okwanele ukuze lidlule umzamo, ingozi, nomkhuba ohilelekile ekushintsheni amathuluzi.
Xoxisana ukuze uthole ubufakazi, hhayi isikhuthazo
Umhlahlandlela wokuqala uphakamisa ukukhuluma namakhasimende angaba ngu-10–15. Sebenzisa lokho njengeqoqo lokuqala locwaningo elilawulekayo, hhayi isiqinisekiso sezibalo. Faka abantu abangaphezu kwabangane abakusekelayo, futhi bhala indlela othole ngayo umhlanganyeli ngamunye ukuze ukwazi ukubona isampula echemile.
Buza ngesikhathi sokugcina benza ngaso umsebenzi. Mabase bakuhambise ezinyathelweni, amathuluzi, abantu abathintekayo, nendawo lapho okuthile kwaba nzima khona. Buza ukuthi bazamile ini, kwabiza malini, nokuthi kungani bakugcina noma bakuyeka. Ukuziphatha kwangempela kusiza kakhulu kunempendulo enobungane ethi “Ungawusebenzisa umbono wami?”
Esibonelweni sengxoxo nesitudiyo, buza: “Ngesikhathi ugcina ukushintsha uhlelo lwakho lwezikhathi, ulubuyekeze kuphi? Ubani oluhlolile? Ingabe amakhasimende ayesabona inguqulo endala kwenye indawo?” Ku-ejensi, buza ukuthi ukuvunywa kokugcina kwagcina kanjani sekuqinisekisiwe. Ungayifaki inkinga egameni lekhasimende; shiya isikhala sokuthi lisho ukuthi ukuhamba komsebenzi okukhona kuyasebenza.
Phetha ngokucela imvume yokubonisa okulandelayo lapho usunokuthile okufanele. Gcina imininingwane yomuntu iyimfihlo futhi ubhale kuphela okudingayo. Isithembiso sokuphinde nixoxe siyindlela ewusizo yokufinyelela, kodwa siwubufakazi obubuthaka kunomuntu ozibophezela ngesikhathi sokuhlola noma okhokhela isevisi echazwe ngokucacile.
Funda ezinye izindlela nomnotho wazo
Qhathanisa izimbangi eziqondile, amathuluzi enhloso ejwayelekile, ama-ejensi, amaspredishithi, nokungenzi lutho. Qaphela umsebenzi okhonjwe yilowo nalowo, okunikezwayo okushicilelwe, umzamo wokungena, nanoma yimuphi umkhawulo ongawuqinisekisa. Ukuncintisana kungabonisa isigaba esikhona; ukuba khona kwako akuqinisekisi isikhala somnikelo wakho othile. Ukungabi bikho kokuncintisana kungasho ithuba noma isidingo esincane.
Linganisa imakethe ongayifinyelela usebenzisa isifunda esichaziwe noma ingxenye yamakhasimende. Isibalo sohla lwemibhalo siyisiqalo, hhayi isibikezelo. Hlukanisa izinhlangano zonke kulezo ezinenkinga, lezo ongazifinyelela, nalezo okungenzeka zishintshe. Susa izimangalo ezingasekelwe zosayizi wemakethe esikhundleni sokuguqula ukuqagela kube amashadi abukeka ehlaba umxhwele.
Sebenzisa ukubala okulula okuyisibonelo: amakhasimende angu-20 ngo-$60 ngenyanga azokhiqiza u-$1,200 wemali engenayo yokubhalisa ngenyanga ngaphambi kwezindleko. Lokho akuyona inzuzo. Ukusingatha, izindleko zokukhokha, ukwesekwa, isofthiwe, ukutholwa kwamakhasimende, nesikhathi sakho kusadinga ukuxhaswa. Ungacabangi ukuthi amakhasimende ahlala unomphela; izifundo zakamuva zihlola amanani nokugcinwa kwamakhasimende.
Yenza isivivinyo esincane sokuzibophezela
Dala umnikelo noma isiboniso ngolimi olucacile oluchaza ikhasimende, inkinga, umphumela, nalokho okufakiwe. Ikhasi lokufikela lingamema abantu abanentshisekelo engxoxweni noma ekuhlolweni. Cacisa uma umkhiqizo ungakatholakali. Ungahlola ngabantu osuvele uxhumene nabo ngaphambi kokuthenga izikhangiso.
Ukubhalisela nge-imeyili kuwubufakazi bentshisekelo, hhayi ubufakazi bokuzimisela ukukhokha. Nquma kusengaphambili ukuthi ufuna ukufunda ini: ukuthi abangaxoxwa nabo abahlanu bayayibona yini inkinga, ukuthi ababili bazoyizama yini iprototype ngokuhamba kwabo komsebenzi, noma ukuthi umthengi uzoxoxa yini ngenani elithile. Lezi yizinhloso zokuhlola eziyizibonelo okufanele uzivumelanise nesimo sakho.
Ngemva kwesivivinyo, khetha ukuthi uqhubeke, unciphise izethameli, ushintshe umnikelo, noma ume. Bhala isizathu. Uthenga ulwazi ngenani elincane lomsebenzi ngaphambi kokutshala kwingqalasizinda nasehlweni elikhulu lezici.
Umsebenzi wakho: sebenzisa isifundo
Dala iphepha lokusebenza le-niche lekhasi elilodwa bese uqedela le misebenzi:
- Bhala izitatimende ezintathu zekhasimende–inkinga–umphumela.
- Nikeza umuntu ngamunye amaphuzu ngokwesidingo, isabelomali, nokufinyelela; namathisela ukubona noma umbuzo ongaphenduliwe kuwo wonke amaphuzu.
- Khetha umuntu oyedwa ongaba ikhasimende bese uhlela izingxoxo zakho zokuqala. Bhala imibuzo emihlanu ngokuziphatha kwakamuva.
- Qhathanisa okungenani ezinye izindlela ezintathu, kuhlanganise nendlela yamanje yokubhekana nenkinga.
- Bhala isivivinyo esisodwa, isabelomali saso sesikhathi, nobufakazi obuzokwenza uqhubeke noma ucabange kabusha.
Ozokuletha: izethameli zesikhashana, ilogi yobufakazi, nokuhlola okulandelayo. “Asikazi namanje” kuwumphumela owusizo lapho ukhomba umbuzo othile.
Ngaphambi kokuba uqhubeke
- I-niche iyisifaniso esicatshangelwayo kuze kube yilapho ukuziphatha kwangempela kwamakhasimende kuyisekela.
- Inkinga ephindaphindayo, ikhono lokukhokha, nokufinyelela okusebenzayo kumele kusebenze ndawonye.
- Gcina i-FitSite nokubalwa kwemali engenayo kubhalwe njengokuyizibonelo; akukho nokukodwa okuyindaba yempumelelo efakazelwe.
Imithombo nokufunda okwengeziwe
Kuthathwe kwashintshwa kusuka esifundweni sokuqala sebhizinisi lewebhusayithi.